SEO Site Review Video Including Tips On How To Get Paid To Improve SEO Rankings For Local Business Owners

Posted by James in How To, SEO, Traffic, Video




This video was in answer to a forum question posted on the warrior forum yesterday. Jim wanted to know how to do a camtasia SEO critique when approaching a local business for internet marketing consulting (as per the popular ‘offline gold’ trend). I offered to do an example SEO video for his own site. The video is free with no opt-in required for viewing. My aim is to help as many people as possible with this part of the ‘offline’ local business formula.

The cool seo firefox extension mentioned in the video is free and is called SEO Quake. It really helps with a visual display of the main SEO statistics for a site as you visit it.

If you want to get into a professional level of search engine optimizing pages (and generating custom reports) I use and highly recommend this optimizer software.

Please leave your comments about this video – (comments count for SEO with full follow benefits!)

Tags: free seo videos, how to seo, local business formula, offline gold, search engine optimization, SEO, seo video, warrior forum, website optimization

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59 Comments

Wavatar Jim Sainsbury

05. Jun, 2008

Hi James,

Just watched the vid on SEO Quake which I have and you did an excellent job as usual.

JIM

Wavatar James

05. Jun, 2008

Thanks Jim,

Glad you like it!

Wavatar Andrew Srinarayan

06. Jun, 2008

Hi James,

A very precise and comprehensive walk-through of the process for analyzing a website for better search engine ranking. Thanks for the SEOquake tool tip too.

Great job.

Regards,
Andrew Srinarayan
http://www.InternetMarketingGateway.com

Wavatar Ken MacKenzie

06. Jun, 2008

Hi James – I enjoyed the video. It was well presented as usual and has given me a couple of ideas.

Thanks.

Ken

Wavatar Lisa

06. Jun, 2008

Very informative video James! Thanks for taking the time to put this together.

Wavatar John Lefler

06. Jun, 2008

Great info James. You always do such a good job with this SEO stuff.

Thank you,

John Lefler

Wavatar James

06. Jun, 2008

Let me know how you like the tool!

Wavatar Martin Luxton

06. Jun, 2008

Hi James

Useful video. Thanks.

BTW, I already use SEO Quake and on some sites the bar doesn’t display at all. Do you know why that is?

Martin

Wavatar James

06. Jun, 2008

Hi Martin,

I use the bar on the page option and it seems pretty active. Some sites may block spy tools….

Wavatar 7Something.com

06. Jun, 2008

James,

What do you think about all the controversy over the tracking for http://adsspy.com/ that is now built into the seoquake plugin.

Seems many people are upset about the tracking of the sites PID’s for adsense and the other advertising networks. Here is a link to the comments about the addition of adsspy.com

https://addons.mozilla.org/en-US/firefox/reviews/display/3036

Your thoughts?

Thanks

Wavatar Rebecca in Montana

06. Jun, 2008

I love SEO quake and use it all the time. This is great stuff and the pointers are very critical info.

Thanks James

Wavatar Andrew Pearson

06. Jun, 2008

Awesome stuff from you as usual James, seoquake is a great tool, I use it all the time,

Cheers,
Andrew.

Wavatar Deb

07. Jun, 2008

James,

Thank you for this useful video. I didn’t realize that keywords capped weren’t counted as separate. Do you use any special numbers when you put words in quotes to determine if it’s too competitive or do you basically check the factores you listed to see if it’s viable?

Debbie
Local Business Follow Up Booklet
http://www.outside-the-box.net

Wavatar James

07. Jun, 2008

Hi Deb,

If a market is really competitive then it just takes more time and effort so the returns have to be better (and they usually are).

For example:

I know if a quotes search returns 200,000 or less results then page one is a fast possibility. For affiliate campaigns or local business jobs it should be low volume.

If it is in the millions (like golf or health)it can take a little longer and will require great keyword research, excellent website structure, more links and more content.

Regards

James

Wavatar James

07. Jun, 2008

Hi 7something,

RE:

“Seems many people are upset about the tracking of the sites PID’s for adsense and the other advertising networks. Here is a link to the comments about the addition of adsspy.com

https://addons.mozilla.org/en-US/firefox/reviews/display/3036

Your thoughts?”

- It does not bother me. I have been using it long enough to get great results from it. It is the easiest way to gather essential data in one hit.

As the developer mentions you can adjust the settings so that it loads only when you request.

Another thing I do is use different browsers for different things. Firefox is my “work” browser.

I use Safari for screen shots becuase it renders better, and Explorer to browse normal sites and to see what sites look like to most people – since most people still use it.

I don’t have SQ installed on IE.

Regards

James

Wavatar Joe S.

07. Jun, 2008

Hi James,

I’m having trouble watching the video. It sticks right about the 2:45 mark and it won’t fast forward or play past there.

Any ideas?

Thanks,

Joe

Wavatar James

07. Jun, 2008

Hi Joe,

It is ok for me in a few different browsers.

I hope it works for you.

Hello James,

Thanks for the great info, finally it becomes a little bit clear what it is all about.

I bookmarked this page, because it will take a few times watching, before it really sinks in.

But could you please talk a bit louder in the next video ?

Cheers,

JanPaul

Wavatar James

07. Jun, 2008

Sure JanPaul, I’ll crank up the volume a little for the next one!

Regards

James

Wavatar Jim Stiner

07. Jun, 2008

Great advice James!

I watched your video twice, and made some of the easy changes you recommended like page title, shortening the page, replacing the image text for regular text, and removing the double keywords.

I watched it again today and have a couple linking questions for you.

You recommended I create a blog, add it to my website, put articles on the blog, and link back to my site.

1. Would you buy a separate name for the blog, like estateplannngsecretsblog.com?

2. Do the search engine care if I create a wordpress blog using a tool in cpanel and uploading it to my hosting company, or is it ok to just go to wordpress and start a blog? The reason I ask is twofold. I know how to do the second, but have not tried the first.

3. I think your video would be instructive to my friends on the forums I visit. Is it ok to post the address of your video on wf and localbizbuilders.com?

Thanks for all your help

Jim Stiner

Wavatar Joe S.

07. Jun, 2008

Hi James,

I got it to play this morning. Very good info, as always.

Could you please explain or even create a short video on how to do an htaccess redirect using XsitePro? That’s something that I need to do too and I’m stumped. I read an article written by Jerry West that explains how to do it, but, not in XsitePro and for whatever reason, I’m not grasping it.

I’m sure I’m not the only one with this problem. I’d really appreciate it.

Regards,

Joe

Wavatar James

08. Jun, 2008

Wavatar James

08. Jun, 2008

Hi Jim,

Here are my answers:

“1. Would you buy a separate name for the blog, like estateplannngsecretsblog.com?”

I would just create a folder on your domain and call it either “news” “articles” or “blog. Then install a Wordpress blog there using the “fantastico” feature in C Panel. most great hosting companies have this.

I recommend http://www.ClickHereForHosting.com).

“2. Do the search engine care if I create a wordpress blog using a tool in cpanel and uploading it to my hosting company, or is it ok to just go to wordpress and start a blog? The reason I ask is twofold. I know how to do the second, but have not tried the first.”

You want the blog on your site to build authority for your own site. Try going to C Panel, select “fantastico” then “wordpress” and follow the prompt. You need ti install the blog in a directory called /blog or similar so that you dont wipe y our site. There are lots of wordpress tutorials out there if you google it.

“3. I think your video would be instructive to my friends on the forums I visit. Is it ok to post the address of your video on wf and localbizbuilders.com?”

Post links to this blog wherever you like – I made it public so that we can help more people.

Regards

James

Wavatar Joe S.

08. Jun, 2008

Thank you James.

Wavatar Rich Muir

11. Jun, 2008

Hey James,

Great video once again. Have installed the tool on your advice and love it thanks.

Cheers

Rich Muir

http://www.companiesnow.com.au
making registering your new company easy

Wavatar Holly Mann

14. Jun, 2008

I have been using the Alexa Sparky 1.2.1 add-on to gather data, but the SEO Quake toolbar gives many more analytics.

Great job on the video. I like your clarity and pace.

Wavatar Tom McCarthy

15. Jun, 2008

Hi James

I just wanted to let everyone know what an inspiration you have been to me. Not only are you very knowledgeable but you are a true professional. This industry is lucky to have an individual like who is always helping every one you come in contact with. You make a positive difference and I am glad we have crossed paths in life.

Thank You for all the help you have given me.

Tom McCarthy El Paso Texas

Wavatar Jared

24. Sep, 2008

Hello James,

The use of video to show possible ways to improve driving traffic and converting the traffic is ALWAYS useful info. Showing someone is far more valuable than telling them!

What would mean more to me is a further, more in depth, explanation of the components (the elements) of SEO Quake. That’s the little squares that show stats in the SEOQuake bar. Like… what do they mean; how are they important; and what’s to do to fix them or improve upon each? What to look for? What to shoot for? As wells as … what not to do? These are vital to raising the bar.

Yes, U showed a little of this. More of the ice berg needs to be revealed.

Perhaps this might be a lengthy question to answer. But, it would certainly be worthy and valuable to anyone who truly wants to master improving a site.

A webinar would be nice where u could take some questions.

Speaking of webinar, what’s become of the one for putting videos in XSP?

Look forward to your reply.

Thanks,

Wavatar Stephen

14. Oct, 2008

James,

Particularly liked the bit about how important page name is. Thanks for another great tutorial.

Stephen

Wavatar Dee

17. Dec, 2008

Hey Jim,

Absolutely one of the more useful tips on offline ever. You’re right, a lot of the ‘experts’ make it too hard to do this. Thanks!

Wavatar Anthony

08. Jan, 2009

Great video James…thanks.
Anthony

Wavatar Wil Alvarez

29. Mar, 2009

Outstanding video James!!!

I would like to know how you put all those statistics onto a table just like you showed in the video towards the end.

Wavatar James

29. Mar, 2009

Hi Will,

Those nice graphs come with your C Panel. The program Webalizer generates these.

Hostgator has webalizer built in.

Regards

James

Wavatar Sally Schinkel

09. Apr, 2009

Aha, Eureka:-)

Thank you James this was a great walk through, my muddy waters are clearing, I especially love the comment right at the end there “Its easy to do; you just have to know what to do.”

I have bookmarked the link about the htacess video also; I know I am going to need it! Is there somewhere I could go to get a list of the links to all the videos you have made so I dont have to hassle you all the time?
Bye 4 now,
Sally

Wavatar Nic Lucas

11. Apr, 2009

Hey James,

I have a lot of information in my head. You instruction is helping me organise it. Great video. I can put this into action this week.

Cheers
Nic

Wavatar Miri Ussher

16. Apr, 2009

Wow! This video is terrific. I learned a lot and not only that now a lot of other stuff I have learned makes even more sense to me.
The explaination of how SEO Quaqe is useful was great too. Prior to this video that tool had me a bit confused.

Miri

Don’t know how I missed this before, awesome video mate.

I just linked my members from the private forum.

Wavatar James

22. Apr, 2009

Its an oldy but a goodie!

I still have a few sites out there with premium content that few people have discovered…

I better throw some light on them!

Wavatar Reine

23. Apr, 2009

Hi James,

That was exactly what I was looking for about how to approach business clients to secure consulting work.
Thanks

Wavatar Norm

03. Jun, 2009

Yes it was a very good video!! We all need all the SEO Videos we can get, So thanks for this one Norm.

Wavatar Sasha Gilberg

10. Oct, 2009

awesome video James!

thanks for taking the time to do that I got a lot out of it :)

Wavatar Mediaman

02. Jan, 2010

Thanks James, this is really helpful as it throws some more light on the difficult subject of ’selling’ the service to offline businesses.

What is an effective method to follow-up this initial video… if the prospective client did not respond? I have faced this problem with some prospects.

Insightful stuff … as usual!

Wavatar James

02. Jan, 2010

If you use the prospects name as the page – it should get watched. (example: yoursite.com/special/prospect-name/)

If people are not calling you back work harder on the ‘hook’ in the video.

Wavatar David Wood

12. Mar, 2010

Hi James,

Great video that is jam packed with useful SEO info. I found myself watching it twice and madly scribbling notes. I like how you consistently take a complicated subject like SEO and break it down into bite sized chunks.

Wavatar Malcolm Rutledge

17. Mar, 2010

Hi James,
do you still recommend SEO Quake, or has it been overtaken by the SEO toolbar, other tools etc?
Thanks,
Malcolm

Wavatar James

17. Mar, 2010

Malcolm,

I still use SEO quake. It rocks!

Wavatar Dane

18. Mar, 2010

Hi James,

Yet another very useful video full of excellent content, really looking forward to doing some video reviews of my prospects sites.
Powerful stuff, great stuff!!
Thanks
Dane

Wavatar pippippip

22. Mar, 2010

Hi James,
I’m fairly new into the FWF hoodie clan. I am looking for answers and solutions and the great thing is l just keep finding them. Its a bit like a treasure hunt finding the relevant pieces for each step of the way but they are there and they are first class information.
I look forward to working my way through the 8wk starter videos.
Loving FWF. Thanks

Wavatar James

22. Mar, 2010

Thanks @pippippip

There are resources spread around in a few different places since 4 years adds up to a lot of content!!!

Wavatar Romany

30. Mar, 2010

James, again GREAT info. I’ve been grappling with this area for a little while now, but this video has just made things a whole lot clearer. Is there any really basic info on how you can put together a video like this for prospects?

Wavatar Binh Nguyen

31. May, 2010

This is an awesome video James. Thank you so much for this. Time for me to put it to good use and make some $$kaching$$!!

Wavatar James

31. May, 2010

I can assure you thes ework – some of my students have made some killer videos combining current video sales templates and this technique

Wavatar David

20. Jun, 2010

Hi James,

Just came across this post and noticed you recommend iBusiness Promoter for local SEO. Since I first learned about Market Samauri from you (and love it) I wonder if you still feel iBusiness Promoter is a good idea? Is it complimentary to MS or does iBusiness Promoter do more and different things?

Thanks for all the genuine value that you provide!

Wavatar James

20. Jun, 2010

Hi David,

Two years ago before Market Samurai IBP was useful for doing a ‘top ten’ optimization report. Market Samurai sort of has this feature now where it shows you which sites are competitive or not. Also MS has rank tracker so you can see where sites are ranking. IBP is useful for generating a report than you can reconfigure to look sexy for a client.

Wavatar Abundance

20. Jun, 2010

Great Video, James.. makes everything look so simple and helps to take out the ‘fear’ of dong one like it for potential clients. Pure Gold, as ever!

Wavatar Carol

25. Jun, 2010

I am always finding awesome information in your vault. You make everything look so simple. A great resource to utilise and put into action

Wavatar James

25. Jun, 2010

yes the search bar will reveal a few gems….

Wavatar Greg Gillespie

25. Jun, 2010

James,

Just in the nick of time. Thanks ; )

Will take your valuable info and use for my 4 x Plastic Surgeon sites I am making videos to sell Sites + SEO today.

They rank between #1 and #4 for plasticsurgeon+cityname.com

I am taking a compelling “auction” approach, see how I go.

If you like I can share my results and video for others to learn from how things turn out over the next week, as I will be auctioning the site over the next 7 days or so.

Greg

Wavatar James

26. Jun, 2010

Let us know Greg!!! thanks

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