How To Improve Your Online Business Even If you Think There Is Little Hope!
Posted by James in Conversions, How To, Interview, Review
If things have not been perfect for you lately then you may be interested in this post. I recently had a chance to help out an internet marketing friend who visited my house for a ‘Biz tune up’. Hopefully some of the things I showed him will be helpful for you too.
From Bad To Worse??
Matt Bredel is a San Diego based marketer (seems like half the community is there these days!). Matt has been very successful in the markets of Biz Op education and lead generation. Things started to slide when there were changes in the FTC regulations, merchant rules and then to top things off his Ad Words account got slapped (actually closed for EVER!). This is not an uncommon situation for marketers who relied on some effective and lucrative strategies like paid traffic and high converting offers.
The old ‘all your Eggs in the one basket trick’…
If you are single source dependent (a tricky way of saying if you have all of your traffic or all of your income coming from mostly one place) you run the risk of losing it when rules or systems change. The flip side is diversification. You can be so ‘diversified’ that you have no focus and cannot get traction in any one thing….
How to protect your business
The solution is to be diversified within a focused segment. In my case I am almost exclusively focused on internet marketing. I apply my skills and techniques across many markets globally and with a range of clients spanning private right through to high-end corporate. I have traffic from many sources both offline and online and I deal retail B2C and wholesale B2B. I receive incoming funds from affiliate checks, clickbank, paypal, offline merchant accounts, and direct bank transfers. This means I have a fairly robust business that is not prone to failure if Google, Facebook, Paypal or a merchant provider try to change the rules.
How you can get fixed up
Over the course of well over four hours Matt Bredel and I (at my home lab in Sydney) plastered some whiteboards with notes and action items. I broke down the process bit by bit to rebuild his business with what he already had in place (plus a few minor suggested changes).
The core things to focus on when rebuilding your online business are:
– Assess what strengths, assets and passions you already have working for you
– Identify your (perceived) constraints and FLIP them on their head
– Shatter through your assumptions with NEW perspective
– Launch a LEVERAGE power strike that is SO simple yet hardly ever done!!!
– Implement an ACTION plan like your life depends on it!
Shockingly Powerful!
Among other shock waves, I suggested to Matt that he CLOSE one his businesses to make more profit. After a detailed explanation he exclaimed: “The solutions were so simple, yet so powerful! ” . The video we captured has been turned into training and is currently available if you want to see what we did in more detail. (if you think it is expensive you are in for a nice surprise)…
We made an intro video you can watch here:
Click Here to see the Biz Breakdown video
Comments and questions are welcome!
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In 17 minutes, I'll show you exactly how to get your Web marketing completely fired up and bringing in awesome results. It's a FREE report. Proven, tested daily... the exact "get moving NOW" secrets I used to rocket from zero, to quitting my day job:
In 17 minutes, I'll show you exactly how to get your Web marketing completely fired up and bringing in awesome results. Works best for new marketers (and veteran marketers who've hit sticking points) with building traffic and converting leads into real sales. Best part: It's a FREE report. Proven, tested... the exact "profit creation system" secrets I used to rocket from zero, to quitting my day job and earning a fortune online, from home, with zero employees and a cheap computer with wi-fi as my biggest overhead.
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12 Comments
24. Feb, 2010
Hey guys, thanks for the video. Sounds like the two of you have had a blast. Beach in the back drinking a few beers and talking about business sounds like a perfect day to me. I am looking forward to watching your new video series. Great idea.
Bill
24. Feb, 2010
Hi James
I am in shock that I am the first to leave a response. Maybe all the Aussies are now in bed??
I am making my way through the Superfast results forum (phew!! I am only on week one and saw your mafia plan……..I was jumping up and down going thats it thats it!! )
Loook slike I might be getting this one as well. Your information is always useful.might be back later!
lol
Denise
In a very cold and wet UK………………..lovely!!
24. Feb, 2010
Hey James,
I’ve been looking at all my projects and doing a stock take – you’re absolutely right, sometimes, its better to cull the projects that are not working and laser target in on a few projects. Do a swot analysis of yourself and your business and work towards creating diversified income streams. Reminds me of the old days when I told my clients in stockbroking not to put all your eggs in one basket!
Great post and vid
Thanks again for the post and see you at your Fast Web Formula seminar!
For those reading, don’t miss out on seeing James reveal his latest secrets at this seminar and meet his expert panel including underground affiliate marketer Peter Parks, SEO Stevo, Kyle Tully (offline consulting guru) and Kerry Finch!
Phew… that was a mouthful
24. Feb, 2010
Hi James
You might want to check this out? I just bought the product and ended up in a membership portal?? a bit confused as I couldn’t find anything relating to this?
Cheers
Denise
24. Feb, 2010
Thanks for the post James,
very motivating!!
It’s really valuable to read your tips on diversification and also to see that beach and warmth, especially that winter keeps going on in Europe:)
24. Feb, 2010
Hi Denise,
Inside that members portal click on the biz breakdown link and you get the entire course in module format. (The rest of the portal is a huge bonus!)
25. Feb, 2010
James,
If you would like some constructive “user feedback” regarding your iphone app, shoot me an email. I really love the idea and want to research to integrate my off line content into something like this. Kudos for getting ot done and getting it through Apple. It’s a jungle out there but clearly you are getting it done!!
George
02. Mar, 2010
Hi Denise,
Inside that members portal click on the biz breakdown link and you get the entire course in module format. (The rest of the portal is a huge bonus!)
04. Mar, 2010
Hey James, thanks SO MUCH for all your FREE Info and advice. Am an Aussie just getting to know about all of this and AM EXCITED to learn more and get right into it.. Missed your new seminar in Sydney this weekend by minutes BUT WILL BE THERE IN SEPT. Cant wait, will learn as much as I can till then, Cheers from Newie NSW.
20. Mar, 2010
Hi James – this is an extremely useful article – it is so easy to get reliant on one source of income or leads on the internet and with the power of Google this is a dangerous thing to do in business.
17. May, 2010
After reading this post, I only realized now that I can integrate the marketing strategy I learned from my books with the internet marketing strategy today. Reminds me of my college years.
07. Jun, 2010
Very interesting and informative tips on how get succeeded in online business. I like the internet marketing strategies.
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