A recent study in the U.S. shows the number of adults that own e-book readers has jumped from 10% to 19% over the mid-December up to early January 2012. The holiday season may have something to with that, but the numbers are there nonetheless.
source

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It’s a huge business nowadays. Take Amazon.com and the Kindle e-reader as an example. Their brilliant decision to make the Kindle more affordable in mid-2010 resulted in a surge in e-book sales over 2010 up to now.

Hachette Book Group reports a 130% increase in eBooks and audiobooks sales for 2011 which made up for 22% of the company’s overall revenue for that year. Other bookstores are reporting similar results.

Hardcover and paperback sales are said to have dropped, a fact that many print book publishers somewhat resent. However, there is no stopping this advance in technology – we must adapt if we are to run profitable businesses in the years to come.

I have a library and a large collection of books at home. I have only recently switched to the Kindle and I am sold. It is very practical, especially during travel.

Expect e-Reader numbers to further increase with devices like the new Kindle Fire. There are a few disadvantages though, you cannot lend your books to a friend without handing over your e-reader. The great thing about eBooks is that they are supported by most smartphones and tablet computers like the iPad. For me, the Kindle format does the job because delivery is faster and works it across multiple devices.

I am looking to publish some of my own work on the Kindle in the coming months. From a business perspective, publishing eBooks is far more cost-efficient, not to mention you can have an almost infinite amount of titles and never run out of stock. Your products are accessible to anyone around the world equipped with an e-reader or any other supported devices. Delivery is instantaneous. I also expect kids and schools will really drive this into the education system.

source

People read MORE often when they buy kindles

source

source

Action: A guy called Dennis Becker is teaching people how to publish a profitable Kindle by documenting every step of the way on his blog here.

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eBook, Amazon Kindle & E-Reader Market Growing Dramatically

• Advanced Internet Business Podcast
• All about Apps
• Building Relationships With Your Customers (with Alexi Neocleous)
• Success Mindset Strategies with Ed Okeefe
• Veneering Core Business Units for Increasing Asset Value

Prepare to learn some special YouTube video marketing hacks! Gideon Shalwick from Rapid Video Blogging shares plenty of cool stuff in this podcast.

• The camera to web process Gideon uses
• Why YouTube videos can help your WordPress blog in the search results
• How to make sure your YouTube channel builds high PR (Page rank)
• The formula Gideon uses for delivering content (complex or simple?)
• The words you should AVOID using unless you want your account shut down
• Partnering with YouTube and the OTHER methods for monetizing videos
• Joint ventures with other YT video channels and much more…

Click Map To Enlarge

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Gideon Shalwick Reveals Video Creation and YouTube Traffic Techniques

• Stunning Traffic Facts – A Revealing Interview with Paul Smithson
• Formula Five by Paul Lemberg Takes Video To The Next Level
• Howie Schwartz Traffic Holiday Review
• Bum Marketing Stupid?
• eBook, Amazon Kindle & E-Reader Market Growing Dramatically

Dan Lyons is a Radio DJ and he brings a level of professionalism to podcasting that many business owners lack! I grabbed Dan for half an hour to talk about this vital marketing medium. In this podcast we discuss:

• The two main audio formats of Podcasts
• Choosing ‘roles’ when you have multiple hosts
• Branding your podcast for a more professional sound
• Dealing with difficult interview subjects
• Getting interviews with ‘stars’
• Voice and language techniques for maximum impact
• How to attract traffic via expert interviews
• The correct protocol when you interview an expert

Check out Dan’s Podcasting like a pro

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Podcast Like a Professional – Tips from Dan Lyons

• Podcasting For Authority and Traffic
• eBook, Amazon Kindle & E-Reader Market Growing Dramatically
• Advanced Internet Business Podcast
• All about Apps
• Building Relationships With Your Customers (with Alexi Neocleous)

Andrew Warner

When it comes to interviewing powerful business experts Andrew Warner is the king. His blog Mixergy.com is crammed full of excellent entrepreneur interviews. I asked Andrew a range of questions about the art of creating and producing interview content for marketing. Use these tips to grow your own internet marketing business audience. We covered the following topics:

• What happened after he sold his 30 million dollar business in his 20′s
• Why he set up Mixergy
• The importance of being yourself
• His biggest take away from interviewing Seth Godin?
• How to be a producer versus a spectator? (perfectionists block your ears!)
• The best way to view feedback from critics?
• Is interviewing easy or difficult?
• Should you sell products on monthly or lifetime subscriptions?
• Are transcriptions required?
• The one thing that can KILL an interview (many people do this)
• Why slavishly following just one ‘guru’ is a recipe for disaster
• How to connect with people you admire…

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Andrew Warner from Mixergy.com Reveals His Best Interview Content Creation and Production Strategies

• eBook, Amazon Kindle & E-Reader Market Growing Dramatically
• Advanced Internet Business Podcast
• All about Apps
• Building Relationships With Your Customers (with Alexi Neocleous)
• Success Mindset Strategies with Ed Okeefe

In this podcast James Schramko asks Jen Sheahan from FB Ads Lab these hard hitting paid social media questions:

• Can  you really make money on Facebook?
• What products or services work best on Facebook advertising?
• Is Facebook better to use for branding, direct response or cross promotions?

Jen is a speaker at FWF3

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Facebook Advertising Secrets With Jen Sheahan

• Why Asset Control Matters To Internet Marketers
• Internet Marketing Tips For Facebook Profit (Part Two)
• Advanced Internet Business Podcast
• Applying a Business Plan Design
• The Best Internet Marketing Tools

James Dyson is the creator of Optimizepress WordPress Software. How did he build such a strong software business that the entire Internet Marketing community adapted so quickly?

In this Podcast James Dyson and James Schramko discuss the following Software Business related topics:

• Why good looking sites are essential for branding and the modern web
• How to move your mindset from specialist to business owner
• The best system for getting software developed
• Leverage concepts you can apply with the knowledge you ALREADY have!
• Why being a programmer is perhaps a DIS-advantage if you want to make money from software
• The three main types of software you can choose from
• Where to hire reasonably priced programmers
• How to test the market BEFORE creating anything or spending any money
• Avoiding ‘investors’ and how to partner on software projects if you have no money
• The essential steps you can take to reduce support strains after launch
• How big a team you might need to manage a million dollar software business
• What was the biggest SHOCK in his last year

James Dyson is a FastWebFormula3 expert.

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James Dyson [Optimizepress] Interview – How To Build A Million Dollar Software Business In Less Than One Year

• OptimizePress Product Launch Software (James Dyson) Better Than Kajabi?
• Applying a Business Plan Design
• The Best Internet Marketing Tools
• Why Build An Internet Business?
• Why Asset Control Matters To Internet Marketers

Last week I visited Google Australia. They are getting pretty keen to share with marketing agencies how best to sell Adwords. For your benefit I made some notes since you may either be selling to businesses, considering selling to businesses or perhaps you are a business.

Maybe you just want to know how Google ‘think’ and operate. The meeting reminded me how new this industry is and how far it is going to go. We covered Adwords, Marketing, People, Innovation and Design.

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Inside Google

• Google+ looks very interesting
• Market Samurai Market Research Tool Video
• Dan Thies Explodes Internet Marketing SEO Myths In This Search Engine Optimization Interview
• The 7 Most Common Affiliate Marketing Questions (And Answers) FREE MP3
• Underground Training Lab Jeff Johnson Review

Alexi Neocleous from MarketingBump has developed a terrific system for getting high paying customers coming to him. Getting the customer to take action is the topic of todays Podcast.

You will discover:
- How to sell by NOT saying same thing as others
- What almost ALL multi-million dollar entrepreneurs have in common with each other
- The core difference between branding and direct response marketing (and why one should be the focus)
- Why hiring specialists will speed up your results faster than figuring it out yourself

The ultimate customer getting funnel
Listen to how Alexi sets his filters to attract the perfect 7-8 figure customers who love what they do. His sales and marketing knowledge is so strong that he designed the ultimate system to only ever attract the right customers. This discussion is perfect for you if you are consulting to businesses. Consider getting rid of your desperate, low end, service needy customers and replacing them with a high end customer instead.

Profitable Mind Control
When you want to increase your revenue work on your money mindset. When you have a good psychology for wealth you get better results. The self confidence that YOU and your business possess will control the type of interaction you gave with yoru clients. Alexi states you will get your exact match client. When you are starting out it is critical to re-enforce the positive wins you get as you get them. Take losses as experience lessons.

It is all about positioning…
Here are the steps for setting up a great sales funnel for consulting:
Have a layer between you and the prospect. Instruct the client to look over your website. Ask them to look over your prices and have high prices. It is a pre-screen for cheap clients. Use lots of proof elements and success stories. Point your client to your proof elements. Create a report to give away amazing content and give your prospect the report.

It is better to find out early!
Some situations are best avoided. You will not be good and right for every potential customer. Make a 15 minute initial consult via phone. The customer must have read the report and the video. If the customer does not take action or the time to commit to the pre-screening process, they are not going to be right for your paid work.

Work on yourself
Continue learning, be a sponge and work on your self beliefs.

Enjoy the discussion and please post questions / comments below!

{Please rate this podcast in itunes!!)

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Alexi Neocleous Discusses How To Have Only The Best Customers Coming To You Ready To Buy What You Sell

• Building Relationships With Your Customers (with Alexi Neocleous)
• How To Increase Sales by 66% Using Tribal Association Marketing
• eBook, Amazon Kindle & E-Reader Market Growing Dramatically
• Advanced Internet Business Podcast
• All about Apps

In this podcast I talk to my friend Jeff Siegel a multi million dollar Clickbank internet marketing expert (and a heck of a nice guy!). As a top level marketer and partner in “The diet solution program” selling over 1000 copies of health related information products per day you will enjoy the key points on offer here….

Opportunity Next door

Jeff  lived next door to Isabel (now his co-partner) who attended high level training conducted by Craig Ballantyne. This led to Isabel meeting Vince Delmonte and Mike Geary who are also fitness industry superstars. Knowing this was an advantage not to be ignored Isabel asked Jeff for help putting up a website.  (This is proof that a Mastermind level coaching can pay huge dividends).

Do Sales Videos Work?

Jeff really pushed the envelope testing out Video Sales Pages. Soon a few hundred sales day turned into a few thousand sales a day. Start with an introduction, then establish credibility and follow up with ten minutes of solid content.

How Super Affiliates Conquer The Market With 500 Sales Per day…

They use paid advertising. If you are stuck on the ‘free’ treadmill then it is going to be a slow ride at 1% conversions…  Jeff recommends product owners prove conversions yourself first. JV’s will send spurts of warm traffic, in fact some affiliates can do 500 sales themselves in a single day. TIP: January is the big month for diet solutions!

How important is the product itself?

You need to continually update the product but it is super important to have quality from the start. Jeff is all about integrity.  Make sure you have related up-sells that accelerate the results, save time or effort. Perhaps build a community to encourage additional product consumption. Increase customer service with a call centre. Jeff will have operators verify orders and answer questions whilst offering additional deals.

Does Size Matter?

Currently Jeff has a small company size – 10 people on staff with outsourced remote team members. The structure is 2 senior partners, 2 junior partners.

On Striking JV Deals….

With ClickBank you will need to get JV partners on board. How do small players approach big players for deals? TIP: dont bring up business first! Be sure to attend conferences. Super affiliates big in marketing stuff always have things going on so super affiliates can come and go.

Focus your energy on helping affiliates make money

It takes 75% of your effort to stay up to date and tread water. Jeff has a warning about crazy affiliates who can get you banned from Google. Keep a close eye on them and avoid affiliates who run ‘scam’ angle campaigns.

Conversion Suggestions

It is essential to conduct split testing and tracking. Jeff often creates special pages for affiliates who make a lot of sales and have a good history. These special pages will have headlines to match ads for continuity. Lead people all the way from start to finish – you must not slack off at the finish. Everything is counter intuitive so persistance and risk are important.

What tools can be used for testing?

Jeff recommends Googles Conversion Optimizer . TIP: always go with simple. Get simple working first then go advanced. Start with A:B split testing before trying heat maps.

How do you attract affiliates?

Hire an affiliate manager to recruit super affiliates. The Diet Solution Program is ClickBank’s top selling program in the Health & Fitness space. Jeff knows what he is talking about! Affiliate Site: www.thedietsolutionprogram.com/affiliates

Success Tip From Jeff

Go the extra mile with your own internet marketing campaign….

Ask questions or comment below:

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Jeff Siegel Shares His Clickbank Marketing Secrets

• The Skinny on Contest Marketing
• Internet Marketing Lifestyle
• Advanced Internet Business Podcast
• Why Build An Internet Business?
• Why Asset Control Matters To Internet Marketers

Podcasting is pretty cool because we get to create premium MP3 content and distribute it everywhere across the internet. We can fully take advantage of all those portable devices out there and this is taking content that we prepared for other channels and leveraging it.

Authority

Another great feature of Podcasts is they will help you build authority. You’ll become someone who’s been recognized as a premium expert just like when you publish a book.

Equipment

The best way to do this is combine a WordPress website with a podcasting plugin. These are very easy to assemble. You want to use the podcasting plugins such as TSG podcaster or Blubrry. You’ll end up with a podcast category on your blog and your own podcast feed then you can do a lot with that feed. Record MP3 audio using something like Audacity and load that to your blog or Amazon S3. (A high quality Microphone will help sound quality.)

Podbean

On a side note if you don’t want to put up your own website you don’t have to. Podbean is a great place to go along and enter your keywords and create a podbean channel to podcast your own content. My team did that for many of our niche sites.  They went and put good content on podbean and then they read out the articles to create podcasts which is a great way to get extra leverage and point back to your primary site.

iTunes

Now of course for your premium content you really do want to tap into iTunes because it’s so big and so popular. Users can subscribe and continually update content within iTunes and from portable devices. You get more exposure to your audience. So go along to podcast section in iTunes and notice the tab “Making a podcast”. This covers everything.

The last feature in Podcast quick links is ‘How to Submit a Podcast’. In there they have all the Frequently Asked Questions (FAQ) and Technical Specs. The bottom line is you’re just going to need a good logo graphic and you’ll need a description and you’ll need a feed. You know what the feed is so I suggest that you create a stunning design because a stunning design will catch the eye and that’s important when you look at the iTunes podcast search results.

Design is a Key Driver

People are going to look at an icon that looks interesting so come up with a really good name and design. When you are conducting your podcast make sure that you ask your readers for a rating. The more ratings you get the more visits you get, the more it seems to favor the iTunes search results.

Pay attention to what episodes are more popular because the more popular episodes are your listeners telling you what content they’re most interested in. The goal of course is to be listed in the new and newsworthy section because you’ll pick up a whole bunch of new listeners. That’s the whole idea of this traffic channel; you’re going to expose yourself to more potential targets.

Build a List

Another thing that I recommend you do to leverage your podcast is collect names. And one way to do that is to offer a PDF document of some kind. Perhaps turn that audio content into text and put it in a transcription and give it to your subscribers only perhaps. (I use it here as a blog post instead). That way people have a reason to join your list, they get to be a subscriber and you send out each week a transcription of your episode so now your listeners got the MP3 version and they have a PDF document that goes to the desktop which can have links off to other sites of yours which is an important traffic technique.

Engage

The goal with a podcast is to engage your audience and for that reason you should have multiple media points for your podcast. I suggest you have a Facebook page, a Youtube channel and make sure you broadcast that RSS feed as many places as you can so that other people can hook in to your feed like FriendFeed for example.

Ask for Comments

Remember to ask for comments because you want user generated content just like a regular blog. Every time someone comments on your Facebook page then it goes in front of their Facebook friends as well. Every time someone comments on your blog it’s putting keyword rich SEO data out there in the market and every time someone comments on your Youtube channel then it syndicates your Youtube channel further. You will have an audience fast.

Syndicate

Also remember to tweet your content and when you tweet don’t just put the podcast headline, put the result that someone might get if they listen to your podcast. Anyone who’s interested would probably click on the link, go and listen to the podcast, hopefully join the list and then start commenting and be engaged.

Cross Promote

Now that you’ve got your email list and your audience, your Youtube channel and Your Facebook, you can cross promote your other products and affiliated offers for profit.

I will be adding many more podcast episodes to Internet Marketing Speed so please:
Join my iTunes channel

(And leave a review)

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Podcasting For Authority and Traffic

• Podcast Like a Professional – Tips from Dan Lyons
• Kevin Rogers Copywriting Lessons
• How to Go from Zero to 90 MPH in Web Marketing AUTHORITY even if you’re just starting out…
• Rapid List Profit Formula – Chris Rempel Review
• My highest converting email EVER!

Over the last three months I have been collating and recording a serious training product about getting targeted website traffic called “TrafficGrab“. I went through the last five years worth of traffic strategies I have tested. Next I mapped out and sytstemized the process my own team use. What was left was the trafficGrab system. Just the information you need and nothing else.

The first training modules are free and they cover:

• How to research the right buying phrases
• The best content to prepare to attract buyers
• What site structure to use to harness conversions

The other (paid) modules cover:

• Traffic – and LOTS of it
• Conversions – so you make profit
• Leverage – make event more profit!

What you can expect

There are 24 traffic Steps, a huge Mindmap and at least 9 hours of high quailty video in this full course. (Some people think I am a little crazy making all of this available for just a one time investment of only $79.95).

Start viewing the first modules from the course for FREE

Highlights from the course include:

• How to get targeted traffic from scratch.
• How to build a list of qualified buyers.
• How to scale campaigns once you get conversions.

The big traffic channels are covered:

• Facebook Traffic (Paid and Free)
• Youtube Traffic (Video domination)
• Google Traffic (Getting top SEO positions)
• Affiliate Traffic
• PPC Traffic (Pay-per-click)
• RSS Traffic
• Article Traffic
• Web 2.0 Traffic
• Email List Traffic
• and way more….

Case Studies revealed

In this training I am showing a few case studies where I generated truly excellent sales results. You can see the EXACT campaigns and how I did it. It is not often you see real results laid bare like this. I am taking a big risk educating my competition.  The system I have developed can be replicated. My students have been able to get similar results so perhaps you can get some value from this too.

TrafficGrab System reveals…

If you ever wanted to see how to generate 300,000 views per month on Facebook, or have more than one million dollars flow through your shopping cart each year, this is the place to see it. I’ve done it.

The introduction video is waiting for you here

(please make a comment if you like the videos!)

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Traffic Grab Review

• Step-By-Step Training May Not Be The Best Way To Learn Says Memory Expert
• FastWebFormula Review
• eBook, Amazon Kindle & E-Reader Market Growing Dramatically
• Advanced Internet Business Podcast
• All about Apps

Today we talk to Jennifer Sheahan  – aka PPCmom, Social Groove and FbAdsLab.com.  These days Jen is a Facebook paid marketing expert. Jen and her husband decided that a corporate career was not the best way forward for a family so she taught herself affiliate marketing.

Paid traffic is awesome

Paid traffic was something she got really good at after creating her first information product (an ebook).  Driving more traffic turned into a PPC obsession where she taught herself how to leverage an income from building up the size of the campaign from very small starting budget.

Facebook domination time!

After some hardcore CPA (Cost per action) advertising Jenn settled recently on mastering Facebook since so many people are going on there and it makes perfect sense to specialize on that platform in the mid term.

Maximizing paid advertising spend on Facebook

Facebook has highly targeted advertising opportunities since it draws in around 500,000 million users at any one time. These Facebook users are sharing extremely personalized information making it easy make sales.

Research  your product

Make sure you have a product / offer that you can sell. Some products can not be promoted however Jen recommends you start with offers / products that you love such as cameras or video coupons etc… Find products at Amazon, Commission Junction and direct affiliate products.

Direct linking is alive and well on Facebook

Set up a direct link to the merchant to test it and then when you meet advertising costs then you can build out a site on the topic. You can also build a fan page for affiliate products in passion markets.

Getting started advertising on Facebook

Now set up a simple Facebook ad to promote it. Low campaign budget is recommended $10 – 20 per day and a low cost per click. Put the click budget way lower than what Facebook recommend (ignore the warning that the bid is too low). If you do not get any clicks then bump up the clicks to the next bracket.

CPC versus CPM?

Initially CPC (cost per click) is better to test the campaign and then roll out to CPM (cost per thousand impressions) as you know your metrics.

High CTR

The goal is to get at least  .30 CTR (click through rate).  Whilst the average  CTR is .03 Jen thinks a high CTR will lead to success for distribution.  Use images every time. Eye contact is important.

Use pictures

Get a picture of a happy smiling women (from the waist up) who is looking you in the eye. If that happy smiling is doing something that relates to the product that can be great for CTR.  Amateur photos showing the thing that you are selling work really well.

Add text to images

Get photoshop, Gimp or snagit to add text to the photo. You can put text in images to extend the headline. This really helps when you advertise a fan page. Use a matching font to the headline to give it the appearance of being  a longer headline.

Drive Traffic internally a fan Page or externally?

If you have a custom fan page you can send them there. If the fan page is bland or auto-posted then you should send traffic offsite. Engage people or lose them. If you are going to send them to a website you can squeeze emails and you can also do that on Facebook now.

Targeting

Google and Facebook are very different. Before you create your ad you should have a great list of all you competitors and targeted people who your customer will be following. Pay particular attention to the demographics of your market. Ads should target your ideal client is massive detail according to country, state, gender, marital status, school, suburb, fans and job. The insights section of your fan page will tell you who is visiting.

Ninja Targeting Secret

You can bid on competitors names as an interest (if they are there) in the like section and it will show when people visit there. This is seriously like a stalker ad with social proof mice in. Under Jens guidance I tested this for my latest SilverCircle mastermind round and my ad followed people who were interested in me for about 35,000 impressions.

Managing other peoples accounts

Jen  manages other peoples accounts because it is much easier for them than setting up Facebook aid advertising from scratch. Putting through many thousands of dollar a day takes a risk tolerance and watchful eye.  Some clients use a paid service on a start stop basis so that the market can ramp up promotions.

Pausing Ads versus stopping them

Facebook is a fully manually approved ‘self serve’ pay per click engine. You will get different results for the same ad. The ad inventory draws from different ‘buckets’ and this means that you may get good or bad impressions. You have to test it.

Conversion tracking

If the only traffic is Facebook – you can easily see the results you are getting from Facebook. It is ideal to use a service like Tracking 202 to see which group of people are buying from you. Invest the time to setup a proper tracking campaign and you will get the results.

Time of day tips

The vast majority of traffic for most campaigns is prior to lunch. It seems not every worker is working! Get your campaigns running early in the day for the best results. Remember to test.

Discover  more Facebook paid advertising  tips from Jennifer at  FbAdsLab.com

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Internet Marketing Tips For Facebook Profit (Part Two)

• Why Asset Control Matters To Internet Marketers
• Facebook Advertising Secrets With Jen Sheahan
• Is the iPhone the greatest tool EVER for Internet Marketers?
• The 7 Most Common Affiliate Marketing Questions (And Answers) FREE MP3
• Underground Internet Marketing Changes – James Schramko

Robert Grant and Ian Chapman are the dynamic duo who produce great content relating to Facebook. To become the experts they have had to spend hours delving into the ‘ins and outs’ of Facebook. With the new attention put onto social media by mainstream press awareness is at an all time high. Now most media outlets, cinemas and newspapers are fully talking about Facebook. Robert and Ian also consult to high end clients.

The massive changes
Facebook is integrating with Paypal and the Visa network. Now people will be able to do business ON Facebook. this is a huge change because people will no longer need to leave Facebook to do business.

Facebook Places
Facebook Places taking on the ‘Foursquare’ style of locational marketing places local business into the picture. Businesses can now interact with clients and users by using a reward system. Shops and restaurants are exploding with new opportunity and this changes the game for ever.

One Billion LIKE buttons.…
The consequence of this mass roll out of LIKE buttons have caused Facebook to now refer more traffic than Google. Now we refer people to new websites via friends and fan pages rather than just search engines. This is the biggest driver affecting buyer behavior more so than any time before. This is the exact same phenomena that the Link Liberation team were saying changes the traditional SEO game for ever.

Referrals
Having a referral base with endorsed qualified traffic makes this a very interesting time to be using Facebook. Smart web masters can also use the Facebook connect feature to bring Facebook into your site. You can (depending on the Facebook pricey settings) now laser target specific demographics and run highly targeted marketing campaigns.

People will find out
At the click of a button people can share content fast driving endorsed traffic. Google must be wondering what to do about this. The other shift now is from one way marketing to integrated marketing. Modern marketers must integrate marketing channels to create a fan base. Fan pages, email marketing, viral friend referral and peer group influence used together mean you will have a super engaged audience.  When we see crowds moving into a product or service area then we see a whole crowd becoming a larger crowd fast. The social movement creates a ripple effect. This is the same as when the cool kids at school create a new trend.

Offsite Integration with facebook
150,000,000 people per month are integrating with off site Facebook integration. When people on your site integrate with a plugin that connects to Facebook you will see faces and that implies social proof. Everyone sees the comments and they are almost always logged into Facebook so it is easy to place comments. When the faces belong to friends – then it is the best scenario possible. Visitors will find it hard to forget about you.

Is it dangerous to include the connect function because of leakage?
Sometimes you might not want to include a like or connect feature if you have a specific conversion path. If you have a blog then you can put a widget on the sidebar. These can also be used on an exit pop. This is a GOOD place to put it. I am adding one to my email subscription confirm page. Be strategic and think about the goal of the page.

Can we be too dependent on Facebook?
Some people build their entire business on the Facebook platform. Given FB’s consistent appetite for change users should be careful. Make sure you know the rules, Drive the traffic into your list and get into the Facebook game as much as you can while it is hot. Once you have a client list you have an asset. Facebook do make changes at times that are difficult to debate. Take the precautions such as having a dual admin for your account. That way if one person gets banned you can still manage the fan page. Participate but know the rules!

More Facebook Marketing Tips
With 5.4 Billion subscribed to fan pages you need to have one. Here are some ideas about what you can do on them:

• Give people a reason to belong to your page.
• Give them something as an incentive to be a member.
• Get a custom landing tab that offers great content.
• Give away something really really cool for your community of raving fans.
• Solve problems and share other peoples cool content like embedding Youtube videos and  royalty free images.
• Spend a few weeks sharing great content and then ask them to help share the word.
• Every now and then you can make an offer.
• Events like teleseminars, webinars and information sessions can really enhance the money making side of the relationships.

Before you get started
Know the rules and the mindset for Facebook marketing. People are not there initially to buy something. You need to add value first then build relationships and offer solutions. Build a landing tab and offer them an incentive. Massive numbers are not the goal. A small focused group of raving fans are a way better and will help you grow your business faster. Keep it targeted and let like attract like.

Hot profit Tip
Locate a bestselling product and target those fans. This targeting is based around buying behavior. You are laser targeting people who have proven that they are already a buyer. This tip alone should turn your Facebook efforts into a profitable campaign… Books are a great starting point. Be sure to hit the LIKE button below

Check out Crowd Conversion for more Social Media strategies

Here is my bonus

- “FastWebFormula 2 DVD’s“ (Value $495) My 3 day workhop recordings explaining the things you really need to know about building a leveraged online business PLUS  60 days access to SuperFastResults (valid for NEW members only) valued at $194

To get your Facebook education started:

Click On this Link to Buy Crowd Conversion

Post your receipt and full mailing address here with a note requesting I send you ‘FastWebFormula 2   (12 DVD set)

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Internet Marketing Tips For Facebook Profit (Part One)

• Internet Marketing Tips For Facebook Profit (Part Two)
• Stunning Traffic Facts – A Revealing Interview with Paul Smithson
• eBook, Amazon Kindle & E-Reader Market Growing Dramatically
• Advanced Internet Business Podcast
• All about Apps

Paul Smithson is the founder and CEO of intellimon (Creator of XSitePro). He created the website building software I used to get started online. Intellimon have moved more into the education side to help marketers get better at marketing.

Marketers need more than tools. (I have been teaching people this with It’s not about the website ). There is a lot of information and people get overloaded. In order to locate the key areas of frustration Paul surveyed the market. We discuss the main findings here.

Focus is essential
Paul Smithson says people tend to jump from one thing to another and they should FOCUS more on the things that matter. This makes perfect sense.

Doing the right things
There is a real need for good solid well thought out training. The first course Intellimon published was the Complete guide to building websites. The next problem they tackled was the issue of Traffic.

Traffic is essential for websites
When preparing their latest traffic product they researched the market extensively with a 4000 response survey.  After analysis the results showed some very interesting trends.

People are doing a LOT themselves
SEO, PPC, Advertising designs and other manual tasks are mostly being done by people in-house. Budgetary constraints are the main cause. Paul argues that doing these things first can give you the context needed to outsource effectively. There is a natural progression from DIY to outsourcing for most new marketers. Do it as fast as you can!

Lack of Success breeds lack of success
More marketers are struggling than succeeding. Most people on the recent survey Paul conducted (almost half) make less than $10,000 per your from the online business. The low income means they cannot invest in the outsourcing to get the profits. The missing component of decent traffic is critical in breaking this cycle.

Highly educated but not making money
Many people who are doing Internet Marketing are not really getting the results they could even though on average they are very smart.  Most are probably successful in ‘offline’ business or a job but the skill of traffic eludes most. An education outside of Internet Marketing is no guarantee of success online. You need specific online training.

Hardly anyone has an affiliate program
Less than 15% of people who completed the survey have an affiliate program in place. Affiliate marketing is like a commission only program that turbo charges most online businesses. I use Nanacast to manage my affiliate program and they send my sites tens of thousands of visits each month.

Leveraged traffic strategies are very rare
Less than 7% of marketers are using teleseminars or webinars. Considering how effective online events are (both live and automated) there is a huge jump in profitability available for most online businesses. Start using these as soon as you can to build lists.

Mixed results for social media
A lot of people who use them have no clue whether these techniques are effective or not. Not all business are suited to social media however being able to manage the social media channels effectively can be a really big tipping point for others.

Email traffic is more measurable
List marketing is one of the most effective and measurable marketing devices. You can track open rates, click rates, conversions and daily opt-ins. This should be a foundation to any online business because it is an asset that continues to work well. A solid responsive database is the surest way to generate profit when used correctly.

Ideal Training solution

Rather than just watching other marketers or trying things out yourself blind, you can now get straight to the point with the new training Paul Smithson and team have put together.

The Complete Guide To Traffic
The way this product is put together makes sense for most marketers. For new marketers it is the fastest and easiest way to cruise through everything you SHOULD know about internet marketing traffic. It takes you from ZERO knowledge to well versed in a structured and up-to-date modular format.

Modern delivery system
The high level training system platform reminds you where you are up to. When you log in it prompts and leads you to the part you were up to last time. The modules are chunked into topic related areas for ease of reference.

Modules include
- Video with person on screen
- Screen cast demonstrations
- Quizzes for reinforcement
- Tutorials with diagrams

The course structure of 30 Modules
- Introduction
- Foundation concepts
- Research
- Link Building
- Web 2.0 Properties
- Article Marketing
- Directory Submissions
- Social Bookmarketing
- RSS Syndication
- Press Releases
- Video Marketing
- Photos and Images
- Audio Marketing
- Webinars & Teleseminars
- Software Submissions
- Participation
- Guest Posts
- Viral Marketing
- Word of Mouth
- Social Media
- Pay-Per-Click
- Positional Advertising
- Affiliate Programs
- CPA Offers
- Repeat Traffic
- Email Marketing
- Other Schemes and Tactics
- Black Hat Techniques (What they are not how to do them)
- Testing
- Round Up

Core Traffic Training outcomes
- Get the fundamentals so that it all makes sense
- Detailed walkthrough so you know how to do it
- Build long term traffic funnels so that you profit for longer
- Online learning resource where you can revisit often
- Develop an action plan for planned success in traffic
- 365 Day support for technical questions
- 365 Day Guarantee

Suits intermediate and advanced marketers
Use this training to fill in any gaps you have by diving straight into the areas you are weakest on OR simply send it to your team to implement. I have an outsource team and I will be using it to refresh them in concepts to apply to our portfolio of websites.  I will be watching the whole course as a reminder of all the traffic techniques. When my portfolio of web related businesses get more traffic my profit goes up.

UPDATE 2011

Since this interview we have released our own (and significantly better) traffic course called TrafficGrab. Traffic Grab is lower priced and more concentrated in content.

See TrafficGrab

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Stunning Traffic Facts – A Revealing Interview with Paul Smithson

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Fast Web Formula is the name I gave my business system and was also an intermediate Online Marketing 3 day live workshop covering everything you see in my MindMap. Many of the students who attended FastWebFormula live workshop say it was the best Internet Marketing training they have ever received. I am now getting set for a new Internet Marketing Live workshop in Sydney (September 10,11,12). FastWebFormula 2 LIVE will be simply awesome. Get details for FWF2 here.

Free Fast Web Formula MindMap

Now that I have a new FastWebFormula2 workshop planned (with an update to my materials) I am releasing the original MindMap from the FastWebFormula event held in March 2010. The MindMap from this event is likely to be far more comprehensive than most maps and courses you buy. The reason for this is most of my results come from hard work sifting through information in the market place and then combining this with my own testing and innovations.

Everything you need to know into one Map for simplicity

The result = proven and tested resources and processes. (I have been using MindMaps for about 8 years and they make step-by-step processes very easy to rollout). MindMaps also form a simple training delivery system for me to teach others.

This is The Fast Web Formula MindMap Sneak Peak

Access Map Here

Please Make It Bigger!

You cannot see the detail in the above picture however with the PDF you can magnify it. When you get this mindmap you can take it to the printer and blow it up to a full A1 size poster. Once you have the full formula and you implement the items you can expect your business will change beyond recognition. This is literally the formula I used to build my business into a powerhouse that generates more than a million dollars in revenue per year (from the comfort of my own home office).

ZOOM Example

This Map shows some conversion strategies.
I give a detailed explanation of  these in your
FREE training video series. See below:

Free Internet Marketing Training

Included with the Mindmap area series of FREE training videos (and a few bonus PDF reports) taking you through various highlights from the event. Watch as the IM experts reveal secrets about research, content, traffic, conversions, leverage and MORE! And the cost you is zero. You simply register for email updates every few days with new lessons. There are more than a dozen short yet valuable modules.

Here are a few reasons why I would hand over my profit formula.

• Reason1: You get more value delivered into the Internet Marketing community and I cement my place as an innovative quality supplier of information that works. A lot of people borrow and take my ideas (I’m being kind here). I might as well receive credit for my own work, blood sweat and tears. I am the source for many of these innovations and now you can access me directly without getting rehashed content from a middleman.
• Reason 2: You have the opportunity to learn for FREE and then apply these strategies to build your business to make extra profits. When you get results from this free training you will be far more likely to enthusiastically invest in my paid products such as the bargain priced FastWebFormula DVD’s (They are a mere fraction of the $4000 event cost). Many of my students now make six figures a year with ease. you will see their testimonials in my training.

Get Free Training HERE

Extracts from FastWebFormula DVDs + Transcription PDF Report

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Download My Fast Web Formula Internet Training for FREE

• Internet Marketing Fast Web Formula
• Arbitrage Conspiracy Support
• Building Relationships With Your Customers (with Alexi Neocleous)
• Internet Marketing Success Is A Matter Of Choice
• How To Start An Internet Business