Steve O rejoins James Schramko for an Internet business discussion revolving around the SilverCircle Intensive workshop and the key highlights. We cover the advanced elements that cause rapid success when you have these things working correctly in your internet business.

Highlights in this episode

- Doubling your profit in three months
- The importance of measuring your numbers with a spreadsheet
- How to tell what is causing your success
- What foundation steps should you structure your online business with
- The key metrics you need to know to work out your hourly rate
- The super power of ‘veneering’
- Managing a high performance team

Post your comments below

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Advanced Internet Business Podcast

• Internet Business Process Optimization
• Why Build An Internet Business?
• Internet Business: How to avoid the pitfalls!
• All about Apps
• Success Mindset Strategies with Ed Okeefe

Apps are popular so James schramko interviews Software Integrations expert Steve “O” (Ovens) about ‘apps (and other geeky stuff like ‘gyroscopic’).

Steve was a software developer in Silicon Valley when the first tech boom occurred. Will it happen again?
Listen in for our discussion surrounding IPads, iPhones, Androids, Apps, Games, User behaviour and more. Enjoy!

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All about Apps

• Advanced Internet Business Podcast
• Is the iPhone the greatest tool EVER for Internet Marketers?
• Building Relationships With Your Customers (with Alexi Neocleous)
• Success Mindset Strategies with Ed Okeefe
• Veneering Core Business Units for Increasing Asset Value

When you are observing Internet Marketing success you often only see the surface. You don’t see the behind the scenes effort and functions that went into that success. Ed O’Keefe explains how to accelerate your own business results by devouring everything from the best source:

This was one of the videos from James Schramko’s FastWebFormula Internet Business membership

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Success Mindset Strategies with Ed Okeefe

• Advanced Internet Business Podcast
• Applying a Business Plan Design
• The Best Internet Marketing Tools
• Internet Business Process Optimization
• Why Build An Internet Business?

When you have a great core strength for your business you can wrap a different outer layer over the top of it to appeal to different markets. James Schramko coined the expression ‘veneering’ to make this powerful business strategy easy to understand:

Get access to all the amazing FastWebFormula information here

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Veneering Core Business Units for Increasing Asset Value

• Advanced Internet Business Podcast
• Business Growth Planning
• All about Apps
• Building Relationships With Your Customers (with Alexi Neocleous)
• Success Mindset Strategies with Ed Okeefe

Getting massive growth in your Internet Business can come from easy and simple systems. Make a list and use the only most effective internet marketing tools. Webinars are a hot way to make money online. Being able to reach people all around the world (including your own team) is a possibility with the right tools. Email management and meetings are also vitally important for excellent communication. Create deadlines for your meetings to get to the point faster.

Buy the whole video set from fastWebformula 3 here

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Applying a Business Plan Design

• The Best Internet Marketing Tools
• Business Growth Planning
• Advanced Internet Business Podcast
• Success Mindset Strategies with Ed Okeefe
• Internet Business Process Optimization

James Schramko still uses Nanacast and basecamp. For testing James uses Visual Website Optimizer. Survey Monkey is terrific for creating more tailored solutions. Getting feedback is a vital weapon for profit.

Getting a dashboard like SpeedDash is the best way to relieve yourself from email overload. The only things you need in your inbox are things that require action.

Support is best run from ZenDesk. You can have multiple people in the helpdesk and task tickets according to skill. Do this with a focus on lifetime customers and your Internet Business will be the best.

Get more Videos from FastWebFormula3

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The Best Internet Marketing Tools

• Applying a Business Plan Design
• Advanced Internet Business Podcast
• Success Mindset Strategies with Ed Okeefe
• Internet Business Process Optimization
• Why Build An Internet Business?

Getting the most from your internet business is possible with business process optimization. When you get these things right you can create an internet business that is profitable, has excellent cashflow, is predictable and runs without you.

Set up a meeting with all the stakeholders in your business and discuss the flow of an order from start to finish. Make the system streamlined and tick box simple. The most successful businesses have the best systems. Look to your nearest apple store for an example of this.

Did you like this video? See what else James Schramko shared at FastWebformula3 here

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Internet Business Process Optimization

• Advanced Internet Business Podcast
• Success Mindset Strategies with Ed Okeefe
• Applying a Business Plan Design
• The Best Internet Marketing Tools
• Why Build An Internet Business?

Cashflow positive, no loan required, can be sold. That is the best James Schramko Internet business. Business building is the most exciting asset class to grow because you are in control. You set the rules and you can create something special. When you compare that to stock market investing or traditional investment property it is easy to see why building an internet business wins.

See more James Schramko Fast Web Formula 3 videos here

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Why Build An Internet Business?

• Advanced Internet Business Podcast
• Internet Business: How to avoid the pitfalls!
• Success Mindset Strategies with Ed Okeefe
• Applying a Business Plan Design
• The Best Internet Marketing Tools

‘It is better to own the racecourse than the race horse’ – James Schramko. As an Internet marketer be sure to post premium content to your blog then embed it on Facebook rather than post directly to Facebook. Use segmented fan pages to drive traffic to your own assets where you can build a list. Use YouTube to share videos to then embed on your blog and Facebook.

Use Twitter to leverage facebook posts on auto-pilot just as long as you turn up there daily to respond and engage. When you own the domain and the website you have control of the asset and also you may be able to sell it. This is a far better situation than when you build on someone else’s framework and get shut down….

James Schramko speaking at FastWebFormula3

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Why Asset Control Matters To Internet Marketers

• Is the iPhone the greatest tool EVER for Internet Marketers?
• Are you Syndicating Your Content via RSS?
• Facebook Advertising Secrets With Jen Sheahan
• Internet Marketing Tips For Facebook Profit (Part Two)
• Essential Accounts for Internet Marketers

James Schramko gives an overview of local business marketing, domaining, affiliate marketing, podcasting, the explosive software business model (James Dyson made over one million dollars in less than one year) and the portal marketing. At Fast Web Formula 3 these online business models were fleshed out in detail. Planning and massping out your business is more involved than just a magic button.

This video is from Fast Web Formula 3 a James Schramko event.

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Internet Marketing Business Models

• Super Affiliate Marketing
• Internet Marketing Tips For Facebook Profit (Part Two)
• Domaining For Profits With Kenny Goodman
• The 7 Most Common Affiliate Marketing Questions (And Answers) FREE MP3
• Underground Internet Marketing Changes – James Schramko

Design your Internet Marketing business the right way from the start. Learn from the Max Schubert Penfolds Grange story and the 100 million dollar per year business James Schramko helped build. Sometimes you have to do things that are not so popular and if you build your business for the long term you will be making a long term asset (like Apple, Disney and Intel).

This video is from James Schramko Fast Web Formula 3

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How To Build a Business – Internet Marketing

• Advanced Internet Business Podcast
• Why Build An Internet Business?
• Why Asset Control Matters To Internet Marketers
• Facebook Advertising Secrets With Jen Sheahan
• Building A Strong Business [Six Figures Per Month Within Twelve Months]

Mercedes-Benz dealership General Management was the perfect foundation for the invention of the ‘James Schramko’ lifetime customer centric approach. Watch this for the most profitable business ideas for your small business:

This profitable business ideas video came from the James Schramko FastWebFormula3 recordings

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Most Profitable Business Ideas

• Advanced Internet Business Podcast
• All about Apps
• Building Relationships With Your Customers (with Alexi Neocleous)
• Success Mindset Strategies with Ed Okeefe
• Veneering Core Business Units for Increasing Asset Value

Instead of one-on-one mentoring many of the most successful business owners come together in a business mastermind group to share ideas. SilverCircle is my ‘James Schramko’ created Business Master Mind where we focus on business growth strategies. This is not only for internet marketing students, it is for business owners. Here is a video with some business tips including marketing and much more:

SilverCircle does not open very often (usually the waiting list is 3 – 6 months). When it opens applicants are screened for suitability.

Register for the James Schramko SilverCircle MasterMind Here

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Business MasterMind Group Tips

• Building A Strong Business [Six Figures Per Month Within Twelve Months]
• Advanced Internet Business Podcast
• All about Apps
• Building Relationships With Your Customers (with Alexi Neocleous)
• Success Mindset Strategies with Ed Okeefe

The right business structure is important. Consider what business you are building and put the right things in place with a business plan. James Schramko takes us through some insightful business model planning.

This video is from FastWebFormula3

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Business Growth Planning

• Applying a Business Plan Design
• Veneering Core Business Units for Increasing Asset Value
• The Best Internet Marketing Tools
• Why Asset Control Matters To Internet Marketers
• Facebook Advertising Secrets With Jen Sheahan

Prepare to learn some special YouTube video marketing hacks! Gideon Shalwick from Rapid Video Blogging shares plenty of cool stuff in this podcast.

• The camera to web process Gideon uses
• Why YouTube videos can help your WordPress blog in the search results
• How to make sure your YouTube channel builds high PR (Page rank)
• The formula Gideon uses for delivering content (complex or simple?)
• The words you should AVOID using unless you want your account shut down
• Partnering with YouTube and the OTHER methods for monetizing videos
• Joint ventures with other YT video channels and much more…

Click Map To Enlarge

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Gideon Shalwick Reveals Video Creation and YouTube Traffic Techniques

• Stunning Traffic Facts – A Revealing Interview with Paul Smithson
• Formula Five by Paul Lemberg Takes Video To The Next Level
• Howie Schwartz Traffic Holiday Review
• Bum Marketing Stupid?
• Advanced Internet Business Podcast

Dan Lyons is a Radio DJ and he brings a level of professionalism to podcasting that many business owners lack! I grabbed Dan for half an hour to talk about this vital marketing medium. In this podcast we discuss:

• The two main audio formats of Podcasts
• Choosing ‘roles’ when you have multiple hosts
• Branding your podcast for a more professional sound
• Dealing with difficult interview subjects
• Getting interviews with ‘stars’
• Voice and language techniques for maximum impact
• How to attract traffic via expert interviews
• The correct protocol when you interview an expert

Check out Dan’s Podcasting like a pro

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Podcast Like a Professional – Tips from Dan Lyons

• Podcasting For Authority and Traffic
• Advanced Internet Business Podcast
• All about Apps
• Building Relationships With Your Customers (with Alexi Neocleous)
• Success Mindset Strategies with Ed Okeefe

Andrew Warner

When it comes to interviewing powerful business experts Andrew Warner is the king. His blog Mixergy.com is crammed full of excellent entrepreneur interviews. I asked Andrew a range of questions about the art of creating and producing interview content for marketing. Use these tips to grow your own internet marketing business audience. We covered the following topics:

• What happened after he sold his 30 million dollar business in his 20′s
• Why he set up Mixergy
• The importance of being yourself
• His biggest take away from interviewing Seth Godin?
• How to be a producer versus a spectator? (perfectionists block your ears!)
• The best way to view feedback from critics?
• Is interviewing easy or difficult?
• Should you sell products on monthly or lifetime subscriptions?
• Are transcriptions required?
• The one thing that can KILL an interview (many people do this)
• Why slavishly following just one ‘guru’ is a recipe for disaster
• How to connect with people you admire…

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Andrew Warner from Mixergy.com Reveals His Best Interview Content Creation and Production Strategies

• Advanced Internet Business Podcast
• All about Apps
• Building Relationships With Your Customers (with Alexi Neocleous)
• Success Mindset Strategies with Ed Okeefe
• Veneering Core Business Units for Increasing Asset Value

In this podcast James Schramko asks Jen Sheahan from FB Ads Lab these hard hitting paid social media questions:

• Can  you really make money on Facebook?
• What products or services work best on Facebook advertising?
• Is Facebook better to use for branding, direct response or cross promotions?

Jen is a speaker at FWF3

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Facebook Advertising Secrets With Jen Sheahan

• Why Asset Control Matters To Internet Marketers
• Internet Marketing Tips For Facebook Profit (Part Two)
• Advanced Internet Business Podcast
• Applying a Business Plan Design
• The Best Internet Marketing Tools

James Dyson is the creator of Optimizepress WordPress Software. How did he build such a strong software business that the entire Internet Marketing community adapted so quickly?

In this Podcast James Dyson and James Schramko discuss the following Software Business related topics:

• Why good looking sites are essential for branding and the modern web
• How to move your mindset from specialist to business owner
• The best system for getting software developed
• Leverage concepts you can apply with the knowledge you ALREADY have!
• Why being a programmer is perhaps a DIS-advantage if you want to make money from software
• The three main types of software you can choose from
• Where to hire reasonably priced programmers
• How to test the market BEFORE creating anything or spending any money
• Avoiding ‘investors’ and how to partner on software projects if you have no money
• The essential steps you can take to reduce support strains after launch
• How big a team you might need to manage a million dollar software business
• What was the biggest SHOCK in his last year

James Dyson is a FastWebFormula3 expert.

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James Dyson [Optimizepress] Interview – How To Build A Million Dollar Software Business In Less Than One Year

• OptimizePress Product Launch Software (James Dyson) Better Than Kajabi?
• Applying a Business Plan Design
• The Best Internet Marketing Tools
• Why Build An Internet Business?
• Why Asset Control Matters To Internet Marketers

Ed Dale and I caught up for an hour long chat about the changing landscape of Internet Marketing. One thing we can be sure of in the Internet space is change. Each time Ed and I catch up there are new things going on with attitudes, software, strategies, hardware, systems and observations. In this revealing podcast you will get the latest info on a broad range of topics:

• Working from home v’s office
• Ed’s REAL driving force for success
• How your brain works (and is changing!)
• The essential SKILL you can acquire even if you didn’t think you could
• Creative cross -market pollination ideas
• Why pre-judging is hurting your results..

In this podcast I ask Ed why he does not yet have a tech blog – the answer may just help you with your own opportunity filtering. We then go on to talk about G+ (Google +) and WHY it exists. Beyond that we discuss:

• Why Ed chooses certain technology solutions (No, it is NOT if it has Apple on the cover)…
• A secret about Ed’s past that explains his ability to orchestrate his business
• The ultimate solution to shopping cart abandonment
• The best continuity deal on the planet
• Pricing versus value trends (We mention my TrafficGrab product as a case study)
• The BEST way to build value around higher priced offers
• The +1 button and why it is a big deal (put it on your websites!)
• Ed’s new podcast >> video animation concept
• How to protect yourself from losing your content (obvious answer yet so few people do this)
• Building your Author rank
• Ed’s number ONE (and mine) strategy for becoming an authority
• Are Hoodies Good or Evil?…

If you like this podcast be sure to see Ed Dale at FastWebFormula3 and be sure to hit the +1 button

Subscribe on iTunes

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Internet Marketing Is Changing… A Revealing Interview With Ed Dale

• Internet Business Process Optimization
• Leveraging Your Internet Business
• The ‘Schramko’ button improves email opt-in rate by 25%
• Domaining For Profits With Kenny Goodman
• Free Report + Podcast Reveals Internet Marketing Experts Biggest Mistakes, Best Advice and Action Tips

Andy Grand is a rather private super affiliate from Switzerland. A member of the Apex club for top 100 Clickbank affiliates he knows a great deal about affiliate marketing. Together we run the most focused Internet Marketing Community on the web – SuperFastResults.

Listen to todays podcast to hear Andy answer my questions:

• Is Affiliate marketing still valid?
• What changes have taken place in the market?
• The best traffic source?
• What is different after the Google SEO changes?
• Is the Google affiliate program good?
• Explain the Clickbank / Plimus changes?

Andy will be visiting Australia to present at FWF3

ATTENTION: Affiliate Marketers

Andy and I put together a hands-on 8 Week Super Affiliate Masterclass. Watch the video here to see my affiliate mistakes and successes plus discover if this program is your best option for getting ahead in the shortest amount of time:

Masterclass started August 15th - CCheck the course here!!

Please rate this episode on iTunes

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Super Affiliate Marketing

• The 7 Most Common Affiliate Marketing Questions (And Answers) FREE MP3
• I switched from Infusionsoft to Nanacast, this is why…
• Cash Bootstrap Method – Mark Acutt Review
• Jeff Siegel Shares His Clickbank Marketing Secrets
• Internet Marketing Tips For Facebook Profit (Part Two)

Last week I visited Google Australia. They are getting pretty keen to share with marketing agencies how best to sell Adwords. For your benefit I made some notes since you may either be selling to businesses, considering selling to businesses or perhaps you are a business.

Maybe you just want to know how Google ‘think’ and operate. The meeting reminded me how new this industry is and how far it is going to go. We covered Adwords, Marketing, People, Innovation and Design.

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Inside Google

• Google+ looks very interesting
• Market Samurai Market Research Tool Video
• Dan Thies Explodes Internet Marketing SEO Myths In This Search Engine Optimization Interview
• The 7 Most Common Affiliate Marketing Questions (And Answers) FREE MP3
• Underground Training Lab Jeff Johnson Review

Alexi Neocleous from MarketingBump has developed a terrific system for getting high paying customers coming to him. Getting the customer to take action is the topic of todays Podcast.

You will discover:
- How to sell by NOT saying same thing as others
- What almost ALL multi-million dollar entrepreneurs have in common with each other
- The core difference between branding and direct response marketing (and why one should be the focus)
- Why hiring specialists will speed up your results faster than figuring it out yourself

The ultimate customer getting funnel
Listen to how Alexi sets his filters to attract the perfect 7-8 figure customers who love what they do. His sales and marketing knowledge is so strong that he designed the ultimate system to only ever attract the right customers. This discussion is perfect for you if you are consulting to businesses. Consider getting rid of your desperate, low end, service needy customers and replacing them with a high end customer instead.

Profitable Mind Control
When you want to increase your revenue work on your money mindset. When you have a good psychology for wealth you get better results. The self confidence that YOU and your business possess will control the type of interaction you gave with yoru clients. Alexi states you will get your exact match client. When you are starting out it is critical to re-enforce the positive wins you get as you get them. Take losses as experience lessons.

It is all about positioning…
Here are the steps for setting up a great sales funnel for consulting:
Have a layer between you and the prospect. Instruct the client to look over your website. Ask them to look over your prices and have high prices. It is a pre-screen for cheap clients. Use lots of proof elements and success stories. Point your client to your proof elements. Create a report to give away amazing content and give your prospect the report.

It is better to find out early!
Some situations are best avoided. You will not be good and right for every potential customer. Make a 15 minute initial consult via phone. The customer must have read the report and the video. If the customer does not take action or the time to commit to the pre-screening process, they are not going to be right for your paid work.

Work on yourself
Continue learning, be a sponge and work on your self beliefs.

Enjoy the discussion and please post questions / comments below!

{Please rate this podcast in itunes!!)

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Alexi Neocleous Discusses How To Have Only The Best Customers Coming To You Ready To Buy What You Sell

• Building Relationships With Your Customers (with Alexi Neocleous)
• How To Increase Sales by 66% Using Tribal Association Marketing
• Advanced Internet Business Podcast
• All about Apps
• Success Mindset Strategies with Ed Okeefe

Kevin Rogers from The Conversion Kings is a top Copywriter (and one heck of a funny guy).  Kevin has been writing some of the highest converting and hugely compelling sales letters for the big dogs in the ClickBank marketplace. Add to that his consulting gigs with super guru’s in the health and property markets and you will clearly see why we have much to learn from Kevin…

Kevin Rogers and James Schramko in San Diego

Highlights from this podcast:

• Kevin takes us back to the days when he was performing stand up comedy beside Chris Rock and Jerry Seinfeld. His gas bill was more than he earned. Things certainly took a turn…
• How forum posting and guest blog posting can get you ‘in’ with the right crowd even if you are a total unknown. (This lead to a great connection with Copywriting Legend John Carlton)…
• Why Kevin creates his own offers in the niche marketplace of the Warrior Forum and his results thus far…
• The number one MISTAKE new people make when writing the headline. (Hint: It is probably not what you think!)…
• Several cool tips and a free no strings-attached gift you can download right now…

Resources mentioned:

Kevins FREE  training reports (No Opt-in required and no affiliation) The Conversion Kings

Joe Sugarman Copywriting Book: The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters

John Carlton Copywriting Course: Simple Writing System

Please comment an ask questions below Kevin will also respond:

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Kevin Rogers Copywriting Lessons

• Podcasting For Authority and Traffic
• How To Start An Internet Business – Part 2
• John Carlton Internet Marketing Interview (Number 2)
• What Would You Ask John Carlton?
• John Carlton said NO to this…

James Schramko interviews Clint Maher from Oracle Digital. They discuss his extraordinary business growth over the last year. [Clint used the  SilverCircle weekly Mastermind program to start a new business model from scratch]. The results were staggering.

Internet Marketing for Small Business

The average Internet Marketer can take these skills to local business. Doing it profitably is more difficult than some of the ‘gurus’ preach. Make no mistake it will come with some growth challenges. Moving from sole operator to a small business has certain steps. In this podcast we get some real insights into the growth steps small business owners face.

Clint offers tips about:

• Avoiding the ‘one legged horse’ business model and what NOT to do!
• Building a super team to write, post and syndicate content plus deal with clients
• Team management software
• Billing techniques and software
• Where the big opportunities exist right now for Internet Marketers
• Partnerships…  the good and the bad….

Tips for Putting together a six figure month:

• Have clear goals
• Adjust your goals when your business grows
• Look after yourself
• Recognize your capacity constraints
• Make the tough decisions when you need to
• Ask: “What can you do differently?”
• Empower your team so you can step away from the business
• Consider expenses versus costs
• Re-invest early to grow faster

What should the Team have access to [According to Clint] ?

• NOT the money
• NOT the domains
• Gifts and Presents
• Excellent behaviour from the owner
• A feeling of belonging and fun
• The BEST advice available from REAL experts

Summary:

To grow your business very quickly you need to know what you are trying to do in advance and invest your time and early profits into accelerating it. Build a great team and be very customer focused! Keep a long term vision about your business.

Please ask questions or comment below:

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Building A Strong Business [Six Figures Per Month Within Twelve Months]

• How To Build a Business – Internet Marketing
• Business MasterMind Group Tips
• Advanced Internet Business Podcast
• All about Apps
• Building Relationships With Your Customers (with Alexi Neocleous)

In this podcast I talk to my friend Jeff Siegel a multi million dollar Clickbank internet marketing expert (and a heck of a nice guy!). As a top level marketer and partner in “The diet solution program” selling over 1000 copies of health related information products per day you will enjoy the key points on offer here….

Opportunity Next door

Jeff  lived next door to Isabel (now his co-partner) who attended high level training conducted by Craig Ballantyne. This led to Isabel meeting Vince Delmonte and Mike Geary who are also fitness industry superstars. Knowing this was an advantage not to be ignored Isabel asked Jeff for help putting up a website.  (This is proof that a Mastermind level coaching can pay huge dividends).

Do Sales Videos Work?

Jeff really pushed the envelope testing out Video Sales Pages. Soon a few hundred sales day turned into a few thousand sales a day. Start with an introduction, then establish credibility and follow up with ten minutes of solid content.

How Super Affiliates Conquer The Market With 500 Sales Per day…

They use paid advertising. If you are stuck on the ‘free’ treadmill then it is going to be a slow ride at 1% conversions…  Jeff recommends product owners prove conversions yourself first. JV’s will send spurts of warm traffic, in fact some affiliates can do 500 sales themselves in a single day. TIP: January is the big month for diet solutions!

How important is the product itself?

You need to continually update the product but it is super important to have quality from the start. Jeff is all about integrity.  Make sure you have related up-sells that accelerate the results, save time or effort. Perhaps build a community to encourage additional product consumption. Increase customer service with a call centre. Jeff will have operators verify orders and answer questions whilst offering additional deals.

Does Size Matter?

Currently Jeff has a small company size – 10 people on staff with outsourced remote team members. The structure is 2 senior partners, 2 junior partners.

On Striking JV Deals….

With ClickBank you will need to get JV partners on board. How do small players approach big players for deals? TIP: dont bring up business first! Be sure to attend conferences. Super affiliates big in marketing stuff always have things going on so super affiliates can come and go.

Focus your energy on helping affiliates make money

It takes 75% of your effort to stay up to date and tread water. Jeff has a warning about crazy affiliates who can get you banned from Google. Keep a close eye on them and avoid affiliates who run ‘scam’ angle campaigns.

Conversion Suggestions

It is essential to conduct split testing and tracking. Jeff often creates special pages for affiliates who make a lot of sales and have a good history. These special pages will have headlines to match ads for continuity. Lead people all the way from start to finish – you must not slack off at the finish. Everything is counter intuitive so persistance and risk are important.

What tools can be used for testing?

Jeff recommends Googles Conversion Optimizer . TIP: always go with simple. Get simple working first then go advanced. Start with A:B split testing before trying heat maps.

How do you attract affiliates?

Hire an affiliate manager to recruit super affiliates. The Diet Solution Program is ClickBank’s top selling program in the Health & Fitness space. Jeff knows what he is talking about! Affiliate Site: www.thedietsolutionprogram.com/affiliates

Success Tip From Jeff

Go the extra mile with your own internet marketing campaign….

Ask questions or comment below:

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Jeff Siegel Shares His Clickbank Marketing Secrets

• The Skinny on Contest Marketing
• Internet Marketing Lifestyle
• Advanced Internet Business Podcast
• Why Build An Internet Business?
• Why Asset Control Matters To Internet Marketers

Lets hit the boost button and apply a few leverage tips to optimize your profits. Effective use of financial concepts in your business can really add to your bottom line each year and hopefully this will help you with a couple of ideas.

Cost Cutting Mistakes

The first concept that I really want to address is cost cutting. Most people try and reduce costs instead of increasing profits and this is what keeps people poor. Stop being obsessed with “cost”. They can only ever be reduced by 100%. What you need to be doing is to focus on getting the profit and I’m going to show you some formulas to help you explain this. Lets open our eyes to bigger possibilites…

Total Sales x Margin = Profit

I have to give credit to Jay Abraham because he is the pioneer teacher of this method. Total sales x your margin = profit. So take everything you sell times your margin equals profit so if that’s true let’s just look at some numbers.

$100K x 50% = $50k

If we sell a $100k and our margin is 50%, we make $50k. Our costs are $50k and most people will try and focus in reducing that costs and try and get more of that $100k.

Increase Investment

But what happens if we increase our costs? If we call it an investment and we go and buy some really targeted traffic using everything we’ve learned in a course like Traffic Grab? If we would increase our investment in traffic 10 times, if we would’ve go crazy and spend $500,000 and if we could scale it to a $1,000,000 sales amount then now, we have a $500,000 profit. We spent ten times more but we made ten times more.

Advanced Financial Mindset

Lets apply an advanced mindset to the process. Frankly, a lot of people just don’t have a good financial mindset so your big question should be, ‘How can I invest more into my business that converts so that I can sell more than what I spend?’ and that’s the goal.

The Next Level

Take this up a notch. If you can increase your expense by another factor now you’re generating $3 million in sales and let’s say that you have a margin of 50% because a lot of these things are completely scalable (and I know this because this is about what’s happened to my business). You’ll end up with a $1.5M profit.

Sure your cost is 1.5M and your profit is 1.5M. Now if you remember that first example you’re making $50,000. So what I’ve just shown you is pretty much my business graduation from the beginning to now and I can tell you I’ll keep looking to increase my sales if I could do $10M and it costs me $5M, that’s okay because I’m still going to make $5M profit when it’s all said and done and there’s other side effects too.

Asset Growth

I can tell you that it’s more likely if I’m investing $1.5M a year into websites and domains and teaching my team, then I’m pretty sure I’ve got an amazing asset that could be sold for multiples and at the end of the day, the goal of the business for me is to build up equity that I could sell to somebody else. I want to create a business that has cashflow and is sale-able. 

Three step Action Plan

So that’s a leverage concept worth grasping. Stop playing with ‘push button magic’ and start growing your REAL business. Here are some action steps you can take that are partly inspired by business genius Peter Drucker.

1) Identify what needs to be done that is best for your business
2) Develop an implementation plan (and be responsible to carry it through)
3) Focus on opportunity (investments) rather than problems (costs)

Please Post your comments / questions below:

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Leveraging Your Internet Business

• Internet Marketing Is Changing… A Revealing Interview With Ed Dale
• The ‘Schramko’ button improves email opt-in rate by 25%
• Effective Project Management Tips For Internet Marketers
• John Carlton Copywriting Interview
• How To Optimize Your Conversions Using PPC

Podcasting is pretty cool because we get to create premium MP3 content and distribute it everywhere across the internet. We can fully take advantage of all those portable devices out there and this is taking content that we prepared for other channels and leveraging it.

Authority

Another great feature of Podcasts is they will help you build authority. You’ll become someone who’s been recognized as a premium expert just like when you publish a book.

Equipment

The best way to do this is combine a WordPress website with a podcasting plugin. These are very easy to assemble. You want to use the podcasting plugins such as TSG podcaster or Blubrry. You’ll end up with a podcast category on your blog and your own podcast feed then you can do a lot with that feed. Record MP3 audio using something like Audacity and load that to your blog or Amazon S3. (A high quality Microphone will help sound quality.)

Podbean

On a side note if you don’t want to put up your own website you don’t have to. Podbean is a great place to go along and enter your keywords and create a podbean channel to podcast your own content. My team did that for many of our niche sites.  They went and put good content on podbean and then they read out the articles to create podcasts which is a great way to get extra leverage and point back to your primary site.

iTunes

Now of course for your premium content you really do want to tap into iTunes because it’s so big and so popular. Users can subscribe and continually update content within iTunes and from portable devices. You get more exposure to your audience. So go along to podcast section in iTunes and notice the tab “Making a podcast”. This covers everything.

The last feature in Podcast quick links is ‘How to Submit a Podcast’. In there they have all the Frequently Asked Questions (FAQ) and Technical Specs. The bottom line is you’re just going to need a good logo graphic and you’ll need a description and you’ll need a feed. You know what the feed is so I suggest that you create a stunning design because a stunning design will catch the eye and that’s important when you look at the iTunes podcast search results.

Design is a Key Driver

People are going to look at an icon that looks interesting so come up with a really good name and design. When you are conducting your podcast make sure that you ask your readers for a rating. The more ratings you get the more visits you get, the more it seems to favor the iTunes search results.

Pay attention to what episodes are more popular because the more popular episodes are your listeners telling you what content they’re most interested in. The goal of course is to be listed in the new and newsworthy section because you’ll pick up a whole bunch of new listeners. That’s the whole idea of this traffic channel; you’re going to expose yourself to more potential targets.

Build a List

Another thing that I recommend you do to leverage your podcast is collect names. And one way to do that is to offer a PDF document of some kind. Perhaps turn that audio content into text and put it in a transcription and give it to your subscribers only perhaps. (I use it here as a blog post instead). That way people have a reason to join your list, they get to be a subscriber and you send out each week a transcription of your episode so now your listeners got the MP3 version and they have a PDF document that goes to the desktop which can have links off to other sites of yours which is an important traffic technique.

Engage

The goal with a podcast is to engage your audience and for that reason you should have multiple media points for your podcast. I suggest you have a Facebook page, a Youtube channel and make sure you broadcast that RSS feed as many places as you can so that other people can hook in to your feed like FriendFeed for example.

Ask for Comments

Remember to ask for comments because you want user generated content just like a regular blog. Every time someone comments on your Facebook page then it goes in front of their Facebook friends as well. Every time someone comments on your blog it’s putting keyword rich SEO data out there in the market and every time someone comments on your Youtube channel then it syndicates your Youtube channel further. You will have an audience fast.

Syndicate

Also remember to tweet your content and when you tweet don’t just put the podcast headline, put the result that someone might get if they listen to your podcast. Anyone who’s interested would probably click on the link, go and listen to the podcast, hopefully join the list and then start commenting and be engaged.

Cross Promote

Now that you’ve got your email list and your audience, your Youtube channel and Your Facebook, you can cross promote your other products and affiliated offers for profit.

I will be adding many more podcast episodes to Internet Marketing Speed so please:
Join my iTunes channel

(And leave a review)

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Podcasting For Authority and Traffic

• Podcast Like a Professional – Tips from Dan Lyons
• Kevin Rogers Copywriting Lessons
• How to Go from Zero to 90 MPH in Web Marketing AUTHORITY even if you’re just starting out…
• Rapid List Profit Formula – Chris Rempel Review
• My highest converting email EVER!

Our podcast guest is Daniel Dobos a memory expert who runs  Mental Blank VCE. Dan is an education memory expert specializing in advanced learning strategies. Students using his techniques experience better results. I ask Daniel how can people get the best results from a product since people tend to start at the start of a product and start from the beginning  and follow through the program in a linear fashion.

Before you consume (or create) your next Internet Marketing info product you should be aware of how you learn. Many people ask for ‘Step-by-step’ training without knowing the facts. When I was putting together my latest product ‘TrafficGrab’ I thought I would help students optimize the learning outcomes of the training. This interview was the next logical step.

Here is the typical linear viewing activity as displayed in Analytics

“People need to know what outcomes they want when they approach it”

If they do not know in advance they will most likely find it hard to learn anything useful. The best method is to dive into the parts that solve the biggest problem. After listening to Dan Dobos Ideally your video viewing will be non linear, you will get more consumption and faster solutions. People are going to have different problems and they may not reach the gems waiting for them if they start at the beginning.

The best way to consume

Upfront gain an understanding of the total product. As product creators we should encourage people to find the right part of the products. Customers may only consume a small part of a product and it is our job as the content creator to make products easy to consume. Break your product into small chunks and let people dive in to the part that can help them the most.

How to Create Better Information Products

Create a welcome video to help people see the whole program and TELL them to jump to the videos that will be most useful for them. Daniel highlighted that we probably have different types of customer need to use the product differently and we can tell them how to consume the product best. Putting a table of contents is the best way to help people mocha through transcription PDF. Another technique is to categorize your videos into smaller groups that relate to the same topic.

Daniel mentioned that in TrafficGrab I could split my videos into paid / free and borrowed traffic. Bottom line – make it easy for people to get the maximum amount of value that is there with the minimum amount of effort. Tip: Using a multiplayer video display makes this very easy.

Accelerated learning

Enounce is software that allows you to speed up videos and can help retention of information fast. Dan recommends it highly. Please comment or ask questions below

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Step-By-Step Training May Not Be The Best Way To Learn Says Memory Expert

• Traffic Grab Review
• FastWebFormula Review
• Internet Marketing Secrets
• Create Products If You Really Want To Become A Super Affiliate
• Frank Kern and Trey Smith Infomillions Review

Over the last three months I have been collating and recording a serious training product about getting targeted website traffic called “TrafficGrab“. I went through the last five years worth of traffic strategies I have tested. Next I mapped out and sytstemized the process my own team use. What was left was the trafficGrab system. Just the information you need and nothing else.

The first training modules are free and they cover:

• How to research the right buying phrases
• The best content to prepare to attract buyers
• What site structure to use to harness conversions

The other (paid) modules cover:

• Traffic – and LOTS of it
• Conversions – so you make profit
• Leverage – make event more profit!

What you can expect

There are 24 traffic Steps, a huge Mindmap and at least 9 hours of high quailty video in this full course. (Some people think I am a little crazy making all of this available for just a one time investment of only $79.95).

Start viewing the first modules from the course for FREE

Highlights from the course include:

• How to get targeted traffic from scratch.
• How to build a list of qualified buyers.
• How to scale campaigns once you get conversions.

The big traffic channels are covered:

• Facebook Traffic (Paid and Free)
• Youtube Traffic (Video domination)
• Google Traffic (Getting top SEO positions)
• Affiliate Traffic
• PPC Traffic (Pay-per-click)
• RSS Traffic
• Article Traffic
• Web 2.0 Traffic
• Email List Traffic
• and way more….

Case Studies revealed

In this training I am showing a few case studies where I generated truly excellent sales results. You can see the EXACT campaigns and how I did it. It is not often you see real results laid bare like this. I am taking a big risk educating my competition.  The system I have developed can be replicated. My students have been able to get similar results so perhaps you can get some value from this too.

TrafficGrab System reveals…

If you ever wanted to see how to generate 300,000 views per month on Facebook, or have more than one million dollars flow through your shopping cart each year, this is the place to see it. I’ve done it.

The introduction video is waiting for you here

(please make a comment if you like the videos!)

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Traffic Grab Review

• Step-By-Step Training May Not Be The Best Way To Learn Says Memory Expert
• FastWebFormula Review
• Advanced Internet Business Podcast
• All about Apps
• Building Relationships With Your Customers (with Alexi Neocleous)

Today we talk to Jennifer Sheahan  – aka PPCmom, Social Groove and FbAdsLab.com.  These days Jen is a Facebook paid marketing expert. Jen and her husband decided that a corporate career was not the best way forward for a family so she taught herself affiliate marketing.

Paid traffic is awesome

Paid traffic was something she got really good at after creating her first information product (an ebook).  Driving more traffic turned into a PPC obsession where she taught herself how to leverage an income from building up the size of the campaign from very small starting budget.

Facebook domination time!

After some hardcore CPA (Cost per action) advertising Jenn settled recently on mastering Facebook since so many people are going on there and it makes perfect sense to specialize on that platform in the mid term.

Maximizing paid advertising spend on Facebook

Facebook has highly targeted advertising opportunities since it draws in around 500,000 million users at any one time. These Facebook users are sharing extremely personalized information making it easy make sales.

Research  your product

Make sure you have a product / offer that you can sell. Some products can not be promoted however Jen recommends you start with offers / products that you love such as cameras or video coupons etc… Find products at Amazon, Commission Junction and direct affiliate products.

Direct linking is alive and well on Facebook

Set up a direct link to the merchant to test it and then when you meet advertising costs then you can build out a site on the topic. You can also build a fan page for affiliate products in passion markets.

Getting started advertising on Facebook

Now set up a simple Facebook ad to promote it. Low campaign budget is recommended $10 – 20 per day and a low cost per click. Put the click budget way lower than what Facebook recommend (ignore the warning that the bid is too low). If you do not get any clicks then bump up the clicks to the next bracket.

CPC versus CPM?

Initially CPC (cost per click) is better to test the campaign and then roll out to CPM (cost per thousand impressions) as you know your metrics.

High CTR

The goal is to get at least  .30 CTR (click through rate).  Whilst the average  CTR is .03 Jen thinks a high CTR will lead to success for distribution.  Use images every time. Eye contact is important.

Use pictures

Get a picture of a happy smiling women (from the waist up) who is looking you in the eye. If that happy smiling is doing something that relates to the product that can be great for CTR.  Amateur photos showing the thing that you are selling work really well.

Add text to images

Get photoshop, Gimp or snagit to add text to the photo. You can put text in images to extend the headline. This really helps when you advertise a fan page. Use a matching font to the headline to give it the appearance of being  a longer headline.

Drive Traffic internally a fan Page or externally?

If you have a custom fan page you can send them there. If the fan page is bland or auto-posted then you should send traffic offsite. Engage people or lose them. If you are going to send them to a website you can squeeze emails and you can also do that on Facebook now.

Targeting

Google and Facebook are very different. Before you create your ad you should have a great list of all you competitors and targeted people who your customer will be following. Pay particular attention to the demographics of your market. Ads should target your ideal client is massive detail according to country, state, gender, marital status, school, suburb, fans and job. The insights section of your fan page will tell you who is visiting.

Ninja Targeting Secret

You can bid on competitors names as an interest (if they are there) in the like section and it will show when people visit there. This is seriously like a stalker ad with social proof mice in. Under Jens guidance I tested this for my latest SilverCircle mastermind round and my ad followed people who were interested in me for about 35,000 impressions.

Managing other peoples accounts

Jen  manages other peoples accounts because it is much easier for them than setting up Facebook aid advertising from scratch. Putting through many thousands of dollar a day takes a risk tolerance and watchful eye.  Some clients use a paid service on a start stop basis so that the market can ramp up promotions.

Pausing Ads versus stopping them

Facebook is a fully manually approved ‘self serve’ pay per click engine. You will get different results for the same ad. The ad inventory draws from different ‘buckets’ and this means that you may get good or bad impressions. You have to test it.

Conversion tracking

If the only traffic is Facebook – you can easily see the results you are getting from Facebook. It is ideal to use a service like Tracking 202 to see which group of people are buying from you. Invest the time to setup a proper tracking campaign and you will get the results.

Time of day tips

The vast majority of traffic for most campaigns is prior to lunch. It seems not every worker is working! Get your campaigns running early in the day for the best results. Remember to test.

Discover  more Facebook paid advertising  tips from Jennifer at  FbAdsLab.com

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Internet Marketing Tips For Facebook Profit (Part Two)

• Why Asset Control Matters To Internet Marketers
• Facebook Advertising Secrets With Jen Sheahan
• Is the iPhone the greatest tool EVER for Internet Marketers?
• The 7 Most Common Affiliate Marketing Questions (And Answers) FREE MP3
• Underground Internet Marketing Changes – James Schramko

Robert Grant and Ian Chapman are the dynamic duo who produce great content relating to Facebook. To become the experts they have had to spend hours delving into the ‘ins and outs’ of Facebook. With the new attention put onto social media by mainstream press awareness is at an all time high. Now most media outlets, cinemas and newspapers are fully talking about Facebook. Robert and Ian also consult to high end clients.

The massive changes
Facebook is integrating with Paypal and the Visa network. Now people will be able to do business ON Facebook. this is a huge change because people will no longer need to leave Facebook to do business.

Facebook Places
Facebook Places taking on the ‘Foursquare’ style of locational marketing places local business into the picture. Businesses can now interact with clients and users by using a reward system. Shops and restaurants are exploding with new opportunity and this changes the game for ever.

One Billion LIKE buttons.…
The consequence of this mass roll out of LIKE buttons have caused Facebook to now refer more traffic than Google. Now we refer people to new websites via friends and fan pages rather than just search engines. This is the biggest driver affecting buyer behavior more so than any time before. This is the exact same phenomena that the Link Liberation team were saying changes the traditional SEO game for ever.

Referrals
Having a referral base with endorsed qualified traffic makes this a very interesting time to be using Facebook. Smart web masters can also use the Facebook connect feature to bring Facebook into your site. You can (depending on the Facebook pricey settings) now laser target specific demographics and run highly targeted marketing campaigns.

People will find out
At the click of a button people can share content fast driving endorsed traffic. Google must be wondering what to do about this. The other shift now is from one way marketing to integrated marketing. Modern marketers must integrate marketing channels to create a fan base. Fan pages, email marketing, viral friend referral and peer group influence used together mean you will have a super engaged audience.  When we see crowds moving into a product or service area then we see a whole crowd becoming a larger crowd fast. The social movement creates a ripple effect. This is the same as when the cool kids at school create a new trend.

Offsite Integration with facebook
150,000,000 people per month are integrating with off site Facebook integration. When people on your site integrate with a plugin that connects to Facebook you will see faces and that implies social proof. Everyone sees the comments and they are almost always logged into Facebook so it is easy to place comments. When the faces belong to friends – then it is the best scenario possible. Visitors will find it hard to forget about you.

Is it dangerous to include the connect function because of leakage?
Sometimes you might not want to include a like or connect feature if you have a specific conversion path. If you have a blog then you can put a widget on the sidebar. These can also be used on an exit pop. This is a GOOD place to put it. I am adding one to my email subscription confirm page. Be strategic and think about the goal of the page.

Can we be too dependent on Facebook?
Some people build their entire business on the Facebook platform. Given FB’s consistent appetite for change users should be careful. Make sure you know the rules, Drive the traffic into your list and get into the Facebook game as much as you can while it is hot. Once you have a client list you have an asset. Facebook do make changes at times that are difficult to debate. Take the precautions such as having a dual admin for your account. That way if one person gets banned you can still manage the fan page. Participate but know the rules!

More Facebook Marketing Tips
With 5.4 Billion subscribed to fan pages you need to have one. Here are some ideas about what you can do on them:

• Give people a reason to belong to your page.
• Give them something as an incentive to be a member.
• Get a custom landing tab that offers great content.
• Give away something really really cool for your community of raving fans.
• Solve problems and share other peoples cool content like embedding Youtube videos and  royalty free images.
• Spend a few weeks sharing great content and then ask them to help share the word.
• Every now and then you can make an offer.
• Events like teleseminars, webinars and information sessions can really enhance the money making side of the relationships.

Before you get started
Know the rules and the mindset for Facebook marketing. People are not there initially to buy something. You need to add value first then build relationships and offer solutions. Build a landing tab and offer them an incentive. Massive numbers are not the goal. A small focused group of raving fans are a way better and will help you grow your business faster. Keep it targeted and let like attract like.

Hot profit Tip
Locate a bestselling product and target those fans. This targeting is based around buying behavior. You are laser targeting people who have proven that they are already a buyer. This tip alone should turn your Facebook efforts into a profitable campaign… Books are a great starting point. Be sure to hit the LIKE button below

Check out Crowd Conversion for more Social Media strategies

Here is my bonus

- “FastWebFormula 2 DVD’s“ (Value $495) My 3 day workhop recordings explaining the things you really need to know about building a leveraged online business PLUS  60 days access to SuperFastResults (valid for NEW members only) valued at $194

To get your Facebook education started:

Click On this Link to Buy Crowd Conversion

Post your receipt and full mailing address here with a note requesting I send you ‘FastWebFormula 2   (12 DVD set)

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Internet Marketing Tips For Facebook Profit (Part One)

• Internet Marketing Tips For Facebook Profit (Part Two)
• Stunning Traffic Facts – A Revealing Interview with Paul Smithson
• Advanced Internet Business Podcast
• All about Apps
• Building Relationships With Your Customers (with Alexi Neocleous)

Paul Smithson is the founder and CEO of intellimon (Creator of XSitePro). He created the website building software I used to get started online. Intellimon have moved more into the education side to help marketers get better at marketing.

Marketers need more than tools. (I have been teaching people this with It’s not about the website ). There is a lot of information and people get overloaded. In order to locate the key areas of frustration Paul surveyed the market. We discuss the main findings here.

Focus is essential
Paul Smithson says people tend to jump from one thing to another and they should FOCUS more on the things that matter. This makes perfect sense.

Doing the right things
There is a real need for good solid well thought out training. The first course Intellimon published was the Complete guide to building websites. The next problem they tackled was the issue of Traffic.

Traffic is essential for websites
When preparing their latest traffic product they researched the market extensively with a 4000 response survey.  After analysis the results showed some very interesting trends.

People are doing a LOT themselves
SEO, PPC, Advertising designs and other manual tasks are mostly being done by people in-house. Budgetary constraints are the main cause. Paul argues that doing these things first can give you the context needed to outsource effectively. There is a natural progression from DIY to outsourcing for most new marketers. Do it as fast as you can!

Lack of Success breeds lack of success
More marketers are struggling than succeeding. Most people on the recent survey Paul conducted (almost half) make less than $10,000 per your from the online business. The low income means they cannot invest in the outsourcing to get the profits. The missing component of decent traffic is critical in breaking this cycle.

Highly educated but not making money
Many people who are doing Internet Marketing are not really getting the results they could even though on average they are very smart.  Most are probably successful in ‘offline’ business or a job but the skill of traffic eludes most. An education outside of Internet Marketing is no guarantee of success online. You need specific online training.

Hardly anyone has an affiliate program
Less than 15% of people who completed the survey have an affiliate program in place. Affiliate marketing is like a commission only program that turbo charges most online businesses. I use Nanacast to manage my affiliate program and they send my sites tens of thousands of visits each month.

Leveraged traffic strategies are very rare
Less than 7% of marketers are using teleseminars or webinars. Considering how effective online events are (both live and automated) there is a huge jump in profitability available for most online businesses. Start using these as soon as you can to build lists.

Mixed results for social media
A lot of people who use them have no clue whether these techniques are effective or not. Not all business are suited to social media however being able to manage the social media channels effectively can be a really big tipping point for others.

Email traffic is more measurable
List marketing is one of the most effective and measurable marketing devices. You can track open rates, click rates, conversions and daily opt-ins. This should be a foundation to any online business because it is an asset that continues to work well. A solid responsive database is the surest way to generate profit when used correctly.

Ideal Training solution

Rather than just watching other marketers or trying things out yourself blind, you can now get straight to the point with the new training Paul Smithson and team have put together.

The Complete Guide To Traffic
The way this product is put together makes sense for most marketers. For new marketers it is the fastest and easiest way to cruise through everything you SHOULD know about internet marketing traffic. It takes you from ZERO knowledge to well versed in a structured and up-to-date modular format.

Modern delivery system
The high level training system platform reminds you where you are up to. When you log in it prompts and leads you to the part you were up to last time. The modules are chunked into topic related areas for ease of reference.

Modules include
- Video with person on screen
- Screen cast demonstrations
- Quizzes for reinforcement
- Tutorials with diagrams

The course structure of 30 Modules
- Introduction
- Foundation concepts
- Research
- Link Building
- Web 2.0 Properties
- Article Marketing
- Directory Submissions
- Social Bookmarketing
- RSS Syndication
- Press Releases
- Video Marketing
- Photos and Images
- Audio Marketing
- Webinars & Teleseminars
- Software Submissions
- Participation
- Guest Posts
- Viral Marketing
- Word of Mouth
- Social Media
- Pay-Per-Click
- Positional Advertising
- Affiliate Programs
- CPA Offers
- Repeat Traffic
- Email Marketing
- Other Schemes and Tactics
- Black Hat Techniques (What they are not how to do them)
- Testing
- Round Up

Core Traffic Training outcomes
- Get the fundamentals so that it all makes sense
- Detailed walkthrough so you know how to do it
- Build long term traffic funnels so that you profit for longer
- Online learning resource where you can revisit often
- Develop an action plan for planned success in traffic
- 365 Day support for technical questions
- 365 Day Guarantee

Suits intermediate and advanced marketers
Use this training to fill in any gaps you have by diving straight into the areas you are weakest on OR simply send it to your team to implement. I have an outsource team and I will be using it to refresh them in concepts to apply to our portfolio of websites.  I will be watching the whole course as a reminder of all the traffic techniques. When my portfolio of web related businesses get more traffic my profit goes up.

UPDATE 2011

Since this interview we have released our own (and significantly better) traffic course called TrafficGrab. Traffic Grab is lower priced and more concentrated in content.

See TrafficGrab

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Stunning Traffic Facts – A Revealing Interview with Paul Smithson

• Dan Thies Explodes Internet Marketing SEO Myths In This Search Engine Optimization Interview
• How To Increase Conversions For Your Info Products
• Free X Header Generator Software From Makers Of XSitePro 2
• Bum Marketing Stupid?
• Article Marketing Automation Review Video

Imagine discovering a new method of selling Internet Marketing to local businesses where you don’t have to ‘sell’ face to face or even over the phone. When I watched the video Kevin Mckillop made I knew it was something special. Two years ago this technique generated me some very handy six figure deals and the technique works better than ever now. I even blog posted about it on this very blog! Somebody was paying attention.

“higher than 60% conversions…”

Kevin Mckillop is a reserved ‘below the radar’ marketer from Canada who is absolutely crushing it in the local business market. Using his stealthy video marketing methods he is achieving higher than 60% conversions at high price points. I discovered what Kevin was doing because we are in a strategy mastermind together.

Clients LOVE this unobtrusive sales method

One client loved Kevins video so much they immediately sacked their current web agent and hired Kevin for $20,000. Listen to the call to discover how the client was thrilled at being approached. Kevin was the hero who came to rescue them from the jaws of failure.

ZERO competition

Very rarely do we get a genuine opportunity to attack a market that is HOT yet has almost no competition. Using Kevins Local Video Methods you can step in front of all other contenders and DOMINATE. The big agencies are asleep on this and right now is the best time to take advantage of this. Local business marketing is THE place to be as all businesses adjust to the ‘web’ and it becomes a ’100% required’ non negotiable  marketing medium.

How To Use Video In Local Business Marketing

The approach is simple:

1. locate a good prospective business
2. make a personalized ‘seo’ marketing critique
3. send it to them
4. wait until they call you  (happens more than 60% of the time)
5. complete an agreement
6. bank the cheque
7. perform the work (HINT: outsource this)
8. repeat with next client

How Technical is This?

Can you really do this? Absolutely says Kevin. Nobody needs to struggle again since he has documented all the software you need, the scripts, the approach, the system and the instructional step-by-step videos.  The method requires a Mac or PC and some extra software for screen recording. You can do this at home without any fancy pants gear.

Table Of Contents

How to get Started?

Visit Kevins site using my link just below.  If you like what you see as much as I did (seriously for the price versus income potential it is a no brainer) invest in this value laden information package:

-> MY LINK

Coaching & Templates Bonus Included

Inside the membership area is a special bonus 14 day trial for *SuperFastResults coaching membership (massive value) where Kevin and I are waiting to help you with your Internet Marketing. The forum contains my now famous ‘six figure’ proposal template and two full webinars on the topic of local business marketing. Kyle Tully and I present ‘FAST CASH’ and also “Local Business Formula”. With this support you will be able to put together the deals that will make this year very different from last year.

Watch The Video Method Here

(*14 day trial does not apply to current members of SFR)

Got questions about this technique? – Post them below:

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Get $5000 Local Business Clients Without Cold Calling! (Conversion Method Exposed)…

• Formula Five by Paul Lemberg Takes Video To The Next Level
• Advanced Internet Business Podcast
• All about Apps
• Building Relationships With Your Customers (with Alexi Neocleous)
• Success Mindset Strategies with Ed Okeefe

It seems whenever I go to a BBQ or a friends place I get into a conversation about Internet Marketing. It makes sense since friends know I quit working for a boss a few years ago and I now live at the beach. They want to know how.

my backyard

This is what I usually tell them to get started…
In my conversations I usually end up giving them the short version of Fast Web Formula (my own formula for building a 7 figure business from scratch). This is the back of the beer coaster outline:

Step 1 – Mindshift
Prepare to bend your mind and move beyond the standard thinking that so many people suffer. Amazing things can be done online only if you accept that there are different rules (especially when it comes to leverage). Many office workers are conditioned into 9-5 thinking. You HAVE to break out of that mindset to make it online.

Step 2 – Plan
Have a strategy. Most people approach internet marketing with a product in mind and then try and figure out how to sell it. Wait, there is a better way! Often nobody is interested. I prefer to start with the audience in mind. The starving crowd we often hear about in marketing speak. Usually I suggest the basic strategy of being an affiliate (I liken this to being a commission only sales person). As an affiliate we still build a list and create an authority blog where we will eventually sell our own products as well.

Step 3 – Research
Time to do some keyword research. The easiest way to do this is use Market Samurai. If not, the Google keyword tool will suffice. We look for search terms that have some traffic, advertiser competition and less than say 60,000 results in ‘quotes’ in the search listing. In this example I ended up finding the key phrase: ‘How to start an internet business‘ from my seed search.

This should be a buying phrase with commercial intent. Words like ‘how to’ or ‘buy’ are always useful! Next we type that into Google and pull the keyword lists from the top few ranked sites using the alexa ‘search analytics’ data. We will use these phrases in our content and as tags for blog posts and videos to help Google understand what our site is all about.

Step 4 – Money Link
Now we join a program where we can sell an offer relating to the keyword. We search for our keyword + affiliate. Often we will find a clickbank product or a CPA (cost per action) offer from somewhere like Neverblue. There are also some cool offers at CJ.com. Once we have signed up for an offer we now read the sales page and get into the mind of the buyer. Note if you already have a site that makes money you can use this technique to get yourself more traffic and links by pointing the campaign to your own site.

Step 5 – Content
Now we create or buy some content to use as a lead magnet. Ideally this can be a video (you can transcribe it later into a PDF report, MP3 podcast and blog post). This means we can use a youtube strategy of posting video content with a view to attracting clicks to a URL (web site address) displayed as a watermark in the video and in the description link next to the video. If we have no content we can rent or buy a youtube video by contacting the owner of an already existing video. If you are creating a video it can be a slideshow made with powerpoint. You can film yourself with a digital camera set to movie mode. Alternatively use screenflow or camtasia software just to make a screen video of you talking on the sales offer page whilst scrolling. See an example here.

Step 6 – Traffic
Time to get some traffic. We post our video and place links in the description to either the offer directly or your own blog. For affiliate links I suggest you use a re-directed domain. Buy a domain from namecheap and then re-direct it to the affiliate link using the built in free feature.

Later when you scale up you should host the re-directed domain on your own server so you can track traffic.

Here is the 301 re-direct index.php code I use:

(Click to enlarge picture)

If you are building a blog then get a nice keyword domain or brandable domain and build a wordpress blog on it using the C Panel wizard called Fantastico. There are a number of free tutorials on youtube for building a wordpress blog. Make sure you use the right SEO permalink structure of /%category%/%postname%/ and use six tags per post with keywords (that you got from Alexa).

Step 7 – Conversions
Now we need to get that click to the offer and also build our list. It will increase conversions if we offer a bonus with purchase. If we do that we can also collect an email address for each buyer. The blog should have a name capture with a useful free report or similar. Use aweber or similar to get the names and send out bonuses. Once you have some clients (even ten) send them to a survey from Survey Monkey and ask them what else they buy / would like to buy and make it for them! The goal of course is to build a huge qualified list so that you can make money any time you need it just by sending out targeted valuable offers.

More tips
Once you have this process in play you will be ready to get “its not about the website“. Be sure to get some links to your content using bookmarking, linkvana and other methods such as podcast directories and article distribution. If you need any help with any aspect of this process or you just want to learn a bunch more profit models then you may want to access SuperFastResults.com where I answer your questions personally.

Note: I have used affiliate links in this posts.
This is an example of how you can create useful content that also pays. You can do the same thing on your site.

Please post your comments below:

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How To Start An Internet Business

• Another Major Reason Why Most Internet Marketers Fail (and What You Can Do To Fix It)
• Building Relationships With Your Customers (with Alexi Neocleous)
• Download My Fast Web Formula Internet Training for FREE
• How To Start An Internet Business – Part 2
• How To Improve Your Online Business Even If you Think There Is Little Hope!

This is the second time I have interviewed John Carlton and I am really pleased with the information John generously revealed. We covered off the topic of long versus short and video versus text once and for all!

John Carlton Interview Summary notes:

Q: Is John the greatest living copywriter?
John refuses to be called the world’s greatest living copywriter. He would rather that he was referred to as the most ripped off and respected writer online. John also thinks that the highest form of praise is to see people mimicking his work, and following him and really keeping an eye out for everything he does.

Q: What is your most ripped off ad?
The one legged golfer ad was one of the most famous things he’s written. It’s been recycled and reused countless times since he first wrote it about fifteen years ago. It became a very powerful example of how to do a ‘hook’. He spent more than a decade perfecting his craft and has now spent another decade teaching people what he learned. John feels most rewarded when he sees people come up with good ideas as a result of his teaching.

Its all about Bullets!
One of the greatest learnings I have learnt from John is how important it is to write punchy bullets. Listen in as he drops a HUGE hint about the way he writes copy!

John hops on the ‘Hot Seat’
On my last post I asked ‘What’s the biggest question you would like to ask John Carlton?’ and got hundreds of replies. My plan was to run through many of these questions and have John answer with the first thing that comes to mind. (In the call you will see how hard this is!!!)

Q: What’s more important, injecting character, storytelling, or learning the ways of the NLP ninja?
John says storytelling and personality are way up the list of important things and go together because it’s hard to have a good personality without telling stories. Although NLP can be powerful, he thinks that personality and storytelling are your first choice weapons and NLP is way down the list.

Q: What are your thoughts on long sales letters versus videos?
Videos are sales letters in a different form. If you asked the question, ‘how long will it take me to get my point across?’ If you can deliver the hook, make them listen to you and get them to give you their money, whether it’s a long or short letter or a long or short video, it doesn’t matter as long as you accomplish your goal which is to make that sale.

The proven winner?
What’s been proven to be most effective now is a combination of a video and written text at the bottom. The reason this strategy is so effective is because you engage your customers in a multi-sensory level.

The goal is…..
Bottom line is whether you use videos or sales letters, you have to be able to make your audience in an ‘active state’ and moved enough for you to make the sale.

Use videos correctly
Videos can be vital only if we use it in the best way possible. This means delivering the right kind of sales letter in conjunction with the other basic sales process that always includes text in some way.

Start out with text?
You’re always going to start out with text, on emails for example, it’s always faster and easier to send a text email with a URL for people to go to instead of them waiting for your video or audio to load before they can understand your message and we’re almost certain that very few will stay waiting long enough.

Q: What tips do you have when it comes to writing squeeze pages?
Every step of the way in a sales process and in any kind of human interaction where you are trying to influence the behavior, so try to cut your sales process into little chunks of progressive pitches that get people’s attraction incrementally.

Move in small steps
Where your heading sells the sub heading, your sub heading sells the video, the first few seconds of the video sells the next few seconds of it and so on. On squeeze pages, the goal is not to sell a product or make them like you, it’s to get them to say ‘ok, let’s see what you’ve got’ and give you their name and email address, plain and simple.

Avoid this rookie mistake!
You’re not supposed to make your squeeze page a mini sales letter because what it’s for is not to sell a product yet, it’s to sell the idea that they should move forward and listen to you further.

Q: What time management system have you created to meet deadlines?
A deadline forces you to finish something. Without deadlines, nothing is ever finished and you are in the mercy of an ambiguous and vague finish line that does not exist. There are novelists who put their books out after a decade. On the other hand, there are very prolific, really good writers who put books out every year because they set deadlines for themselves.

Sleep your way to deadlines…
John has a Freelance Copywriting Course an there’s a part in it where he talks about setting deadlines. John will often do all the research, make an outline in bullets and then go take a nap and tell himself that when he wakes up he will have a headline and that works for him. This process has been used by successful writers.

Q: What makes a top copywriter? How can you tell if a person is a top copywriter and not a average one?
It’s almost impossible to tell if a copywriter is good unless you know the process yourself. You may hire someone to write for you and if you do and you do not know anything about it, you wouldn’t know why it fails or sells.

You MUST learn to write sales copy
The lesson here is everyone must learn how to write their own sales copy. The biggest most successful guys write their own stuff, they may hire other writers to do smaller things like social media but when it’s something very important, they write it themselves.

It is not all about technology
John says you can have all the technology in the world, the best product but if you don’t have a good sales copy, nothing will move. Are you willing to entrust that to some stranger?

Starting from scratch
Looking at it the other way around, you can lose all the technology, all your money but if you know how to sell, you can become successful again. The ability to sell is a skill that can never be taken away from you.

Q: Is there a next big trend in copywriting?
Copywriting hasn’t changed since people knew how to write. People have been selling since the beginning of time. Copywriting is salesmanship in writing. As long as there’s selling to be done, there will always by copywriting and there’s no next best thing, it always has and always will be like that.

Scared of selling?
People are often afraid of selling. If they only thought of it as ‘providing a service’ they’d learn to really develop the skill and see the world in a different light. If you’re in business and you have a problem with selling, you shouldn’t be in business. Salesmen lead better lives because of the rewards that go with being aware that you are trying to improve other people’s lives by giving them the solution and a better choice.

Q: What is the single biggest mistake that you see people make when they’re writing a copy?
Not understanding what’s going on in the head of the prospect. Most businessmen when they sell ‘talk at their customers’ when what they should be doing is using influence and persuasion. Instead of trying to force someone into agreeing with you, join the conversation and make them realize ‘on their own’ that they need you or what you’re selling.

Sprung!!!!
At this point I had a realization and defined John Carlton’s way of answering the questions. He does not just give the answers, he gives metaphors and examples to really make it sink in and understood and ingrained in the listeners mind. Throw in a bunch of ‘reasons why’ and you have a long yet detailed answer that is much like a sales message! (The point I’m trying to get across is that he does this without thinking!)

John Agreed!
John’s answer to me was that I was absolutely right, and that this is all part of persuasion.

Q: What is the Simple Writing System Express Course, and what do you advise your clients that they can craft their USPs and powerfully differentiate their offers in the minds of their audience?
Lesson number one is the ‘bar conversation’ which is the quickest way to get into the head of your prospect and understand what’s going on in his head rather than focusing on what goes on in yours.

Lesson two is about describing who you are and answer the ‘why you and not someone else’ question and very briefly explain to someone the essence of who you are and what you’ve got and why it’s the best and why.

Become the ‘go to guy’
USP is the ability to position yourself uniquely in your market in order to sell. It can be positioning yourself to be the cheapest, the best, the most interesting, the guy who tells the best stories or the ‘go to’ guy. Now if someone else positions themselves the same way, keep changing your claims until you are the absolute unique. However, keep in mind that being unique does not equal closing the deal.

Q: Have you got any particularly powerful ‘take action’ phrases that cause people to take action?

There’s no magic word but what you need is to know the language that makes people act. What’s worked is as simple as addressing the opportunity and highlighting it. Experience tells us that we may come across life changing opportunities maybe two or three times only in our lifetime and they do not announce themselves with thunder and lightning. Quite often, if you’re not conditioning yourself to be ready for that big opportunity, it just passes you by.

You are allowed to have goals?
John Carlton himself was not that atuned and ready for opportunities until he read the book Think and Grow Rich by Napoleon Hill. He then learned to set goals for himself and dream and make a plan and actually be allowed to go get it. Having read that book was the biggest opportunity for him because it taught him to really take action in the direction of his goals.

Emphasize your opportunity
Knowing how life changing one opportunity can be, we must make an effort to really emphasize it. However, a lot of people in the world do not fully understand the power of being sensitive to opportunities so they can grab it. The challenge there is being able to speak in that language that is emotionally meaningful to your prospects for them to see the true, once in a lifetime opportunity that you are presenting. The success of this also depends on the type of market that you’re targeting so you have to be able to match their thoughts and catch their attention.

Q: How would John sell Simple Writing System in print
The phrase then, for Simple Writing System would be, ‘what more are you waiting for? You have all the proof you need, there are respected people telling you that this is what they used and recommend.’ Another thing is, people are afraid of change, there should be a warning that says ‘your life will change when you use this because what this is will do is give you enough to be successful’.

My results so far
Finally we talked about how John has been telling me to put more thoughts into my emails and as I started to practice that, I have seen huge improvements on click-through and open rates on the emails I sends out. Doing something you will always do better than doing nothing.

Simple Writing System
John talks about how the Simple Writing System also gives you an opportunity to receive help from a community of those who have tested it and have been successful because of it.

Get Training from John

P.S – Be sure to check my Simple Writing System BONUS HERE

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John Carlton Internet Marketing Interview (Number 2)

• How To Start An Internet Business – Part 2
• What Would You Ask John Carlton?
• John Carlton said NO to this…
• How to Go from Zero to 90 MPH in Web Marketing AUTHORITY even if you’re just starting out…
• Kevin Rogers Copywriting Lessons

When you start out online it is easy to get sucked into the ‘noise’. Every week there is a huge ‘must have’ info product and your inbox is overflowing like crazy. I thought you would really appreciate this podcast and free report compiled by three very different internet marketers. Dean Hunt, Peter Parks and myself!

Biggest Mistakes

Dean Hunt suggests you should avoid being a perfectionist. I recommend outsourcing as the cure for ‘doing everything yourself’, and Peter says ‘get a mentor. In the report we develop these further.

Best Advice?

Dean says you mus

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Free Report + Podcast Reveals Internet Marketing Experts Biggest Mistakes, Best Advice and Action Tips

• How to Go from Zero to 90 MPH in Web Marketing AUTHORITY even if you’re just starting out…
• Quick Time Management Tips For Internet Marketers
• FastWebFormula Review
• Blind Internet Marketer Reveals Winning Mindset Secrets
• Is the iPhone the greatest tool EVER for Internet Marketers?

Fellow Australian Marketer Kyle Tully is back for another interview. Kyle and I have been discussing internet marketing for a few years because we share the same views on most topics. This time we talk about offline business consulting and who is qualified to do this model. Both of us have been pursuing this lucrative internet marketing business model for several years.

Early start
Kyle got into marketing at an early age. He came through the traditional Dan Kennedy style of direct response marketing. This is the same sort of material I would recommend all serious marketers get access to. I own every one of Dan Kennedy’s NO B.S books.

Do offline business internet marketers need to be technical?
We discuss technical versus marketing skills. Putting together a business is going to involve some basic technical learning. If you can learn these things even a little you can put your self into a position where you can outsource later anyway. When you outsource the technical stuff you can know what to expect from outsourcing and you can fix things on the spot if you have to. Being able to talk about these things confidently will give you a boost when it comes to talking to offline clients. Professional web clients (corporates) will happily pay you to make small changes. You can outsource this and charge the client. We discussed the ‘done for you’ with a maintenance service model. Kyle says clients want this and I agree.

One time fee or recurring income?
Both Kyle and I were selling one time payment jobs when we started and now we both offer maintenance packages. Maintenance programs are something you should educate clients to have and also something that is very good for them. There are different things you can sell at various price points. (Kyle runs a membership site called Consulting Tycoon) Typical services clients of Kyle will learn are how to sell packages of websites, traffic, SEO (Search Engine Optimization, newsletters, article writing, PPC (Pay Per Click) , followup marketing with auto-responders. You can work within your strengths and clients will happily pay you to learn on the job. Once you learn a skill for a client you can use it for other clients and your own business.

Just do it for yourself or do it for others?
Kyle and I discussed the dream goal of sitting at the beach making money. (Ironic given that I am typing this from the beach house!). We agreed that providing a service for others is a great way to start cash flow and get great experience. We both still serve clients through services and personal content because we can hone our skills. Kyle gets a lot of enjoyment from helping business owners. The average business owner has a very low level of knowledge about Internet Marketing. Even with a small exposure to internet marketing and solid offline consulting strategies you will be able to impress.

Success stories
Some of Kyles students have started out with a good mindset and created a very good business within a short period of time. One of my own Business Internet Formula students (Jock Purtle) pursuing this model generated a six figure contract within a few weeks! We both have seen people do this fast when they apply the methods we teach. I have some templates in my SuperFastResults forum and Kyle has massive content in his membership.

Warning: Not so ethical Internet Marketers
Kyle and I have seen a lot of trashy products coming out in this niche (the ‘offline gold local business’ niche). Many of these were put together by students in dorm rooms with nothing but a taste for opportunity. For example any product that puts a heavy bias on cold calling is missing the point. Many traditional internet marketing experts have cobbled together products (often with a no-name business partner) to serve this hot niche. What you should be looking for is a solid business plan that involves creating a ‘pull marketing’ system (where the client will come to you). You should look for better ways to have clients come to you and they should also be keen to buy from you.

The real deal
Kyle invested over $50,000 in educating himself and formulated direct mail templates that he has included in the membership site that he runs. He has been selling these services to corporates as I have for years. Real experience in the market is irreplaceable when you are looking for someone to model from.

Hot Tips
When asked for advice Kyle suggested people take action and just get started. Start telling people that you are in the business and get going with it. One of the biggest things that is separating Kyles membership from the rest of the products out there is Kyles special Licensing information. I truly believe that Kyle is at the top of the game and he has produced more winners than any other offline community I have seen.

Complement Offline training
For people looking for offline consulting education from Kyles program I will include a 30 day free trial access to SuperFastResults. Plus a copy of ‘Its not about the website“. Kyle has generated at least $10,000 from information in my forum.

Buy Consulting Tycoon here Claim here

Ask Kyle anything you like here and I am sure he will reply:

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Can You Really Be An Offline Business Internet Marketing Consultant Without Experience?

• Underground Internet Marketing Changes – James Schramko
• Internet Marketing Secrets
• Advanced Internet Business Podcast
• Why Build An Internet Business?
• Why Asset Control Matters To Internet Marketers

Dan Thies can be counted on for a controversial SEO perspective and he is qualified too. He is one half of the SEO Brain Trust, a new project for dedicated Search Engine Optimization enthusiasts and students. The other half is Leslie Rohde.

Internet Marketing all-rounder
Dan Thies is a very capable SEO (Search Engine Optimizer) and PPC (Pay Per Click) marketer. He has a very good business mind honed from being in the market for such a long time. If you can get good at both SEO and PPC then you have a great combination for making money online. I respect him very much and he is the man I ran my latest SEO product past before publishing because he knows a lot about this topic. He has a real business mind. We got to catch up and share some fresh information in this interview.

Keyword Strategy
When looking for the right words to use on the site you should use both the obvious ones AND the ones you dig up later through research. You will find they break into general relevance and specific relevance. (Ignore wishful thinking keywords!). Every page is a marketing channel. Traffic to the site will typically be coming to the site through multiple pages so you want to cater to as many relevant key phrases as possible.

Google Changes
Now with the way Google displays results there is a premium on the top few listings in Google. The top few spots are super sought after. The top three listings carry the greatest click through rates. Google are now trialling triple listings in the search results pages (SERPS). This is especially important since explorer browser uses tabbed browsing and this takes up more space.

CTR (Click Through Rate) Statistics
Statistically (over 800 domains) Dan has gathered private data that shows the click through rates of the top three listings. 50% of the clicks go to the top three results. 60% of those clicks go to the top position. In other words, Dan recommends trying to get number one listings for less competitive terms than lower page one rankings for difficult terms. Google are also inserting shopping listings and video listings in the middle of page one on a frequent basis.

SEO is a resources game
Try to do the on-site stuff at once but work on the link building as quickly as you can to get the site making money. Put the profits back into the site and build the amount of links for every possible relevant phrase. Keep using the resources you have to get top rankings for as many phrases as you can.

ACT
ACT stands for Analytics and Conversion Testing. Working on persuasion elements (paying off on the promise) is a deep science that gets huge yields. This is an area Dan is passionate about and deeply specialized. When doing SEO consider that conversions are a HUGE part of the equation because that is the ultimate purpose for a site.Profit comes from traffic multiplied by conversions.

Strategy and tactics
You need to do a lot to stay ranked because the competitors with the deeper pockets will out spend you in maintaining a top SEO listing. The competition moves down to lower and lower competition keywords. You will need to get savvy with SEO because the game is getting beyond article spinning and made for adsense sites. As time goes on more webmasters will be getting smarter.

Short v long
Sometimes the choice keywords are the short ones however not always. Often the longer tail phrases are more profitable. Revenue per click for pay per click ads show that the highest ranked keywords get more clicks and make more money per click. This means you should be aiming high for PPC and SEO using the RIGHT keyphrases.

Using PPC?
Use exact match because broad match sucks. Recently the live quality score has meant that a lot of exact match phrase match ads no longer display. Dan will be releasing a PPC course to cater for these changes. These are being rolled out in brainstrust. PPC and SEO go very well together. Use SEO to locate the traffic for PPC campaigns. You can buy more profits this way. (I run the Google search query report to tell me what key phrases are bringing me the traffic). Having great SEO with great rankings you can expect to have an excellent quality score. I have long advocated the use of both paid and SEO traffic techniques to get a larger part of the pie.

Amateurs days are numbered
We discussed the state of the market where there are some low quality operators out there jamming out spun content and fully automated blogs. Dan predicts they will get wiped out if they do not pay attention. The only way to play that game is volume related. Sites will get filtered as Google gets smarter and dials up the sensitivity. Dan prefers working on real sites with real content. The hybrid method Dan suggests revolves around having both the money sites and the content sites.

Daily original content
Have an assistant screen topic related RSS feeds and within 30 minutes create 10 pages of content. It is a useful human driven content aggregation system. We discuss the feedwordpress and wp-o-matic plugins for WordPress. Putting fresh content on each site allows you to have a bigger site than your competitors by using the inbound links that are on each page pointing back to the page you need. The next step is to do this outside your site by building feeder sites that are building links to your but this is even more effective if you build links to your linkwheel sites. The more links you have and the more pages you have the more rank you can expect.

Useful Tools for Internet Marketing
Excel spreadsheets and RSS reader tools are handy for workflow management. Dan uses Delicious bookmarking for his outsource team. He bookmarks anything he wants his team to create links for and they automatically start linking. Using automation for Facebook, Twitter or some similar device is a very smart idea. Always offer readers a Twitter or Facebook sharing button option. (HINT – this blog post has one!)…. We are programmed to help share awesome content when we find it. Do whatever you can to get do to get a large fan base. Facebook fan pages are a good idea (and possibly better than an opt-in list according to Dan).

Great content is easy
Every page that carries good content can give to more links to your sites, enter your market as the bookmarking site for that industry and bookmark your own stuff too. If you can get user generated content you are ahead of the game.

Is PageRank still important?
What matters far more is whether Google is indexing your page and is the cache date up to date. Dan says pagerank is nothing to be obsessing about, he does not even look at it. Google originally intended the PR device as a value ad for the toolbar. It probably helped them to get a lot of tool bars into the browser of the civilian market. Professional SEO’s need not worry about the PR toolbar.

Getting links
If you need links just go to a forum and post. The closer the forum is to topic related matter the better the link. Answering posts in forums gets you links to your site. You can use the search function and find topics that are on theme. You don’t need monthly high PR backlink reports.

Get Dan on your side
If you want to get access to more of Dan Thies stuff then I recommend you get into SEOBrainstrust. They are offering research, testing, special private data, Bugs in Google, safe exploitations and other things that nobody else discusses are on the agenda. One of the excellent features is the Q & A podcasts. I have checked it out and it is excellent especially the clear videos. If you have a business or you are an SEO then this is perfect. Dan also shares data on Link liberation lessons (how to get links, where to get links, why to get links etc). I am also offering a bonus for you if you join through my link.

SEO Brain Trust Bonus
When you become a paid member of SEO Brain Trust you also get two months access to SuperFastResults forum. This is my own private forum where you can get help from me and other switched on marketers. (If you are already a member then you can select a digital copy of Business Internet Formula instead).

Simply sign up for SEO Brain Trust here Send your receipt with your claim for checking here

I look forward to your comments below:

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Dan Thies Explodes Internet Marketing SEO Myths In This Search Engine Optimization Interview

• Eye Tracking Studies Reveal Search User Behaviour
• Stunning Traffic Facts – A Revealing Interview with Paul Smithson
• The 7 Most Common Affiliate Marketing Questions (And Answers) FREE MP3
• Underground Training Lab Jeff Johnson Review
• How To Optimize Your Conversions Using PPC

Matt Wadsworth is not (yet) a big player teaching IM however he runs a great niche online business. I met Matt in Dubai where we were both speaking to a new emerging market of Internet marketing students.

Strategy
Matts success in the niche markets depends on a specific strategy. He went looking into this business because he wanted more money than he earns as a classical musician. Going from a specialist to an internet marketing expert forced some great habits that others can learn from.

Knowing why you want to be an internet marketer is more important than doing the processes themselves. A specific focus around mindset is essential before you get too far into the ‘tactics’.

Doing the right things
5% of what you do will get 95% of the results. The internet is a business and knowing what your objectives are from the outset will help you be more effective, Matt suggests stepping away from the computer first to plan a little. You will also need persistence and perseverance to get success. Don’t expect things to happen automatically from the start. Once your business grows you can then automate and leverage.

Desperate mindset
I asked Matt about his attitude towards money. We both found that by NOT focusing on just money we can get more of it. We both focus on delivering value to as many people as possible. Taking responsibility for your own financial well being rather than expecting others to provide you a magic carpet ride is the surest way to get ahead fast. Being able to generate your own income is a very empowering thing.

Tear up your ‘excuse list’
When it comes to reasons why people cannot succeed Matt has got some perspective. Matt has been blind since birth. In this interview Matt explains how he makes money online without sight. One very important point Matt makes is how much better you can focus when you have less distractions. Knowing where to put attention is key in Internet Marketing. I say write down every excuse you have for not making money online and the ‘tear up your excuse list’. One of my many mentors Bruce Dyer taught me this years ago when I was a young sales person.

How does a blind marketer do internet marketing?
This is the easy bit according to Matt. A software program called ‘JAWS’ speaks out all the text on Matts screen. He is very adept at keyboard shortcuts too! The internet has made it easier for people who are in a similar situation to him. Accessibility on the web is improving for all of us it seems.

More with less
Matt can do all of this without some of the software items we can use. We do not need to have the latest brightest objects all the time. The other thing that Matt has developed to a great level is outsourcing. He has a team of people who have become his ‘eyes’. I notice Matt asks others for their opinions on the way things ‘look’ so that he can triangulate an opinion on the object of his focus.

Decision time
We discussed decision making ability. What we have now is the result of decisions we have made in the past. Looking back to assess decisions is a good technique for refining your future decisions. Match your business to your skill set and make decisions based upon that. What has gone well for you in the past? How can you bring more of that into you future. Find what you are good at and do more of it. Teach it and transfer it to others.

Simple truth
Generally when things are simple – not everyone is not doing it so it can cause you huge success. Matt gives the example of the website. Many people make it the big focus but the website is the last step. First you need to plan out the program. An important step is to identify a team to get around you, Find someone who is doing really well at what you need help with. Then you want to focus on traffic and conversions. The traffic must go to an offer and the conversions is turning the traffic into a customer. Matt like Joint Venture traffic. This is where you get others to promote and you pay them commission. You get paid to build a list.

Build the system
There are plenty of broke web designers around so focus more on the building of the system rather than the website. Matt likes creating his own product instead of selling other peoples products. Solving a problem is the key to selling more stuff since people pay for solutions. Do the things you are good at and get others to do the things you are not good at.

Buy with bonus strategy
When selling an affiliate offer create a bonus to give away. Find something that is already selling and create a complementary product. Offer it for free and you now build a list of clients from the market that you can now up-sell to. Buyers will jump at the chance to get a free bonus. The other product owners in the market will all approach you to sell their products and offer you special privileges.

Research tip
Looking around to see what is already selling is a great way to determine which products to create. Matt likes looking at the sales pages in the market and getting a feel for the bullet points. Check the magazine racks in the local store and if there is a magazine then you are in with a great chance.

We discuss Fear…
In public forums asking basic questions can often get you ‘flamed’. Success is all about failing fast, Falling down a few times is fine because it is likely to happen when you are starting anything new. Matt discusses why failing is a cultural thing we often fear. We discussed why a lot of out childhood programming and the school system is not really ideal for being an entrepreneur. We should question everything and be prepared to taking risks. Compared to buying a franchise we have very low risk online.

Free can be damaging
Some marketers ‘try’ internet marketing for free. It can be very hard to make money online using free things. Once you get serious and have a few paid options your business can scale much faster. Examples, a professional auto responder will outperform a free server based email auto responder system. Paid hosting is FAR better than free hosting where they display free ads on your prime real estate.

Invest in experience
Failures are just an investment in experience. Buying training, coaching or mentoring can be an excellent decision when you feel you will be better off and you will get a return on your investment. When you buy resources you are better to consume them as quickly as possible. You will get better value if you can dive into some work in transit time or traveling. Reduce notes down to bullet points and implement as soon as you can. Key action items in order will help you get the high value from the timing of new information. Set your self a time limit of a few days.

Lifestyle
Matt agrees. If we can do it other people can do it. There are people out there doing very well so we should find it easy to be motivated by the fact that it can be done. Things can happen fast when you focus on the reasons why and the strong belief that it is doable. I recommend you focus on your business each month. A small fraction of the tasks you do will be making you the most money. A number of things you do will NOT be making you money. They need to go on your ‘to don’t’ list.

Outsourced leverage
Effort into things that you are good at does not automatically mean you will get rich. Never get too good at the little jobs. Don’t muck around with the little tasks too long if you feel you need to know how everything works. Once you know how to do the task it is time to outsource it. Leverage yourself by automating and systematizing as soon as possible. Realize what the value of the task is and score yourself accordingly.

Matt gets famous
Expect to see Matt Wadsworth speaking at a very high profile yet ‘underground’ event in Washington D.C. Matt will be building his list in the Internet Marketing space now and he feels it is time since he has been proving himself in other niches first. Matt will be helping people with struggles and helping them out when they get stuck. Giving back is very important to Matt.

Final tips
Ask better questions. This will get you better results. Yanik Silver reminds me of this each time I have a brainstorm with him on a maverick tour. Matt adds to this. Ask better questions to better people. Find the best people and ask them. Find the best you can and get the highest level success answer! This is the fastest way to succeed.

Software
We both agree software is the great thing to sell if you have it. It is more complicated to get up and running but has a longer shelf life.

Comments
I am sure Matt will be keeping an ‘ear’ to this post so if you have questions for Matt or any comments about this content please post just below and perhaps Matt can help you:

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Blind Internet Marketer Reveals Winning Mindset Secrets

• All riches must start with a rag!
• Free Report + Podcast Reveals Internet Marketing Experts Biggest Mistakes, Best Advice and Action Tips
• Quick Time Management Tips For Internet Marketers
• Another Major Reason Why Most Internet Marketers Fail (and What You Can Do To Fix It)
• The Hidden Benefits of the ‘Buy With Bonus’ Internet Marketing Strategy

Bob Howells (officially Robert Earle Howells) gets paid to travel the world and experience things normal desk job types don’t. Bob is an award winning travel journalist and his latest info product reveals his 30 years tricks of the trade for getting published.

More than meets the eye
You may be wondering what this has to do with internet marketing? That is a fair question and let me answer this. I met Bob on a travel junket. He was paid to go and I paid to go. On this trip I taught him how to leverage his skills online. He taught me how to leverage my skills offline. I thought YOU might like to know more about how Bob does this!

Becoming an Authority
When you publish work ‘offline’ in traditional media you build your authority. Bob is an EXPERT at this. After reading his e-book you will know exactly how to get a publisher to favor you over other submissions. When your name goes in print you can now leverage your credibility as a published author. I’ll be doing it more and I encourage you to do the same.

The RIGHT approach
When you want to get your material published there is the ‘traditional’ way and then there is ‘Bob’s way’. Bob has identified some very sneaky ‘stealth’ methods for dramatically improving the ‘yes’ rate for publishing. Once you get this right you can expect to be paid more than $1 per word you write.

Profitable passion
Yes you can make money from your passion. Using these techniques you can add extra income to your existing job or amplify your authority for Internet Marketing. Bob has made a living by getting paid to travel around the world! Now he is combining these skills with blogging and information products..

Questions?
In this interview we cover all the major questions you probably have such as dealing with rejection, what license to sell, how to get paid multiple times per content submission. In all we have more than 30 minutes of amazing mind exploding opportunity. Bob will help me answer any questions you have right here:

(Download “Write Where The Money Is” here)

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The write stuff – How to turn your writing passion into a high paying lifestyle

• Advanced Internet Business Podcast
• All about Apps
• Building Relationships With Your Customers (with Alexi Neocleous)
• Success Mindset Strategies with Ed Okeefe
• Veneering Core Business Units for Increasing Asset Value

As I am putting together a product teaching people how to make money as affiliate marketers, I just conducted a detailed survey. The point of the survey is to make sure my product addresses the core concerns of my client base.

In this case I got all the data back and compiled it into the most common questions. The survey sample was large and accurate so here are the survey results:

The Top 7 Questions Affiliate Marketers Asked

1) How do I get sales without a list?
2) How do I build a responsive list of buyers?
3) How do I get sales without a powerful Blog?
4) How do I make a bonus that is attractive when the super affiliates and gurus are competiing over product launches?
5) How do I get traffic?
6) How do I manage the technical stuff?
7) Whats your biggest tip for affiliate marketers?

Rather than answer these myself I thought it would be beneficial to get another affiliate marketer on the phone and brainstorm some ideas. Jay Deiboldt is a bright marketer I met at underground seminar and I have been watching his handywork over the last year. His new product Google Slapper covers many of these topics so I thought he would be perfect to get on the line.

Here for your benefit is a 40 minute conversation between Jay Deiboldt and James Schramko discussing various aspects of affiliate marketing as we uncover some secrets and address each of the burning questions. We hope you enjoy it.

Topics revealed in the MP3

- Why new people are caught in the the vicious cycle of thinking they need to be building a list before they start.
- How to build traffic directly from Google and takeover the buying keywords searched for.
- How to start with zero customers on list and how you can make sales even without a list.
- Why you should target buyers and make a list of buyers
- How to collect names of people who are looking to purchase
- How to build a list of responsive buyers
- How to get ultra high open rates
- How to have a high quality client
- Factors for building trust, getting high stick rates and keeping people on your list
- Creative ways to come up with extra bonuses people value
- A tip about subject lines for excellent open rates
- Why you should tell people when they should not buy something
- Tips on how to avoid the reciprocation pressure
- How you should review things and if you should truly believe in anything you promote
- blog review model for established rankings
- Tips to get traffic if you do not have a powerful blog
- Hot new resource Jay has noticed that is getting great rankings
- Details on how to construct a killer bonus offer.
- Examples of bonuses and launch results
- What bonus formats work best and why
- The one bonus that is a huge mistake (and people still do this!!!)
- How to create a three way win:win:win with value bonuses
- How to partner and leverage others when you have no bonus
- Why helping others will get you ahead faster

Plus we cover more tips for getting traffic including:

- web 2.0
- blogs
- forums
- ppc tactics
- wordpress
- forum marketing mistakes
- testing techniques to determine where the best results come from
- how to maximize the result

Small wins early on can get you in the right mindset

We end the chat with Jay’s big tip – the one thing you must learn. I also offer a tip – how to set up in the beginning to end up ahead. We close discussing how to stay organized
by doing one thing at a time, eliminating onfo overload and taking massive action…

If you like this check out TrafficGrab

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The 7 Most Common Affiliate Marketing Questions (And Answers) FREE MP3

• I switched from Infusionsoft to Nanacast, this is why…
• Super Affiliate Marketing
• Internet Marketing Tips For Facebook Profit (Part Two)
• The Hidden Benefits of the ‘Buy With Bonus’ Internet Marketing Strategy
• Dan Thies Explodes Internet Marketing SEO Myths In This Search Engine Optimization Interview

If you only use Google for traffic then you are only going to reach a fraction of the available market (possibly less than 20%). Most serious Internet Marketers are using paid traffic WAY beyond Ad Words. In Jonathan Mizels course Traffic Evolution you will discover the real scoop on paid traffic. Google Slaps are a thing of the past.

Jonathan Mizel is an internet marketing veteran who really understands the industry. I have met him several times at Yaniks Underground event. He was the first person I paid to receive newsletters from when I started out online. Jonathan is often credited for the name squeeze concept. The stuff I learn from him is always powerful and high quality.

What is Traffic Evolution?
Traffic Evolution is a course that teaches you how to leverage paid advertising. Be prepared to delve into the lucrative world of banner advertising. Once you know how these work and where to place them you can hook them up to ultra high converting squeeze landing pages. Use this combo to build a list of buyers and you are in business! The course covers ad dimensions, creating ads and much more.

Paid V Free?
You will discover why paid traffic is so much more reliable and consistent than free traffic. There are certain ‘rules’ and conventions in the industry you can just glide around once you know the insider code. You can also get access to the mountains of inventory reserved for those in ‘the know’.

Free is NOT really free
Plenty of new internet marketers focus on FREE. It is some sort of destructive obsession. Why is the emphasis on free when there often is a TIME cost to do free stuff? When you pay for things you can get leverage. Buying traffic speeds up profit when you have a good converting offer. Also you get a first to market advantage over all the free methods. While people are trying to SEO blogs and wait for articles to get indexed you can be bringing in revenue via ad network campaigns.

Learn the lingo
In the paid traffic world you will encounter terms such as ‘IO’ (Insertion Order). Then there are terms such as: PPC,CPV,CPM,PPV,RON,ROI, Frequency Caps, Solo Ads and more…. These will all be explained in detail. When you understand the codec of the industry it is easier to determine value and get the best deals.

Beyond Banners
Once you get into email logistics and techniques you will have valuable knowledge to leverage your assets. Buying links and understanding metrics are great ways to boost whatever you have in play. When you run email advertising you will need to learn about suppression lists and abide by them. I like the rounded approach of Traffic Evolution because it covers more than just one technique or trick (like some lesser products). Learning about tracking and testing will place you in the pro division.

Blogs, Articles, Affiliate and more…
Some people (like me) combine blogs and articles with paid traffic. Plus there are extra profits to be made by working with both affiliate offers AND your own products. Learn how this works in the course. If you need credit for running paid advertising then you will be pleased this is covered too! Price negotiation is a valuable subject included as a well.

What you get
The product is made up of:
- 7 Module video training (3 hours of streaming screen cast video or downloadable).
- PDF guide
- Resource manual
- Forum access

Who needs this?
If you have an offer that converts or you have an ad budget to invest then this will guide you. Many of the paid traffic sources compiled in the resource guide have excess inventory just waiting to be tapped. If you want to learn how to get into fastest and most measurable way to consistently generate floods of traffic then this course is for you.

Do I use these techniques?
YES! – I have been doing this for several years and I even released two very similar products over a year ago. One was called ‘UnderCode’ and the other was called ‘OptinBoost’ (Both part of the Traffic Secrets Monthly series). I covered many of the same techniques and resources. I was sent a review copy of Traffic Evolution and I watched the whole thing. Traffic Evolution is the best product I have seen on this topic of PAID traffic because it is so pure in concept and delivery.

Fully Guaranteed
The quality is high so the 100% Guarantee is offered. Jonathan wants every buyer to be completely satisfied and I expect they will be. I have been following his work for three years and he does great stuff.

WARNING
Traffic Evolution will close at some point soon. If you want it and it is still available grab it while you can.

BONUS
Naturally I want to make buying Traffic Evolution a no-brainer for you so I am offering you access to my new video “It’s not about the website” which is for intermediate to advanced marketers. It is a summary of the most important things you need to know to catapult from small to large online profit.

CLICK HERE to Buy Traffic Evolution from ME and then

Claim your BONUS with your receipt HERE

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Traffic Evolution Jonathan Mizel Bonus

• Cash Bootstrap Method – Mark Acutt Review
• Facebook Advertising Secrets With Jen Sheahan
• Fast Landing Pages
• Dan Thies Explodes Internet Marketing SEO Myths In This Search Engine Optimization Interview
• How To Optimize Your Conversions Using PPC

Mindset and personal habits will make or break your outcomes regardless of the business model you choose. For this reason I went to Toronto to visit New York Times Top 10 best selling author Raymond Aaron a world leading success coach.

Success Author
Raymond is an authority in this field. Check out the books he has published:

While we were there I got to meet his amazing support team, share some ideas and learn all about his mentoring program.

He lives the lifestyle he teaches
Raymond Aaron has life designed the exact same way he encourages his students to live. He has a lovely wife, luxury car and a business that allows him to travel. While I was there we went to dinner at the CN tower.

The most effective technique for getting things done…
I insisted Raymond share his top goal achievement tip with you on Video so here is the good information directly from the legend himself:

I encourage you to get more information directly from Raymond

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How to Always Achieve Your Goals and Clean Up Any Mess

• Success Mindset Strategies with Ed Okeefe
• Just One Year Ago!
• Advanced Internet Business Podcast
• All about Apps
• Building Relationships With Your Customers (with Alexi Neocleous)

Many of you already guessed from the headline this post is clearly about Dean Hunt the famous Buzz Marketer. I admit it is a blatant ploy to attract your attention. In this case it is very appropriate because my interview guest is a specialist in these matters…

Thing 1 – Be outrageous
Dean Hunt reckons it is ok to go against the norm a little with your marketing and who am I to argue. He is known for outrageous marketing stunts such as selling himself for $1,000,000! (Advertising space on his T-Shirt that is).

Thing 2 – Innovate
In the interview with Dean we learn about creativity and innovation. Basically you can steal other peoples creative genius and use it as your own by giving it a little twist. (Be sure to take full credit Dean mentions!). Take the most popular beliefs and poke fun at them. Bend and stretch norms into creative hooks to compel your audience.

Thing 3 – Always / Never
Dean mentioned a great technique to discover the way to stand out from the crowd in your industry (even if you are a plain old accountant). The method he uses can be applied in minutes and has proven to be a big winner for many others. It is called the Always / Never comparison. (Listen to the interview for more details…).

Thing 4 – Market Research
Dean mentions his top three resources for getting a window into viral traffic. These three sites are Digg.com, Delicious.com and Stumble.com. You can take the leading stories from there and craft your own version of that.

Thing 5 – How to write killer content
Dean writes for himself instead of search engines. If the content speaks from his heart he feels as though it will be more compelling to others.

Thing 6 – The sneaky little headline writing secret
The great technique for getting a really awesome headline is to write the content FIRST then do the headline last. You should have a strong feeling for the theme of the content by the end of the writing phase.This makes perfect sense and allows you to weave a good hook for the story.

Thing 7 – The world is your swipe file
Everything you observe as you conduct your life can provide ‘blueprints’ for effective buzz marketing. The key is to see everything as a technique you can repeat for yourself. Hence the world provides examples for you to model from. If something sparks your imagination then you have to ask how and why. Put that element into your own marketing and watch the results!

More about this marketing lunatic…
Dean Hunt runs a very personalized private buzz marketing coaching service. Dean is also a contributor to the FastWebFormula program of mine…

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7 Things Killer Bunnies and German Fetish Porn can teach us about Buzz Marketing

• Download My Fast Web Formula Internet Training for FREE
• Free Report + Podcast Reveals Internet Marketing Experts Biggest Mistakes, Best Advice and Action Tips
• Internet Marketing Fast Web Formula
• FastWebFormula Review
• Internet Marketing Blog Makeover – Step 1

How To Write Killer Copywriting People Will Try And Steal From You (Even If You Can’t Spell)…

Revealing interview with living legend John Carlton

While John Carlton has been visiting Australia I have been learning more about Copywriting than ever before. John is touted as the greatest living copywriter and he studied under Jay Abraham and Gary Halbert. In this revealing interview we discussed some great sales copy themes…

John Carlton and James Schramko

People often get stuck when it comes to copywriting. Sitting there in front of a blank page can be intimidating for new marketers, especially when it is the most essential part of the ‘money getting’ process.

Push them over the fence!!!

John Carlton revealed some great insider tips regarding how to motivate people to make a purchase. In this revealing interview we discussed buyer motivation and various techniques marketers use when writing sales letters.

Nothing gets done until the copy is done

You really don’t have much happening until the sales copy gets written. Doubling conversion has the same effect as doubling traffic. If you combine them both you have an intensively profitable situation.

Hard hitting questions

I asked John about his thoughts on automated sales tools, long copy versus short copy, how to hire a copywriter and more. The answers may shock you.

Last minute advice

I love Johns advice to Frank Kern just prior to the worlds most successful Internet Marketing launch (Stompernet). John was able to clearly set Frank on track, solving the challenge he was having at the time. This snippet is something everyone should be aware of and is simple to apply. I wish I had know this several years ago.

Motivation

It was really great to learn what motivated John to go from ‘slacker’ to success story. His story is inspiring and he also recommends some resources you can look up.

Two things every sales letter should contain

Did you know there are two things every sales letter should contain? Once you embed these into the sales process you can expect an increase in sales. ‘Lizard brain’ is one of them. This triggering of ancient mind patterns is so powerful it causes fully grown adults to move into a buying frenzy beyond their own control!

Common sales writing mistakes

In the interview you can get an insight into mistakes you really need to avoid. Once you steer clear of them your results should improve. Applying just a few of these tips can shift your mindset forever. Putting words into a codec of proven sales persuasion is one of the best ways to crank up profits in an already established website.

Fast gains for YOU

When you combine scarcity tactics, bullet points and several other secrets John mentions, you will be in the elite category. Perhaps you will double your sales too!

Discover the simple writing sales system course John Carlton invented and improve your profits today >>> CLICK HERE

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John Carlton Copywriting Interview

• ‘Bondodog’ Reveals Gary Halbert Family Copywriting Secrets
• Building Relationships With Your Customers (with Alexi Neocleous)
• Kevin Rogers Copywriting Lessons
• Leveraging Your Internet Business
• How To Start An Internet Business – Part 2

Emil Paz – PPC Bully 2 Founder

In our interview we discuss a few PPC techniques you may want to consider. I accidentally uncovered some of Emil’s hottest PPC strategies! Listen in and see if you can spot them… We discuss Clickbank, CPA, international bidding and more…

Finding profitable PPC campaigns using spy tools becomes more and more popular. Why? Because it actually works. Tweaking your campaigns until they get profitable can be expensive and requires a lot of time. Spy tools can help to identify profitable much faster.

This is the traditional way of finding profitable campaigns

Spy tools like Keywordspy, Spy Fu, Keycompete have been available for some time. There are great to spy on your competitors and find profitable keywords. But they show just a snapshot and don’t display when the ads have been appeared for the first and last time and how many times they have been displayed.

The first tool that showed the history of Adwords campaigns was Chris Carpenter’s Google Cash Detective. It was launched in March 2009 for $1997 and is currently sold out.

Enter the new bad boy on the block!

Emilio Paz from PPCBully just developed version 2 of his popular ppcbully online PPC tracking software. Version 2 has similar features as Google Cash Detective. It shows when an ad was first/last seen in Adwords, how many times it was found, the ad position and average CPC.

How does PPCBully 2 work?

1. First you enter a keyword, destination url (e.g. affiliate link) or display url:

2. In the next step you can sort the results based on a profitability index (PI). PI is calculated as follows: (number of days the ad is seen * percentage seen)/number of days since last seen. Campaigns with a PI over 10 are worth to be investigated further.

3. Once you have found profitable campaigns you can access the other keywords the affiliate is bidding on with a click of a mousebutton.

The data is revealed instantly

The PPC Bully 2 Method of profitable campaigns!

Now you have all the results to replicate the successful campaign. It’s highly recommended not just to copy the ads, but to create similar ads and try to improve them.

Top Ten Reasons I like PPC Bully

1. Only TOP and quality keywords with traffic are listed (you’ll not find ‘nonsense keywords inside…like in other products…) they use a very good screening and educated keyword generation to enter into the system from all IM niches.

2. As a result of #1 for CLICKBANK alone they have over 2,000,000 direct linking ads that are checked twice a day and the new encryption is NOT an issue…

3. Very simple and cool user interface that anyone can use with minimal instruction

4. Download capabilities for keywords. Just click a button and save to y oru desktop…

5. You can choose your results from UK (HUGE market) or US (doesn’t exist in the competitors)

6. filter and sort capabilities…you know exactly where you are the whole time…

7. Time parting of the ads –> graphs that shows you exactly on what hours of the day and days of the week the ad was seen

8. No need to wait, just search and get the results on the spot! The best keywords are already there.

9. Automatically identifies direct linking ads from over 60 affiliate and CPA networks

10. Live and real people support … they hate the traditional ‘ticket’ system …

Conclusion:

PPCBully 2 is a powerful spy tool to find profitable Adwords campaigns quickly. It works very similar as the Google Cash Detective. You can just enter affiliate links (the Clickbank affiliate nickname for example will do) to find profitable direct linking campaign, keywords or destination urls and PPCbully will return all running Adwords ads with their profitability index.

I concentrate on Ad Words in the US and UK markets so this is ideal for me. The tool deals with high competition keywords so the database is extensive enough straight out of the box.

Thumbs Up!

I recommend this tool for PPC affiliates who want to have an unfair advantage over their competitors. It’s great to find profitable direct linking campaigns.

They just released a free report where Emilio shows how he found a successful PPC campaign promoting a Clickbank product in less than 56 minutes.

Click Here To Get More Information about PPC Bully2

PPC Bully 2 Bonus offer:

When you get PPCbully 2 using this link you also get a free 45 day trial access to my SuperFastResults.com IM coaching forum starting 30 days from purchase. Access is normally on private invitation only and the regular monthly fee is $99.95. This offer is valid for the first 20 PPCbully buyers only. Be sure to clear your cookies before proceeding. Students have been raking it in applying out secret Affiliate Ninja techniques using our special tools!

Step 1) Buy PPC Bully HERE
Step 2) Claim by sending your receipt number HERE
Step 3) Rake in the cash!

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PPC Bully 2 Review Bonus

• Cash Bootstrap Method – Mark Acutt Review
• Dan Thies Explodes Internet Marketing SEO Myths In This Search Engine Optimization Interview
• Internet Marketing Course Reviews
• Pay Per Click Formula CPA Report – Clever Technique
• How To Optimize Your Conversions Using PPC

Very occasionally a marketer like Kyle Tully comes out with something so truthful and daring that is smacks you in the face. If you are expecting a huge secret then you will be shocked. There is NO secret to making money online.

Have you noticed in Internet Marketing that every few days there is a new must have secret?

The boring truth is that almost every single one of the hype marketers are using the exact SAME core skills no matter what it is they are trying to sell you. Once you realize they are all using basics such as copywriting and other core skills you can reshape your mind about how to approach internet marketing.

Deceptive Conduct

Kyle has put a different twist on newsletters and forums. Instead of the constant blast of affiliate promotions Kyle wanted to share the nuts and bolts of his business. He sat down to right a genuine newsletter sharing the REAL skills you need to make it in this business. He ended up with much more than a newsletter…

The first newsletter became a report

It is a report about running a business, how to choose a market, how to sell it to them, traffic, making offers, surveying customers, list building, testing, one time offers. Kyle is convinced you can get started fast building your business even if you do not have a lot of resources such as money or time.

4 Hours is plenty of time per day for a full time income…

Naturally when things take off you need to re-invest into your business and as it grows. One of the most important thing is to start at a level that allows you to progress. Trying to make a home study course as your first product is a mistake because it takes so long.

Being a perfectionist will kill your chances

Kyle does include techniques to overcome procrastination. The thing I like about Lost Blueprint is that it has no fluff. The report is concise and easy to put into action. The money online comes from mastering yourself and learning what to produce and how to produce it is the available time. Kyle will not waste your time with this report.

The Lost Skills

Copywriting is a really important thing to learn and you will be able to leverage up your business once you get the hang of it. Persuasion and influence are great copywriting techniques. Kyle says copywriting is a persuasive conversation. Being honest and telling a true story is a great way to convince people and is also the easiest way to get started.

Avoid Overload

If you try and learn too much information you can overload your brain with too much information. The lost blueprint covers the basics that every internet marketing success contains. New people can get the best value from the report by getting the concept that they must be putting together a Website (wordpress is good), a domain name, a sales page, be building a list and using email marketing.

What to giveaway to get a name?

Kyle has had great success creating simple products to use as giveaways to build a list. Two pages and a good reason is all you need. 7 Part email newsletters are also effective for giveaways. Audio and Video are high value giveaways. Above all, make it very simple. You can tell if what you are offering is good enough by the feedback that you get from subscribers. The more content you publish and you put out there, the more confident you will get.

New to all this?

It is ok to be a little nervous about publishing new content. This is just normal for new product creators. Keep it very simple. Kyle has done this in his report by pointing out the main things the most successful people are doing rather than the fads many of them are teaching. Kyles final advice is get something going. Just get a website up today and get going with building your list.

Recommended resources:

Hosting
Domain Name
Aweber (Build a List)

Verdict

The most money is made by building a list and having great sales copywriting. The report is excellent value and Kyle walks the walk. Great way to invest $10.

Get Lost Blueprint

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Internet Marketing Secrets

• Create Products If You Really Want To Become A Super Affiliate
• Building Relationships With Your Customers (with Alexi Neocleous)
• Can You Really Be An Offline Business Internet Marketing Consultant Without Experience?
• Overnight Product Creation Brian Mcelroy Review
• Advanced Internet Business Podcast