7 Things Killer Bunnies and German Fetish Porn can teach us about Buzz Marketing
Posted by James in How To, Interview, James Schramko, News, Podcast, Traffic
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Many of you already guessed from the headline this post is clearly about Dean Hunt the famous Buzz Marketer. I admit it is a blatant ploy to attract your attention. In this case it is very appropriate because my interview guest is a specialist in these matters…
Thing 1 – Be outrageous
Dean Hunt reckons it is ok to go against the norm a little with your marketing and who am I to argue. He is known for outrageous marketing stunts such as selling himself for $1,000,000! (Advertising space on his T-Shirt that is).
Thing 2 – Innovate
In the interview with Dean we learn about creativity and innovation. Basically you can steal other peoples creative genius and use it as your own by giving it a little twist. (Be sure to take full credit Dean mentions!). Take the most popular beliefs and poke fun at them. Bend and stretch norms into creative hooks to compel your audience.
Thing 3 – Always / Never
Dean mentioned a great technique to discover the way to stand out from the crowd in your industry (even if you are a plain old accountant). The method he uses can be applied in minutes and has proven to be a big winner for many others. It is called the Always / Never comparison. (Listen to the interview for more details…).
Thing 4 – Market Research
Dean mentions his top three resources for getting a window into viral traffic. These three sites are Digg.com, Delicious.com and Stumble.com. You can take the leading stories from there and craft your own version of that.
Thing 5 – How to write killer content
Dean writes for himself instead of search engines. If the content speaks from his heart he feels as though it will be more compelling to others.
Thing 6 – The sneaky little headline writing secret
The great technique for getting a really awesome headline is to write the content FIRST then do the headline last. You should have a strong feeling for the theme of the content by the end of the writing phase.This makes perfect sense and allows you to weave a good hook for the story.
Thing 7 – The world is your swipe file
Everything you observe as you conduct your life can provide ‘blueprints’ for effective buzz marketing. The key is to see everything as a technique you can repeat for yourself. Hence the world provides examples for you to model from. If something sparks your imagination then you have to ask how and why. Put that element into your own marketing and watch the results!
More about this marketing lunatic…
Dean Hunt runs a very personalized private buzz marketing coaching service. Dean is also a contributor to the FastWebFormula program of mine…
Facebook comments:
20 Comments
Jeremy Huggins
17. Jul, 2009
Where’s the German Fetish Porn???
Fantastic post as always!
James
17. Jul, 2009
@jeremy – thats what I had to drag Dean Hunt away from to talk to me!
jodu
17. Jul, 2009
Thanks James. Great post, thnaks, entertaining and highly educational as always.
dean hunt
17. Jul, 2009
Hi James,
Great speaking to you.
I cant seem to hear you on the audio.. is it just my Mac playing up?
James
17. Jul, 2009
@Dean yes just your mac…
No, not sure what happened but I am busy re-recording my side to add to yours )in Audacity). Don’t worry though, I will make myself sound much smarter in this version and I will be sure to make the questions make the answers sound much funnier!
dean hunt
17. Jul, 2009
haha, i look forward to it.
I have setup a special page for your readers to come brainstorm with me, get access to the forum, a free copy of my book, and over 100 articles/reports all for $1
(normally $47)
http://www.buzzprofitz.com
See you all in there.
Dean
Tammy Kahn Fennell
18. Jul, 2009
Hi James – I work with Dean. I just wanted to say it was such a wonderful interview! I hope to speak to you sometime!
~Tammy
PS- love the name, we’re fairly certain we’re naming our son who will be born in november, James
James
19. Jul, 2009
cool – the new audio is better we sound smarter now
James
19. Jul, 2009
@Tammy – congratulations! Kids are awesome (most of the time)…
tammy
19. Jul, 2009
Thanks James! Yeah hoping it will be awesome
Mark
22. Jul, 2009
Hi, targetted traffic is all that matters.
What about creating a website reviewing hosting providers and using what is discussed in the interview to promote it ?
That would be applying to real customers.
Mark
James
23. Jul, 2009
@Mark,
I have plenty of them too. Why not do it all
Sherryd
24. Jul, 2009
Great post. Headline is definitely an eye catcher. A little disappointed that you don’t appear to have an email version of your feed.
James
24. Jul, 2009
thanks @Sherryd I sorta do – my autoresponder follows my posts a little
Anthony
24. Jul, 2009
Awesome interview!
Always good to hear from Dean, and your blog is great James.
I’m getting pretty deep into affiliate marketing right now, and this will help!
I like your “do the opposite” list. I hate the status quo. If you are not open to change and trying to get better you are doomed.
Also the need to be yourself is so key in life and business. If you are pretending to be something you are not, you will be exposed and it is pretty debilitating to your psyche.
Ken
26. Jul, 2009
Another great interview from James.
I particularly liked two of Dean’s tips about: “Making content into a list format and that it can be applied even to videos” as well as his “The World is my Swipe File”.
Bryce Woodard
27. Jul, 2009
Always enjoy your content.
Thanks
Jeremy
05. Aug, 2009
I love Dean’s website!
Hey, did you know this page is result 4 on page one of Google for the natural search term “german fetish porn”!
Not that I was looking…….seriously!
Robbie
29. Aug, 2009
I love the way you kept prompting him for gems of info with your clever line of questioning.
Well done thank you
Luke Harlan
14. Jan, 2010
I think its the accents that give you credibility . Other than its great content of course.
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