Internet Marketing Productivity Improvements For Maximizing Profits
Posted by James in Affiliate, How To
One of the things affecting all internet marketers is how they manage themselves around required daily activities. If you do not currently outsource any of this you can follow my simple plan. For the benefit of Internet Marketers here are a few things I check once (or twice) on a daily basis. This is called ‘batching’. Doing all related tasks in one go.
Inbox
All my emails run through Gmail (and get forwarded to outlook). Gmail strains the spam and has powerful filters and I have a local backup for my messages. By having a backup I can prune my inbox aggressively without fear of losing information. I am looking to remove or unsubscribe from anything that does not need to be there.
Any marketer or business who sends me useless or overly self serving messages will be nuked. They are trying to steal my time. My goal is to get to the leanest inbox possible. Every email I need to read is taking me away from something important. The trick is to only have the emails you must read and nothing else.
You may want to use RSS feeds to keep this task down to a minimum. If a site has an orange RSS symbol you can use this in a feed reader, browser or outlook. That way you can unsubscribe from the email version.
In gmail I archive things I may want to refer to again. Emails that require no action get filter rules set to go straight into the deleted folder. I action all emails in a batch. if you use outlook, turn off all email alerts and set outlook to retrieve emails every four hours rather than the default setting.
See this article about using Folders in Firefox to open all these things at once.
When I log on to Twitter I do it through the standard interface. I used to use the application called Hummingbird to quickly add all new followers and also remove non-followers. Now I only follow people who I want to. I then answer and acknowledge all @ replies. Next, I check direct messages. I update what I am doing in the ‘what are you doing’, reply to a few others in the general time line.
Blog comments
I login to my Wordpress blogs and approve comments. Then I reply to them. This will give you great feedback about what you are posting on. If I have something pre-prepared or fresh on my mind I may add a post while I am in there.
My forum
I go and reply to all new messages and visit every new post in my forum. I then add new content. Running a forum requires frequent attendance. If you attend daily it shows you care and also keeps your forum under control. This is one of the best uses of you time for recurring membership income.
Support requests
I have a special place to see all my support requests and bonus product claims. I do them all at once. If I get the same request more than once I will reply with a general post on the blog relating to that site (for others to see). If I get a lot of people ask me I make a training video and that way I can avoid the questions through education or point the person to the video to answer the request. (update – I have now outsourced this entire task).
Sales
I check the affiliate carts and my own sales receipts to make sure all is in order. Then I check advertising accounts (PPC) and key metrics such as site analytics. All of this arrives via email reports. (Use winner alert, Google analytics and merchant / shopping cart notifications)
Industry News
Use RSS feeds and forum topics to keep this easy and perhaps have a site like www.IMnewswatch.com as your homepage. Then you can ditch 90% of the email that clogs your inbox. Use Google alerts to get competitor data emailed directly to you. Author names, full site URL’s and product names are good keywords.
Advanced
I have all these things on a different computer with a large screen. The laptop is only used for these tasks and the PC with dual monitors is for creating stuff. I make videos, reports, ebooks, interviews and MP3’s on the PC. When I am making these products I am not being disturbed by emails or other distractions!
You are only making money when you are adding value, learning, or innovating. You can now do skype calls, interviews, product planning, product creation, market research or whatever you like when you are free to think about it rather than be continually interrupted.
Timer helps
I have a timer. You have to get up from time to time and step away from the computer. The timer helps you work in focused chunks of time and you set your target to achieve a specific thing in each chunk. That way you do not get taken off track.
Performance Tip
Switch your computer to performance mode instead of having pretty graphics. Get a computer with a lot of Gigs so that is can handle heavy tasks. It will be faster. Try using this free tool for optimizing your PC.
Be Disciplined
Doing this once or twice per day in a batched task will eliminate that backlog and keep you remarkably effective! I hate to think about the wasted hours people spend just reading emails! Remember who put yourself there? YOU!
Now, get your self out of there. Here is a quick hack. Make a new folder and call it SORT. Move your entire inbox to that right now and start fresh. Over time you can prune your inbox by unsubscribing and setting filters to go direct to delete.
Process Optimization
Make sure you measure your processes so you can continuously refine your process. Not only that, continue to look for breakthroughs and ways to outsource not just to people but to systems and automation as much as possible.
Question Everything
Everything you do you should ask questions. Asking better questions gets better answers:
- Is this a high value activity?
- Can I get someone else to do this?
- Will this give me a return on investment?
- Is there a better way to do this?
- Can I automate this?
- Is there software that will do this?
- Can I have software designed to do this?
I have more information about this subject in my Free Report.
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19 Comments
31. Mar, 2009
hey James
As usual, we can count on you for practical, non-time-wasting advice – thanks
I regularly dump all the emails from my in box into a new folder – it’s amazing we think we need all those emails but once you dump them in another folder – they’re never looked at again.
I’ve also learnt to turn off my email program – I get soooo much more done.
Now I have to learn how NOT to spend a heap of time makin things ‘pretty’ lol!
Stef (Pinky)
31. Mar, 2009
Thanks for the useful information James. It is important to strive for continuous improvement and enhancing productivity, as time is our most valuable asset.
Wayne
31. Mar, 2009
“Any marketer or business who sends me useless or overly self serving messages will be nuked.”
LOL! I like that!
In my early days of learning Internet Marketing I try to educate my self as much as I can by sign up to many Gurus list.
Little I know that, that method doesn’t work.
Instead of learning, what I got is a state of paralysis and I can’t decide which Gurus to follow.
Each has their own method of making money, and each promote one product to another every week!
I was not productive and I didn’t make money.
Until, I unsubscribe to all of those list and decide which method to follow
31. Mar, 2009
The amount of money you make online is probably inversely proportional to the amount of emails you get bogged down with!
31. Mar, 2009
A great system. Thank you for sharing it!
The value you place on customer service benefits both parties tremendously. I hope more marketers will realise that instead of using, for lack of a better word, bots.
Keeping inboxes sparse is important to me too. I use the archive and label features in Gmail a lot.
31. Mar, 2009
What a fantastic post, James!
One question: you say that you use a timer, but how big chunks do you work for between each break – 30 minutes – 1 hour?
31. Mar, 2009
Hi Morten,
I work in 36 minute chunks.
Most people set it for about 40 minutes.
31. Mar, 2009
I needed a list like this to help me stay focus. Thanks James.
31. Mar, 2009
just switching over to outlook now… mainly so I can hear a cha-ching sound when new paypal payments come in
I’m sure it’ll help with my email management too.
- Tim
31. Mar, 2009
Hi Tim,!
Be sure to check out my Video instruction on making your inbox ka-ching like a cash register
Regards
James
31. Mar, 2009
james you are a true gent with quality info allways open your mail and time for me to unsubscribe to some not quality list got 14 for ppc formula LOL?
cheers keep it up
calvint
01. Apr, 2009
Hi,
Great advice as always mate!
I remember watching you do a “day’s work” – in all of 2 hours – and it was a masters education for me in personal productivity and efficiency.
You’ve got this stuff absolutely nailed buddy! I immediately went home and unsubscribed from everything – except YOUR emails of course! :^)
I wished afterwards I had taken notes on all the other stuff I saw that day… and here they are.
Thanks mate!
Steve
01. Apr, 2009
@Steve
Don’t tell anyone that I only work 2 hours a day – they will get upset!!!
You may get another chance to shoulder surf. lets see if we have stalkers again
01. Apr, 2009
Woah! Didn’t see that coming, good tips.
The weird thing was, I was thinking about cleaning up my mail just when you posted this.
And yes, it’s full of junk. Sometime it really gets on my nerves. AHHH!
By the way, thanks James.
03. Apr, 2009
Awesome tips James.
It’s crazy, but I still don’t know how to use outlook. Always been a strange thing for me.
A great time saver would be to get a VA to check my emails (except my one-on-one coaching program) for me, but I am still afraid to get someone reply to my customers and subscribers.
Getting the relation right is everything for long term profits.
Franck
07. Apr, 2009
James helped me with my first website in 2007, and he helped me learn how to use Xsite Pro to build websites! I love how generous you are in sharing your knowledge.
This is a great post and I am going to refer back to it often.
The biggest bugaboo for me with working online, is time management. Even right now I should working but I was reading your blog!
You are the best. Thanks for everything and all the free help you offer.
07. Apr, 2009
My pleasure!!!
Now get back to work
10. Apr, 2009
Hi James,
I have found that I can spend hours sitting on my computer. The concept of the time has changed all that. I just set my mobile phone to go off at 60 minute intervals. It forces me take a break and be more focused during my time.
Thanks
20. May, 2009
James,
An excellent post! I’ve, been “fooling around” with IM for about a year and a half. I do make some money, but just what I actually deserve to be making. For a while I got discouraged, but when I looked honestly at what I was doing, I realized I was really doing nothing but wasting a LOT of time.
Focus and commitment are everything. I’m still not making a lot of money, but I also know that when I decide to treat my efforts as a business, I can.
Thanks for reminding me of what I should be doing.
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