The ‘Schramko’ button improves email opt-in rate by 25%

Posted by in Conversions, How To, James Schramko

I am a fan of testing things since you can gain huge advantages when you compound the results of a winning test over several years. When you can pull a test result of 10%, 25%. 100% or more than 1000% you will get bigger results much faster!

Background for this idea

There were a number of articles I read indicating that consumers have gone ‘blind’ to the standard ‘we value your privacy’ message which is the bare minimum for email capture page best practice. Some genius marketers have exploited this fact by offering monthly paid ‘trust seal’ and verification services. I decided to test the results of a button that had more prominent trust indicators. Normally I will change a ‘submit’ button text to ‘Click Here For Instant Access” and that has seen conversions improve dramatically. I took this a step further and animated it. My designer started with a yellow (with slight orange shade) button to improve visibility. Next we added and a GREEN (for go) ‘NO  Spam’ text with a trusty shield logo. This made the button a bit deeper than the non ‘no spam’ version.

This is what the ‘schramko’ button looks like:

Download The Button
(right click to save as)

 

Tested over 10,000 impressions

The results over an A:B split test of 5000 serves of this button versus 5000 serves of the same button without the No Spam text showed the ‘No Spam’ version with a 52% conversion versus the 42% without. I hope this test result motivates you enough to try it out on your own site! (That is nearly 25% more).

Permission to use

You have my full permission to use the ‘Schramko’ button and even link to it directly if you please. Be sure to post your own test results using the schramko button. Enjoy and profit from it! Please comment below and also let me know if you would like me to publish some of my many other winning conversion tests…

Tags: , , , , , ,

27 Comments

Simon James

12. Dec, 2010

Thanks for the great gift James. I would love to see more conversion test results. Are you testing any other colours?

James

12. Dec, 2010

Simon I tested several before this test.

Karen

12. Dec, 2010

I am a BIG fan of your IM information and goodies for your list James. Again thanks for sharing this with us all. I’ll be using this for sure. Appreciate it! Real value…..

Dwight

13. Dec, 2010

Awesome, thanks for the use of this ‘Schramko’ approved higher converting button.

Dwight Anthony
Financially Elite Blog dot Com

Mike Murphy

13. Dec, 2010

Pure gold James. 7 figure marketer takes HEAPS of testing and literally gives it to his readers. That’s very like you but very “un-like” so many others.

Thanks

Joel Walters

13. Dec, 2010

Hey James. I’m testing the “Schramko’ button on my blog right now. I think it will do good things for the conversions. I’ll let you know the results after I’ve given this baby a good run!

Thanks Shram!

Joel Walters

James

13. Dec, 2010

cool Joel. I hope it works well for you. Also I am keen for other testers to post results of split tests for alternatives.

TrafficColeman

13. Dec, 2010

This just shows that people don’t want to be spammed..this was an great experiment. James

“Black Seo Guy “Signing Off”

Brian T. Edmondson

13. Dec, 2010

James,

Thanks for the free button. Testing is always a good thing to be doing, but it sure helps when you’ve already run a statistically valid test with favorable results.

Brian

Brandon

13. Dec, 2010

Hey James, This is awesome mate! Hey I am trying to get this up on my Aweber account and can’t figure it out. It has where I can paste in the button image but when I saved the image and uploaded to flickr so I could get the image url, it only save the no spam part and not the flash.

Was curious as if you knew what to do? Thanks! I’ll owe ya one.

Brandon

James

15. Dec, 2010

Hi Brandon,
I linked directly to the button from aweber (http://www.internetmarketingspeed.com/images/nospam6.gif )
it works fine.

Brandon

15. Dec, 2010

Dude!! I got it to work this time! Thanks so much. It’s a new blog I am trying to amp up. Check out my new awesome Sign up button!!

http://www.OnlineVsOffline.com

Thanks mate!

Guy

16. Dec, 2010

Thanks James, great tool I need to use a little more of..
Working on some really cool projects, 1. DVD for Steve & Nic.. Such good content, like to talk to you about this.. 2. I’m promotions co-ordiator for Earthfreq & 3. Hydrofoil Fins
Going to be a massive year, always really appreciate your insight & support. Thanks heaps

Himali

23. Dec, 2010

Hi James,

I’m a novice to internet marketing and learning a lot from your ideas.

Thanks & Cheers

Ian McConnell

10. Jan, 2011

Thanks James, I’m going to test the button now.

I’ve made similar type small changes on my websites and you are exactly right when you talk about the compounding effect… It’s awesome!

Cheers
Ian McConnell
Western Australia

Ben

16. Jan, 2011

Why not I’ll test the button! My initial thought of the button when I saw it on your site was it was some kind of advertisement, obviously after reading this post it isn’t… I’ll set up the test and keep you all posted!

[...] can read James’s full report at: http://www.internetmarketingspeed.com/how-to/the-schramko-button-improves-email-opt-in-rate-by-25/ Leave a comment Posted in: Buttons |Landing Pages |Test Labs Tags: opt-in button, schramko [...]

Geraldine

25. Jan, 2011

A few words about colours for buttons… nature created red mushrooms with white spots and they are poisonous, so red comes forward and can be a warning, an alert. Orange brings our emotions up to the surface, good for somethings where feelings are important, better if a lighter orange. Yellow activates the mental thinking we do, suggesting intelligence! Pink if it’s pale is soothing and calming,but it will slow things down. Bright pink is a more friendly and fun, a lively version of red. Brown is not really a good colour to use on websites as it recedes into the background like the earth. Unless it is a lovely rich warm brown like good chocolate and coffee! But then it will have a touch of red to lift it.

Josh

08. Feb, 2011

I just split-tested this on my opt-in page and it DECREASED conversions by 12%. Thanks alot.

James

09. Feb, 2011

Josh good thing you tested it. How many visits did you test it on in what market against what other button? This would be handy to know. Thank you.

John

28. Feb, 2011

I’m surprsied that the button improves the opt in rate so much. I wonder if it’s due to the size of the button and flashyness of it. I know when I see the word Spam I automatically think Spam in my head whether or not it has the word “No” in front of it.

James

01. Mar, 2011

test results often give us results we would not have guessed. Thats why we should always test.

Aaron

10. Mar, 2011

Hey guys,

I am using it on my site and it is working really well. I have an opt in for an SEO ebook and this gets snapped up a fair bit but the button has helped this even more!

Joseph

21. Mar, 2011

Thanks for this. I really appreciate this button.

art72

22. Apr, 2011

Thanks for the button, looking forward to getting Traffic Grab later tonight. As usual, solid advice!

Dan

28. Jun, 2011

Hi James,

Great result with this!
It really is amazing how colours can have a powerful impact on when we customers buy or are happy to part with their emails.

I’d be interested to know what customers think ‘spam’ is. Would they think regular list emails were spam?

Thanks

Dan

James

29. Jun, 2011

Hi Dan,

Yes some people will call permission emails spam if they are not framed right or expected. I’m testing new variations now without the spam message and also different framing of the expectation.

For most people they dont want their email sold, rented or pummeled with messages not relevant to what they signed up for.

Leave a reply


click here for free training
click here for free training

Find

RSS SuperFastBusiness News

  • Why You Need To Constantly Change May 22, 2013
    Is your business well-adapted to change? In this episode: 00:08 – You may do things differently down the track 00:46 – Your job as a business operator is ______ 01:33 – Today’s action step   Already have a seat for the big event this June? Buy your FastWebFormula 4 ticket here Join the SilverCircle waiting [...]Why You Need To Constantly Change is a post fro […]
  • Are You Caught In The Easy Trap? May 21, 2013
    How do you avoid falling into this trap? Highlights in this news video: 00:08 – Is ‘easy’ a reality? 00:46 – People want this 01:27 – Be prepared to put in effort   FastWebFormula 4 Live is just a few weeks away, better grab your tickets today! Need more profitable business tips?   James Schramko [...]Are You Caught In The Easy Trap? is a post from: Super Fa […]
  • What Does It Take To Have A Laptop Lifestyle With Yaro Starak May 21, 2013
    This week’s highlights: 01:20 – According to Yaro, the Laptop Lifestyle is …. 01:42 – People would rather ____ than work 04:40 – M___ is a bad motivator 06:00 – Tell us what you need help with 09:26 – Why Yaro started video blogging 10:19 – Are videos ranking in search engines? 13:03 – Adapt [...]What Does It Take To Have A Laptop Lifestyle With Yaro Starak […]
  • Genesis WordPress Update May 17, 2013
    New updates coming out soon… In this episode: 00:07 – The big difference with the new version is _______ 00:32 – What if the upgrade is not quite right? 01:00 – We can take care of your website for you Get your very own mature and established domains from us Looking for premium web design [...]Genesis WordPress Update is a post from: Super Fast Business with […]
  • Weekly Digest May 17 2013 May 17, 2013
    In this week’s episodes we bring you effective profit-boosting tips, business insights and updates on SEO and our live event.   How Do They Do It? Some online businesses seem to know your every move. It’s a sneaky marketing trick that you can use yourself to make relevant offers that are likely to convert. Discover [...]Weekly Digest May 17 2013 is a post fr […]
x

Watch this FREE video:

Opt-In Below!!
 

Gain exclusive insights and news on how to speed up your Internet Marketing SUCCESS

  • Interviews with today’s leading experts
  • Updates on market trends and industry changes
  • Marketing tips you could implement for better results