How To Optimize Your Conversions Using PPC
Posted by James in Affiliate, Conversions, How To, James Schramko
This one is a simple tip yet I don’t see many people talking about it. Many marketers do not use PPC and I feel this is a mistake. Even if you are relying on SEO or articles for traffic here is why PPC can be your best friend and return you multiples of hidden profits.
Testing is it
PPC is a real time testing machine. If you are able to invest just a few hundred dollars testing your best headlines with PPC then you can take those winning ads and roll them out to your blog posts, article headlines and print ads.
PPC is your R & D department
I did this in an offline business. I would run the most successful PPC ad on the print campaign and it was very effective. You can also apply this to video titles, press releases and even business card slogans. You will see significant gains once you start running split tested copy in non PPC areas.
What are you waiting for?
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