Internet Marketing Speed

I follow Kyle Tully on Twitter. He always tweets straightforward advice and thoughtful questions. It’s great to hear him speak – it matches how he comes across on Twitter. Real.

His suggestions for how to build a list inspired this question:

Often when I’ve opted in for an X part series on whatever, the marketer sends me e-mails after the series has ended, and those e-mails will come in basically forever (unless I unsubscribe of course). The messages aren’t part of the series, but they are related of course – pitches for products, etc. I’m wondering what Kyle’s perspective and your perspective is on this. I would assume it’s best to do whatever you can to keep in contact with your subscribers as long as it is helpful, honest and relevant, but sometimes I’ve felt a bit tricked. I signed up for an X part series and that is not what is delivered. Usually I unsubscribe. If I like what the marketer has to say and they don’t e-mail often after the series is done, I might stay on board. But I wonder how much marketers know that the majority of people won’t unsub, even if they’ve been a bit misled, so they don’t care about people like me who feel it’s misleading.

I’m thinking that if I do a series, on the final message I could have a note stating I’d like to send them more helpful information, so if they are keen on that, to remain subscribed, but if they want to unsubscribe to do so now.

Your thoughts will help me a lot beause I’m in the process of creating an optin and I’ve struggled a bit with how to go about things.

Hi James – just listened to your interview with Kyle which was great. I’ve also got Kyle’s Lost Blueprint report and agree it’s terrific value. When you get his Lost Bluprint Report Kyle sends you his newsletters which are also very well while getting as they contain absolutely no fluff.

@lillea If you feel tricked then the marketer has not hit the spot. Ethical marketing should never involve deception. (In my mind anyway).

I agree with you that integrity in marketing is far more powerful. It has a lot to do with how you frame the opt-in. Make sure you are clear about why people are signing up. My pet hate is when I buy a product then get sold hard on every other product. I really want to stay on the product updates list but do not want the affiliate pitches.

In my case I set up Internet Marketing Speed to be my newsletter so that clients can stay on my segmented product update lists without being hard pitched.

Always allow people to unsubscribe and keep an eye on the amount of people who leave your list (and on what message).

Many of the ‘big’ timers rely on high volume numbers. I know one marketer who gets 1000 opt-ins every day so he has chosen to burn the heck out of his list and not worry about it. I disagree with that mindset.

He could have 500,000 quality people forever versus the 200,000 people he is left with who have survived his burning. If I had more than 60% of my list leave then I would not feel proud.

Time will reveal the best method.

I’m going for slow and steady growth with loyal happy subscribers.

Also I read every unsubscribe note to see how I can improve. Almost everyone who unsubscribes from my list leaves a polite thank you

James

@Ken,

I saw your comments on the sales page so I knew it was quality. It has the ‘Ken’ seal of approval!

James

Hey James nice interview.

I think what a lot of people forget is that there are two ways to succeed online.

You can sell or you can promote. Most people don’t get involved because they hate selling but the truth is we are all promoters.

Selling is very specific and requires certain skills however promoting is something we all do. We are natural promoters as we tell our friends about a great movie or restaurants or even this audio etc.

A few skills and some promoting can build a great online business and you covered it well.

I agree that the biggest problem most people have is themselves. The best way to overcome it is to Just Do It and then build on your successes.

Well done.

Que

@Quentin,

That is GREAT way to look at it. Just reporting on stuff in an honest tone is a powerful way to build a following.

Nobody likes to be ’sold’ however we all want to be informed!

Thanks for all the feedback everyone

@Lillea The worst ones are the guys who start pitching you every single day before the X part series is even over!

The simple solution to the ethical issue is in your last email you say something along the lines of — “we’ve come to the last part of the series, but I’ve still got lots to share with you, so look out for my emails each week because I’ll send you more cool stuff.”

Just let them know what your intentions are and if they don’t want to continue they can unsubscribe. Most people don’t

Thanks James. Your marketing methods always hit me right and the more examples I have of people who maintain integrity and do well, the better. Even if deceptive tactics work for some people, I would feel sick using them.

I look forward to having the opportunity to ask subscribers what they’d like to see on my blog, etc. so I can increasingly provide them with the things that they want instead of worrying overly about having the perfect product/optin *before* I get any feedback. I can imagine some of them becoming friends. I would certainly like that.

The interview was definitely a good reminder for me about how being a perfectionist can be a BIG problem, and that I’m not alone in feeling nervous.

Thanks Kyle! Oh yes, I’ve had the pitches at the same time as a series too. Sometimes there isn’t an unsubscribe option! It’s amazing what some people try to get away with.

Great suggestions. I’m now feeling more positive about the optin I’ve been creating. Thanks again.

Hi James!
Thank you so much for bringing to us another authentic internet marketer. People like you both can change people’s misconceptions about internet marketers.

To Kyle: Thank you so much for sharing your insights. I am just setting up my website and your help at this point is very much appreciated. The challenge is always, should I wait until I figure our everything right? But your sharing on the 3 things we need to focus on will certainly assist me to just go for it and not wait any longer.

All the best!

Hi Roslyn

Spot on — we always want to have all our ducks lined up before we take action. But you’ll NEVER have all your ducks lined up.

As soon as it looks like you’re on top of everything, out of no where comes another duck… and this one is a slippery sucker!

So your best bet is just to take action and realize there is always going to be 1 or 2 ducks running around completely out of control.

Thanks for leaving your feedback
Kyle

Hi James & Kyle,

Interesting podcast. Love the Aussie accents

Cheers,

Klik

Hi James,

I enjoyed the interview.

Thanks James and Kyle.

All the best,

Franck.

Love your work James.

Really enjoy these audio interviews you and your guests provide. Come to think of it, it was the audio you did with Jay Deiboldt a while ago that lead me to Internet Marketing Speed originally! Keep up the great work and best of luck with Affiliate Pounce.

I’ve had some ‘chats’ and followed Kyle’s comments on the old copywriters board… and… sometimes on the Warrior forum.

Oh, and James, too.

I’m on James list, and now… I’m on Kyle’s, too.

I’ve pretty much opted out of most other lists and only follow a few guys now.

So, as you can imagine, I like the work these guys do.

Best,
Rezbi

http://directanddigitalmarketing.com/