Why Asset Control Matters To Internet Marketers
Posted by James in Business growth, James Schramko, Product creation, Video
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‘It is better to own the racecourse than the race horse’ – James Schramko. As an Internet marketer be sure to post premium content to your blog then embed it on Facebook rather than post directly to Facebook. Use segmented fan pages to drive traffic to your own assets where you can build a list. Use YouTube to share videos to then embed on your blog and Facebook.
Use Twitter to leverage facebook posts on auto-pilot just as long as you turn up there daily to respond and engage. When you own the domain and the website you have control of the asset and also you may be able to sell it. This is a far better situation than when you build on someone else’s framework and get shut down….
James Schramko speaking at FastWebFormula3
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2 Comments
Miss Sassy
26. Dec, 2011
The information about leveraging is valuable. While I own the website and domain, this post reminds I do need to get smarter about leveraging my content.
Shaun
06. Jan, 2012
This was a great little video.
I really think it’s important to control the asset just like you say. I like continuity or membership based things.
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