How To Increase Conversions For Your Info Products

Posted by James in Affiliate, Conversions, How To, List Building, Traffic

The easy way to do this is to poll buyers at the point of purchase. The information they tell you with an OPEN survey can often reveal stuff you may never have thought of.

Watch this video and see how I did it and also the results… you will see at least one or two very powerful traffic channels I have been developing and they may not be what you think:

Remember also to name the button something compelling and obvious.

...if you liked that you might want to check these out:

  1. How To Increase Clickbank Conversions
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  3. Essential Accounts for Internet Marketers
  4. How To Increase Sales by 66% Using Tribal Association Marketing
  5. Are you Syndicating Your Content via RSS?

Tags: affiliate marketing, buyer intent, Conversions, forum marketing, how to sell more info products, increase conversions, point of purchase, polling, search marketing conversions, SEO, shopping cart optimization, survey shoppers, tracking, Traffic, traffic channels, traffic source, web traffic

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6 Comments

Wavatar Richard Adams

06. Feb, 2009

Very smart indeed. I am doing something similar with a new product I am launching soon – but I am asking what their number one question is after they buy. That way I can be sure that I haven’t missed anything out of the product – and if necessary I can respond in person to customers with specific answers :-)

Wavatar James

06. Feb, 2009

Thanks Richard,

Another one is “why did you buy?”

This gives great stuff for your sales page.

Wavatar Lillea

07. Feb, 2009

What a great video to show this in action! The value is much more obvious when viewing real examples.

I’ve noticed that some marketers have a box when you unsubscribe from their list that asks why you’re unsubscribing. It’s always marked as ‘optional’. What are your thoughts on that? I usually feel awkward filling those out, even though I realise that feedback is valuable and can help companies improve their strategies.

Wavatar James

07. Feb, 2009

Hi Lillea,

Good question. Most people put something like ‘too busy’ etc… it is rare to get something really valuable.

Wavatar Lillea

08. Feb, 2009

Thanks, James. It’s interesting that the unsubscribe comments usually aren’t useful. I can’t speak for others, but often I have ended up not filling out the box when the truth is that their e-mal marketing style is kind of annoying me even if their products are great.

Your autoresponder e-mail messages, by contrast, are good and you don’t send out so many that it’s overwhelming. I look forward to getting them! Like a treat. haha! :)

~ Lillea

Wavatar John Paul

10. Nov, 2009

Great Tips! Making Your Customer Feel good about buying from you and making them feel like they got a deal is very important.

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