John Carlton Copywriting Interview
Posted by James in Conversions, How To, Interview, News
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Revealing interview with living legend John Carlton
While John Carlton has been visiting Australia I have been learning more about Copywriting than ever before. John is touted as the greatest living copywriter and he studied under Jay Abraham and Gary Halbert. In this revealing interview we discussed some great sales copy themes…
John Carlton and James Schramko
People often get stuck when it comes to copywriting. Sitting there in front of a blank page can be intimidating for new marketers, especially when it is the most essential part of the ‘money getting’ process.
Push them over the fence!!!
John Carlton revealed some great insider tips regarding how to motivate people to make a purchase. In this revealing interview we discussed buyer motivation and various techniques marketers use when writing sales letters.
Nothing gets done until the copy is done
You really don’t have much happening until the sales copy gets written. Doubling conversion has the same effect as doubling traffic. If you combine them both you have an intensively profitable situation.
Hard hitting questions
I asked John about his thoughts on automated sales tools, long copy versus short copy, how to hire a copywriter and more. The answers may shock you.
Last minute advice
I love Johns advice to Frank Kern just prior to the worlds most successful Internet Marketing launch (Stompernet). John was able to clearly set Frank on track, solving the challenge he was having at the time. This snippet is something everyone should be aware of and is simple to apply. I wish I had know this several years ago.
Motivation
It was really great to learn what motivated John to go from ’slacker’ to success story. His story is inspiring and he also recommends some resources you can look up.
Two things every sales letter should contain
Did you know there are two things every sales letter should contain? Once you embed these into the sales process you can expect an increase in sales. ‘Lizard brain’ is one of them. This triggering of ancient mind patterns is so powerful it causes fully grown adults to move into a buying frenzy beyond their own control!
Common sales writing mistakes
In the interview you can get an insight into mistakes you really need to avoid. Once you steer clear of them your results should improve. Applying just a few of these tips can shift your mindset forever. Putting words into a codec of proven sales persuasion is one of the best ways to crank up profits in an already established website.
Fast gains for YOU
When you combine scarcity tactics, bullet points and several other secrets John mentions, you will be in the elite category. Perhaps you will double your sales too!
Discover the simple writing sales system course John Carlton invented and improve your profits today >>> CLICK HERE
In 17 minutes, I'll show you exactly how to get your Web marketing completely fired up and bringing in awesome results. It's a FREE report. Proven, tested daily... the exact "get moving NOW" secrets I used to rocket from zero, to quitting my day job:
In 17 minutes, I'll show you exactly how to get your Web marketing completely fired up and bringing in awesome results. Works best for new marketers (and veteran marketers who've hit sticking points) with building traffic and converting leads into real sales. Best part: It's a FREE report. Proven, tested... the exact "profit creation system" secrets I used to rocket from zero, to quitting my day job and earning a fortune online, from home, with zero employees and a cheap computer with wi-fi as my biggest overhead.
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17 Comments
14. Jun, 2009
Some hard hitting facts here, straight up & honest, I can’t wait to start on John’s course; I’ve already learnt so much from the short time I have been listening to what he has to say. Thank you for bringing yet another great resource to us James.
14. Jun, 2009
Another great interview James.
One part I found particularly interesting was John’s comment about: quote “the more you tell the more you sell” unquote.
Other parts of the interview I found great was where he spells out what you should do if you’re stuck as well as how and why you should turn your sales copy into a conversation.
Anyway, I certainly got a few ideas from the interview to try out.
14. Jun, 2009
Love Carlton’s back-to-basics approach to writing copy. Always refreshing to hear what he has to say.
14. Jun, 2009
Thanks folks. I have picked up a LOT from John in the last few weeks and above all he has the great message that we OWE it our clients to sell well.
It has been truly amazing to spend so much time learning from such a genius.
14. Jun, 2009
Hey James,
I learned a lot from John (although he doesn’t even know it) as a subscriber of this newsletter, and just reading his blog.
I’m not very good at copywriting, but I get as much as 6% conversions with my own copy and my list.
Cold traffic is harder as always, that’s why I focus on getting the lead now.
Franck
The Body Guard Marketer
14. Jun, 2009
Thanks Franck,
I have watched John speak 4 times in a row and I am getting the message over and again. It is pure gold.
15. Jun, 2009
Hi James,
Thanks for the great interview. I’ve listened to it twice (so far).
Learned sooo much.
Good to be reminded that “it is a conversation” in written form.
Love the idea of the “so what” question when you review your work. (If you say to yourself “so what” take it out)!!
16. Jun, 2009
Yes, the technique of just speaking a sales letter should get most people through the process.
16. Jun, 2009
Absoloutly profound…. love listnening to guys like John…
this ones goin’ straight to the ipod…
thanks James
16. Jun, 2009
Great article James, look forward to catching up soon. Looked at some bikes yesterday..
17. Jun, 2009
I’ll be coming back to this one for sure. Thanks for this.
18. Jun, 2009
@kerwin let me know when you have a bike and we can do some catching up!!
19. Jun, 2009
Great stuff in here. Everyone should listen and take notes. “The more you tell, the more you sell,” he says, advocating being generous in your marketing. He is, and so is James. Thanks for this!
21. Jun, 2009
Thank you James so much for this fantastic interview. John you are extremely generous with your time and information – I can’t wait to start your home study course.
I was wondering whether learning copywriting and learning how to sell are 2 separate skills or whether you can learn how to sell while you learn copywriting.
is there a good resource you can recommend about learning how to sell?
07. Jul, 2009
Thanks for the Carlton MP3. Nice of you to share this.
23. Aug, 2009
Thanks for sharing good stuff.
16. Aug, 2010
Great interview. I love John so much.
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