Internet Marketing Business Blog James Schramko » List Building

Gideon Shalwick Reveals Video Creation and YouTube Traffic Techniques

James — Tue, 13 Sep 2011 14:36:50 +0000

Prepare to learn some special YouTube video marketing hacks! Gideon Shalwick from Rapid Video Blogging shares plenty of cool stuff in this podcast.

The camera to web process Gideon uses
Why YouTube videos can help your WordPress blog in the search results
How to make sure your YouTube channel builds high PR (Page rank)
The formula Gideon uses for delivering content (complex or simple?)
The words you should AVOID using unless you want your account shut down
Partnering with YouTube and the OTHER methods for monetizing videos
Joint ventures with other YT video channels and much more…

Resources mentioned in this podcast:

FreeMagicLive

RapidVideoBlogging

Special Gideon Process Map:

Click Map To Enlarge

Rate this podcast in iTunes

Gideon is an expert at FastWebFormula3

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Gideon Shalwick Reveals Video Creation and YouTube Traffic Techniques

Podcast Like a Professional – Tips from Dan Lyons

James — Mon, 12 Sep 2011 01:16:50 +0000

Dan Lyons is a Radio DJ and he brings a level of professionalism to podcasting that many business owners lack! I grabbed Dan for half an hour to talk about this vital marketing medium. In this podcast we discuss:

The two main audio formats of Podcasts
Choosing ‘roles’ when you have multiple hosts
Branding your podcast for a more professional sound
Dealing with difficult interview subjects
Getting interviews with ‘stars’
Voice and language techniques for maximum impact
How to attract traffic via expert interviews
The correct protocol when you interview an expert

Check out Dan’s Podcasting like a pro

Please leave your comment on iTunes and ask questions below:

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Podcast Like a Professional – Tips from Dan Lyons

Andrew Warner from Mixergy.com Reveals His Best Interview Content Creation and Production Strategies

James — Sun, 11 Sep 2011 07:38:45 +0000

Andrew Warner

When it comes to interviewing powerful business experts Andrew Warner is the king. His blog Mixergy.com is crammed full of excellent entrepreneur interviews. I asked Andrew a range of questions about the art of creating and producing interview content for marketing. Use these tips to grow your own internet marketing business audience. We covered the following topics:

What happened after he sold his 30 million dollar business in his 20′s
Why he set up Mixergy
The importance of being yourself
His biggest take away from interviewing Seth Godin?
How to be a producer versus a spectator? (perfectionists block your ears!)
The best way to view feedback from critics?
Is interviewing easy or difficult?
Should you sell products on monthly or lifetime subscriptions?
Are transcriptions required?
The one thing that can KILL an interview (many people do this)
Why slavishly following just one ‘guru’ is a recipe for disaster
How to connect with people you admire…

Please leave your comments below and rate this episode in iTunes!

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Andrew Warner from Mixergy.com Reveals His Best Interview Content Creation and Production Strategies

Facebook Advertising Secrets With Jen Sheahan

James — Sun, 11 Sep 2011 04:23:26 +0000

In this podcast James Schramko asks Jen Sheahan from FB Ads Lab these hard hitting paid social media questions:

Can you really make money on Facebook?
What products or services work best on Facebook advertising?
Is Facebook better to use for branding, direct response or cross promotions?

Jen Sheahan on stage

Highlights in this paid traffic episode include:

How to get dramatic improvements in ad response
Mind blowing remarketing strategies for internet marketers
Internet Marketing segmentation tips
Should you DIY Facebook Ads or have it done for you by a Facebook service agency?

Enjoy this episode and be sure to comment on iTunes.

Check out FBAdsLab:

Jen is a speaker at FWF3

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Facebook Advertising Secrets With Jen Sheahan

Traffic Grab Review

James — Sun, 17 Apr 2011 14:23:05 +0000

Over the last three months I have been collating and recording a serious training product about getting targeted website traffic called “TrafficGrab“. I went through the last five years worth of traffic strategies I have tested. Next I mapped out and sytstemized the process my own team use. What was left was the trafficGrab system. Just the information you need and nothing else.

The first training modules are free and they cover:

How to research the right buying phrases
The best content to prepare to attract buyers
What site structure to use to harness conversions

The other (paid) modules cover:

Traffic – and LOTS of it
Conversions – so you make profit
Leverage – make event more profit!

What you can expect

There are 24 traffic Steps, a huge Mindmap and at least 9 hours of high quailty video in this full course. (Some people think I am a little crazy making all of this available for just a one time investment of only $79.95).

Start viewing the first modules from the course for FREE

Highlights from the course include:

How to get targeted traffic from scratch.
How to build a list of qualified buyers.
How to scale campaigns once you get conversions.

The big traffic channels are covered:

Facebook Traffic (Paid and Free)
Youtube Traffic (Video domination)
Google Traffic (Getting top SEO positions)
Affiliate Traffic
PPC Traffic (Pay-per-click)
RSS Traffic
Article Traffic
Web 2.0 Traffic
Email List Traffic
and way more….

Case Studies revealed

In this training I am showing a few case studies where I generated truly excellent sales results. You can see the EXACT campaigns and how I did it. It is not often you see real results laid bare like this. I am taking a big risk educating my competition. The system I have developed can be replicated. My students have been able to get similar results so perhaps you can get some value from this too.

TrafficGrab System reveals…

If you ever wanted to see how to generate 300,000 views per month on Facebook, or have more than one million dollars flow through your shopping cart each year, this is the place to see it. I’ve done it.

The introduction video is waiting for you here

(please make a comment if you like the videos!)

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Traffic Grab Review

How To Start An Internet Business

James — Thu, 08 Apr 2010 03:48:50 +0000

It seems whenever I go to a BBQ or a friends place I get into a conversation about Internet Marketing. It makes sense since friends know I quit working for a boss a few years ago and I now live at the beach. They want to know how.

my backyard

This is what I usually tell them to get started…
In my conversations I usually end up giving them the short version of Fast Web Formula (my own formula for building a 7 figure business from scratch). This is the back of the beer coaster outline:

Step 1 – Mindshift
Prepare to bend your mind and move beyond the standard thinking that so many people suffer. Amazing things can be done online only if you accept that there are different rules (especially when it comes to leverage). Many office workers are conditioned into 9-5 thinking. You HAVE to break out of that mindset to make it online.

Step 2 – Plan
Have a strategy. Most people approach internet marketing with a product in mind and then try and figure out how to sell it. Wait, there is a better way! Often nobody is interested. I prefer to start with the audience in mind. The starving crowd we often hear about in marketing speak. Usually I suggest the basic strategy of being an affiliate (I liken this to being a commission only sales person). As an affiliate we still build a list and create an authority blog where we will eventually sell our own products as well.

Step 3 – Research
Time to do some keyword research. The easiest way to do this is use Market Samurai. If not, the Google keyword tool will suffice. We look for search terms that have some traffic, advertiser competition and less than say 60,000 results in ‘quotes’ in the search listing. In this example I ended up finding the key phrase: ‘How to start an internet business‘ from my seed search.

This should be a buying phrase with commercial intent. Words like ‘how to’ or ‘buy’ are always useful! Next we type that into Google and pull the keyword lists from the top few ranked sites using the alexa ‘search analytics’ data. We will use these phrases in our content and as tags for blog posts and videos to help Google understand what our site is all about.

Step 4 – Money Link
Now we join a program where we can sell an offer relating to the keyword. We search for our keyword + affiliate. Often we will find a clickbank product or a CPA (cost per action) offer from somewhere like Neverblue. There are also some cool offers at CJ.com. Once we have signed up for an offer we now read the sales page and get into the mind of the buyer. Note if you already have a site that makes money you can use this technique to get yourself more traffic and links by pointing the campaign to your own site.

Step 5 – Content
Now we create or buy some content to use as a lead magnet. Ideally this can be a video (you can transcribe it later into a PDF report, MP3 podcast and blog post). This means we can use a youtube strategy of posting video content with a view to attracting clicks to a URL (web site address) displayed as a watermark in the video and in the description link next to the video. If we have no content we can rent or buy a youtube video by contacting the owner of an already existing video. If you are creating a video it can be a slideshow made with powerpoint. You can film yourself with a digital camera set to movie mode. Alternatively use screenflow or camtasia software just to make a screen video of you talking on the sales offer page whilst scrolling. See an example here.

Step 6 – Traffic
Time to get some traffic. We post our video and place links in the description to either the offer directly or your own blog. For affiliate links I suggest you use a re-directed domain. Buy a domain from namecheap and then re-direct it to the affiliate link using the built in free feature.

Later when you scale up you should host the re-directed domain on your own server so you can track traffic.

Here is the 301 re-direct index.php code I use:

(Click to enlarge picture)

If you are building a blog then get a nice keyword domain or brandable domain and build a wordpress blog on it using the C Panel wizard called Fantastico. There are a number of free tutorials on youtube for building a wordpress blog. Make sure you use the right SEO permalink structure of /%category%/%postname%/ and use six tags per post with keywords (that you got from Alexa).

Step 7 – Conversions
Now we need to get that click to the offer and also build our list. It will increase conversions if we offer a bonus with purchase. If we do that we can also collect an email address for each buyer. The blog should have a name capture with a useful free report or similar. Use aweber or similar to get the names and send out bonuses. Once you have some clients (even ten) send them to a survey from Survey Monkey and ask them what else they buy / would like to buy and make it for them! The goal of course is to build a huge qualified list so that you can make money any time you need it just by sending out targeted valuable offers.

More tips
Once you have this process in play you will be ready to get “its not about the website“. Be sure to get some links to your content using bookmarking, linkvana and other methods such as podcast directories and article distribution. If you need any help with any aspect of this process or you just want to learn a bunch more profit models then you may want to access SuperFastResults.com where I answer your questions personally.

Note: I have used affiliate links in this posts.
This is an example of how you can create useful content that also pays. You can do the same thing on your site.

Please post your comments below:

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How To Start An Internet Business

Guru Blueprint – Eben Pagan Review

James — Thu, 01 Apr 2010 11:57:40 +0000

Eben Pagan has a new course called “Guru Blueprint”

Can’t afford $10k for coaching?

The guru home blueprint covers information products and how to get started selling and publishing them online using his advanced strategies for Internet Marketing.

What is an information product?

Eben will tell you it is anything that packages up information that you can sell. It could be text, or you can move up the scale to audio, video and then more advanced products such as coaching, consulting and high end platinum group masterminds.

Where did the information industry come from?

Earl Nightingale started publishing self help information in audio format and now we have seminars as we trend to a knowledge based society. John Patterson used to run sales boot camps and compiled sales manuals over 120 years ago. Peter Drucker (one of my business heros) predicted the knowledge worker half a century ago.

The knowledge worker

Most of us (more than 70%) work with our minds rather than the industrial age situation of physical labor. Drucker predicted that our traditional educational systems will fall, and it is. The new people are in little tiny niches creating the new education system. The transition from the old to the new has opened doors and allowed people success in becoming a modern guru.

Guru means wise master

Now we are all good at something and we can blaze our own trail. Do you want to write a book? Yes – then you need to learn more about Eben Pagan’s Guru Home Study Course. Why is it great to be doing this right now? You can do this for almost no money. Write a word doc, publish it and set up a shopping cart, then you are in business.

You no longer need money to make money

There are a lot of free and low cost tools that allow you to make money very fast. Technology automates almost all of the stuff. The tools are able to be used, such as the ability to get a bunch of people online for free for you to record.

Another huge advantage is the availability of thousands of micro niches where there is almost no competition. $5k or $10k a month are not unheard of these days. The other amazing thing is that the big companies cannot afford to come into small markets to compete. For less than $500k profit a year they cannot compete.

You can own your own niche online

Another reason why info product marketing appeals is the flexibility of working online anywhere. Some travel as they work. We are no longer tethered to our business and our income is only limited to our ability to find and develop profitable niches. I have had ten vacations this year and it has not been an issue. As long as I can connect to the internet every few days that is great.

How much money can you make selling info products?

$5 – 10K a month no problem. Eben Pagan knows 100s who make millions and dozens are multi-millionaires. You can do this from home and start right now in any niche. Eben Pagan runs companies that generate $25 – 30 million dollars per year.

Three pillars successful info publishers use:

1) Content

Products, articles, videos, etc… What is my niche? Here is a simple three question test. (These questions focus your mind. The better you can answer them the better your content will be).

- Is my prospect experiencing pain and urgency or irrational passion?
(Strong emotion is much easier than talking people into buying).

- Is my prospect pro-actively looking for the solution? (This is why search engine marketing is so critical).

- Does my product have few or no perceived options? (This is a version of the Jay Abraham angle of asking why the client should deal with you versus every other available choice).

Create your own market where you are the only leader. Choose the format that gives you the highest profit.

2) Conversion

These are all the spots in the business where they take action. Get a name from your prospect. Make sure you have clear call to actions. Give away something very valuable upfront (worth $50 – 100). Combine the call to action with a teaser of the value offer. Another way to get conversions is to reverse risk.

3) Customer

List building, client attraction etc… make sure you focus your advertising on the strongest emotional factor.
Generate leads with free content.

Things you can do right now to tap into info product profits:

- start a blog
- get an email newsletter
- have a place where we can create valuable information in our niche
- start creating content every day from now on
- create a simple product
- get a freeconferencecall.com account and they will set up a bridge line you can teach and you can record the call for free
- survey the clients when they come to your site
- set up a shopping cart
- interact with your prospective clients, for example do one to one coaching calls and do group coaching calls
- talk live to one prospective client for free upfront

Eben recommends you get good at solving problems because then you will develop faster and opportunities will present themselves.

If you get Guru Blueprint

You will have the best training, the best modules with DVDs, membership area and webinars etc and be on the fast track for information product guru status.

Watch The Eben Pagan Video and get more FREE information from this elite Internet Marketer.

** Guru Blueprint BONUS ** – I am offering recordings from my newest course plus two months FREE access to SuperFastResults.com. Read the Full details of my Eben Pagan Guru Home Study Course >>BONUS Click Here<<

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Guru Blueprint – Eben Pagan Review

John Carlton said NO to this…

James — Sun, 21 Mar 2010 12:23:54 +0000

John Carlton is one of the most critical, life changing mentors I have encountered. EVER. The skill he (amazingly) shares is essential. That skill of course is:

COPYWRITING

John Carlton

So powerful is John Carlton’s command on the copywriting world, he merely has to mutter ‘seminar’ and a trance like effect overtakes the minds of the BEST of the BEST sales writers. They fly from all around the globe to his ‘Action Seminar’. I mentioned to you that I was heading to this event on this blog first. I then packed my well worn ‘mac pack’ and off I went to the other side of the world again.

I was lucky enough to attend this seminar in San Diego
I scrawled a stack of NOTES into my journal like a crazed journalist! BOY, I am glad I did. This dog eared journal has been transforming my business ever since.

You couldn’t make it?
Now I am certain you would have liked to come and, for whatever reason, it may not have fitted perfectly into your travel plans. I get it, time is money and all that. This got me to thinking ‘if only I could share my notes’ you could get the gist of what went down. Wouldn’t that be cool? It would be a shame if you could never get inside that moment and experience the profitable lessons ever, so I did something for you.

I pestered John Carlton to let me release my insider notes.
Yes, I wanted everyone to know some of the best tips I gleaned from the John Carlton Action seminar. Not only that, I wanted to let you pass this around to your friends with tweets / Facebook posts and email! I took it upon myself to take up the cause on your behalf and hounded JC for three weeks to let me release these notes.

The first time I asked he said, “Please wait – be patient”.
Was he kidding? Me patient? I got to thinking, perhaps the grand master is trying one of those ‘take away’ things on me (this is not fast food by the way, it is the process of telling someone they cannot have something or they don’t qualify etc). If it was a take away it sure was working!

The second time I nibbled at him he said “NOT YET”
This guy has some chops, I’ll give him that. (Again this is not food. I still don’t know exactly what it means. Chops could be old-timer speak for “balls or experience”?). Eventually I broke down the resistance. It pays to be persistent when you believe in something enough. The third time I asked for the release of the report these magical words came through my gmail “Yes, you can”…..

….Gee, I hope it was worth it!

You can now download my NOTES
(However I recommend you do this before he wises up to my persistence ploy). This report was extracted from a private webinar I held inside my coaching forum called SuperFastResults. I hold webinars pretty much each week and I spilled the beans for paying members. This way they get to travel the world almost over my shoulder! Inside the report you will get the insider perspective on copywriting seminars!

DOWNLOAD the report free (no opt in!)

There is something VERY important in that report
The main thing I want you to pay particular attention to is the paragraph on top of the very last page (my favorite JC sayings). These explain the essence of what I get from my copywriting mentor and the driving force behind why I am releasing this report (especially the bit about DEADLINES). When you have no boss and no other constraints ‘no deadlines’ is a sure way to get nothing done.

By the way, who else other than me thinks John Carlton is the REAL deal?
How about John Reese, Dan Kennedy, Yanik Silver and the Mass Control / List Control Guru Frank Kern!. He is quoted on John’s famous Simple writing System blog saying “When John talks about changing your life, he’s not kidding around”. This is the guy who just sold several million dollars worth of List Control with what? – Copywriting!!! (Even videos are using the same sales lessons).

Why should you learn copywriting?
In the words of John Carlton:

“ALL the top marketers you know about,
online and offline, know how to write their
own sales messages.

And when it’s really, really, really freaking
important that it gets done right…… they
almost always actually DO it themselves.”

This works…
When you want to increase conversions to a level way beyond the average punter you should learn this skill too!! I have used what I learnt in videos, blog posts, ppc ads, live presentations and reports. This is the ONE skill that will most likely make you rich, when implemented. Luckily (and strangely co-incidentally) John Carlton is soon releasing his new Simple Writing System copywriting mentoring! Check out my John Carlton Simple Writing System Bonus

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John Carlton said NO to this…

Another Major Reason Why Most Internet Marketers Fail (and What You Can Do To Fix It)

James — Fri, 01 Jan 2010 03:33:49 +0000

It pains me to see so many people fail when they try and get online. Go to any public forum and you will see the desperation and bitterness from those who have invested time and energy into this amazing business only to see it fade away. They once had the motivation and the mindset in place yet they came up empty to the point where they are worn out and often resent anyone who has achieved success.

Most people are making the same mistake
A huge number for products focus on mindset, tactics and onetime strategies that become obsolete fast (if they EVER worked!). It is tempting for people to jump in and get busy ‘taking action’ only to fail. This is assuming that they get over the massive overload most marketers are faced with in the first place.

Taking Action will NOT make you successful unless…
All the time well meaning people are shouting (in caps) TAKE ACTION!. Well guess what? If I dived into the sea here and started swimming east towards New Zealand (from Sydney) I would probably drown. It would not matter how great a swimmer I was or how determined and focused I was on swimming to the end goal. It is just not possible! Mindset and action are not enough.

This is the REAL secret
It is a matter of doing the right things. I know that seems like simple advice however this is the key element. Take action on the right things (and don’t worry about being a perfectionist) and you WILL see magnificent things happen.

Why not model yourself from someone who has already been there?
I’m revealing the exact same high level Internet Marketing techniques I used to propel my business to the seven figure a year mark in record time. People often pay up to $3,997 to learn some of these strategies one-on-one and now I am letting you have access to the raw summary.

You see the key point is this: “It’s not about the website”:
Instead you need to learn the right things such as:

* How to ‘think’ like a 7 Figure business operator
* What research factors make getting success ten times easier
* The three types of traffic to look for and how to get loads of it!
* Why recurring income is essential for explosive income growth
* How to construct a ‘Mafia offer’ your prospects simply cannot refuse
* The one word technique that doubled my business in just one month!

Concentrated information
I created a 22 minute ‘condensed’ information product called “It’s not about the website. It was produced after 17 hours of grueling one-on-one master mentoring sessions. This is the raw Video, PDF and MP3 summary version without any hype or fluff. I decided not to turn it into a fancy home study course (YET!) so that more people can have access to the information for a fraction of the investment. You have NO excuse not to jump all over this at this launch investment price!

Now you can take action!
In just a few minutes from now you will possess a solid workable formula that will be the foundation to propelling your Internet Business at lightning speed. I know you can succeed when you apply these strategies because they are RIGHT and they work.

Click Here To watch an introduction video

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Another Major Reason Why Most Internet Marketers Fail (and What You Can Do To Fix It)

Essential Accounts for Internet Marketers

James — Tue, 29 Dec 2009 02:51:43 +0000

New to Internet Marketing?
I get a lot of new people asking me what they need to get started as an internet marketer. I have compiled a list here of the accounts and other important programs I use often in my business and if you have these things you will be well on the way towards being an effective ‘IM’er’. In a previous post I covered some of the equipment you need to get started for internet marketing.

Google has some good stuff
Google provide some of the best tools Internet Marketing experts rely on. Start with a GMAIL account. To discover why this is so powerful check out my how to use Gmail lesson. Next you should grab a Google Analytics account for tracking website traffic. The Webmaster tools account will help you with SEO (Search Engine Optimization) and Google AdWords will be good for paid traffic (PPC).

Send and receive money safely online
Grab a PayPal account. It is owned by eBay and is very secure. This will be the fastest easiest way to buy the things you need and to receive money for your first information products. You can receive one time payments and recurring products with PayPal.

Professional grade email auto-responder
To build your client list you will want to use a professional grade email service including an auto-responder / broadcast service like Aweber. Auto-responders are automated email delivery systems and this is how you van setup systems that work 24/7. Aweber work very hard to negotiate high delivery rates with ISP companies so that your emails get through. The easy to use wizards will help you configure the essential elements of your account including setting up a decent followup series. Externally hosted they are web based so you can log in from anywhere and manage your client base. They have very good tools for creating sign up forms and templates for email broadcasts.

The most powerful yes easy to use shopping cart and automation system
To integrate PayPal and your Auto responder (email broadcasting service) and include affiliate management you should get Nanacast. This system will process sales, giving you the option of up-sells, down-sells and more. You can set up different payment structures and integrate it with your list building software of choice. It replaces the need for many other items and will scale with you since it is externally hosted and requires no script installation or on-site maintaining.

Domain Names
To control your brand and have ownership of your sites you need to have your own domain name. DO NOT build your entire empire on Facebook or any other external site because they can go away anytime and you risk losing everything. Make your site the central hub for your business. Too many people have lost a business because they made poor choices relating to ownership and control. Buy all of your domains from Namecheap. They are very easy to use, highly competitive for price and all round awesome people. If you have a few entities consider making an account for a few different entities so that you spread your risk a little.

Reliable Internet Marketing Web Hosting
I have many servers with Hostgator. The best type of account for new – intermediate internet marketers is a reseller account. This will allow you to have a C Panel (Individual Control Panel) for each domain you host. They have the ability to install WordPress blogs easily. This means you can sell hosting to others and give them access to JUST their account and no others. These accounts will handle many domains and are really well priced. If you plan on having a very big site like a busy membership or an authority blog with lots of traffic you may want to consider a Dedicated server. I run several just so that I have no other marketers on my IP address. This means I will not get any penalties from the search engine for the silly actions of others. (Rare but possible with shared servers). Hostgator also run a sister company called SEO Hosting if you need multiple IP addresses. I have several accounts with them also.

Communicate with Skype
I use Skype everyday as an effective communication tool. It works over the internet connection so you can Skype to Skype internationally and locally for free. You can set up normal phone numbers and voice mail services like a regular phone plus make regular phone calls using Skype credit. The call costs are very low and it is easier to be on calls hands free using the computer monitor speakers or a headset. There are several call recording applications you can use to record Skype calls making it the ideal way to conduct interviews.

Snag those screen shots
I love a tool called SnagIt by Techsmith. It works really well for Windows and now they have a beta SnagIt for Mac. Using this tool you can take screen shots and dress them up with notes, squiggles, cropping, re-sizing and more. It is the perfect way to make simple banners and compile information products with visual instructions.

Manage everything
I LOVE basecamphq for managing my projects, outsource team, partnerships, virtual assistant and special clients online. It allows file uploads, whiteboard brainstorming, todo lists and milestones. You can exchange messages in there and segregate projects between different users. You can add ‘Campfire’ to that for live chat. You can use an iPhone application (called sherpa) that allows you to view all the projects on the go.

Firefox Browser
Serious IM’ers use Firefox because of the add-ons. You can use toolbar bookmarks to arrange everything you use often,. There are a bunch of awesome add-ons firefox works with to automate, systematize and speed up your effectiveness. I have posted about firefox bookmarks before. I use S3fox, SEOquake, Onlywire and Wordtracker add-ons.

Social Accounts
When you first get online as a professional internet marketer you should immediately get the social accounts with your own name. You need the following accounts:
- Twitter
- Facebook
- LinkedIn
- YouTube
- FriendFeed

Round 2
These are not all the accounts you will need however they are a great start. You will then want to expand to a second round of important accounts with: Squidoo, Tumblr, Ezinearticles, StumbleUpon, Technorati and more….

Keyword research and niche market finding tool
Grab a FREE trial copy of Market Samurai when you can since it is a one stop tool for finding keywords and easy key phrases to target. This tool is great for paid traffic and also SEO (Search Engine Optimization). It works on Mac and PC. I wrote more about Market Samurai here.

Capture sound and pictures
I use Camtasia Studio for screen capture and editing. For audio you can use Audacity. When you have these you are able to create content and this is a major step in making serious money online an an Internet marketer. I’ll cover content creation in future lessons.

Questions and Comments
Do you have a question about setting up for Internet marketing? Need to know more about anything above or other accounts you may or may not need?> Just post your question below:

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Essential Accounts for Internet Marketers

The Hidden Benefits of the ‘Buy With Bonus’ Internet Marketing Strategy

James — Mon, 28 Dec 2009 08:10:17 +0000

How I started
The most effective strategy I stumbled upon in my early affiliate marketing career was the ‘buy with bonus’ technique. It is has also been called ‘the leech method’ by Chris in Affiliate Project X however I was doing this long before he published that awesome ebook. The technique involves finding a product that is selling (or in the case of a product launch about to be sold) and creating a really attractive bonus to complement that product to ethically entice people to buy through you. I want to teach it to you since it helps both buyers and sellers.

Why you should S.C.A.M.P.E.R
I had bought some resell rights for a Patrick Chan product he did with Stephen Pierce. It was called ‘Win in the niche’. I have long since taken that site down however in that interview Stephen was talking about the concept of S.C.A.M.P.E.R. This technique is highly valuable for brainstorming what sort of bonus to develop as a giveaway. I later found out it was invented by Bob Eberle and stands for:

S – Substitute – components, materials, people
C – Combine – mix, combine with other assemblies or services, integrate
A – Adapt – alter, change function, use part of another element
M – Modify – increase or reduce in scale, change shape, modify attributes (e.g. color)
P – Put to another use
E – Eliminate – remove elements, simplify, reduce to core functionality
R – Reverse – turn inside out or upside down

Using this creative process you can combine the affiliate concept of complementing a already successful product to leverage the market that is ALREADY THERE. It is easier to ride waves than create them. You are grabbing the energy in the market and doing some judo on it!

The MASSIVE benefit
When you setup your claim process properly you get to keep the name and email address of the person who JUST bought a product! Plus, you know what they just bought so it is a ‘no brainer’ what else they might want! (If you are not sure just ask them what else they already bought). You can then construct more offers.

More than $100K with less than 1000 buyers
Now you have just built a list of genuine BUYERS not freebie seekers. You can likely earn in excess of $100k a year in affiliate commissions from less than 1000 buyers in just one niche. Each person on your list earns you commission up front PLUS back end sales from your auto responder sequence of related affiliate offers… It is easy business and you are adding value for them since they are getting more through you than dealing direct. It is helping buyers. Vendors love it too because you are increasing the sales conversions.

Double BONUS
The other amazing thing that happens is now people who already have the product you are selling will want to buy your bonus from you directly. This is what happened to me several times. The first time I took my ‘bonus’ to market I had a $1000 a day business selling my BONUS directly as a stand alone product. The rule I stick with now is that my bonuses must be good enough to sell as a stand alone product.

How to set up your ‘Buy With Bonus’ business
Rather than step-by-step it out here, I have created some high quality training for you. It is called Affiliate Accelerate and it is a Video, PDF and MP3 product I could charge plenty for (or use as a bonus!). Today however, you can just download it for FREE. I hope you enjoy it (especially the special bonus I sent you after the first few days…)

Grab Affiliate Accelerate

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The Hidden Benefits of the ‘Buy With Bonus’ Internet Marketing Strategy

The 7 Most Common Affiliate Marketing Questions (And Answers) FREE MP3

James — Mon, 07 Dec 2009 13:10:39 +0000

As I am putting together a product teaching people how to make money as affiliate marketers, I just conducted a detailed survey. The point of the survey is to make sure my product addresses the core concerns of my client base.

In this case I got all the data back and compiled it into the most common questions. The survey sample was large and accurate so here are the survey results:

The Top 7 Questions Affiliate Marketers Asked

1) How do I get sales without a list?
2) How do I build a responsive list of buyers?
3) How do I get sales without a powerful Blog?
4) How do I make a bonus that is attractive when the super affiliates and gurus are competiing over product launches?
5) How do I get traffic?
6) How do I manage the technical stuff?
7) Whats your biggest tip for affiliate marketers?

Rather than answer these myself I thought it would be beneficial to get another affiliate marketer on the phone and brainstorm some ideas. Jay Deiboldt is a bright marketer I met at underground seminar and I have been watching his handywork over the last year. His new product Google Slapper covers many of these topics so I thought he would be perfect to get on the line.

Here for your benefit is a 40 minute conversation between Jay Deiboldt and James Schramko discussing various aspects of affiliate marketing as we uncover some secrets and address each of the burning questions. We hope you enjoy it.

Topics revealed in the MP3

- Why new people are caught in the the vicious cycle of thinking they need to be building a list before they start.
- How to build traffic directly from Google and takeover the buying keywords searched for.
- How to start with zero customers on list and how you can make sales even without a list.
- Why you should target buyers and make a list of buyers
- How to collect names of people who are looking to purchase
- How to build a list of responsive buyers
- How to get ultra high open rates
- How to have a high quality client
- Factors for building trust, getting high stick rates and keeping people on your list
- Creative ways to come up with extra bonuses people value
- A tip about subject lines for excellent open rates
- Why you should tell people when they should not buy something
- Tips on how to avoid the reciprocation pressure
- How you should review things and if you should truly believe in anything you promote
- blog review model for established rankings
- Tips to get traffic if you do not have a powerful blog
- Hot new resource Jay has noticed that is getting great rankings
- Details on how to construct a killer bonus offer.
- Examples of bonuses and launch results
- What bonus formats work best and why
- The one bonus that is a huge mistake (and people still do this!!!)
- How to create a three way win:win:win with value bonuses
- How to partner and leverage others when you have no bonus
- Why helping others will get you ahead faster

Plus we cover more tips for getting traffic including:

- web 2.0
- blogs
- forums
- ppc tactics
- wordpress
- forum marketing mistakes
- testing techniques to determine where the best results come from
- how to maximize the result

Small wins early on can get you in the right mindset

We end the chat with Jay’s big tip – the one thing you must learn. I also offer a tip – how to set up in the beginning to end up ahead. We close discussing how to stay organized
by doing one thing at a time, eliminating onfo overload and taking massive action…

If you like this check out TrafficGrab

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The 7 Most Common Affiliate Marketing Questions (And Answers) FREE MP3

CPA Tsunami Bonus

James — Wed, 21 Oct 2009 07:34:46 +0000

This man has taught me plenty. Chances are you have never heard of this Mike Hill before. He is a volume media buyer, innovator, genius and a high traffic conversion specialist. He used to work as an explosives expert prior to that. Many people ask me who my mentors are and Mike is my traffic and conversions mentor.

Mike Hill and James Schramko on Las Vegas Adventure

RFT, CPV, Ad Networks…
It would be impossible to explain the level of personal support and friendship I have received from Mike, however he has been in the background for me since early 2008. I watched his presentation about Risk Free Trial Offers at Yaniks underground. Over dinner and during a spy hunt adventure he shared one powerful Cost Per View (Contextual Advertising) secret including a private resource list that allowed me to dominate my market. (I have since combined this technique with a blog to make over $50,000 from just $300 worth of advertising). He taught me about upsell and downsell strategies as well.

Banners, Short Copy landers
Mike alerted me to the reality that banner advertising is huge and it exists outside of Google on a massive scale. Banners are especially powerful when coupled with short copy (above the fold) landing pages using specific source specific triggers your opt-ins can be highly targeted. I use this technique in many niches (including for this blog).

Grab this – I’m serious
If you ever wanted to get straight to the source this is the right time to learn directly from Mike. More importantly see how he does the process of marketing. It is magical and super effective. The combination of short copy, ultra source targeting and multi-media components (such as SMS) are worth mimicking…..

Watch This Video to see the CPA Tsunami BOX and contents:

What you can get in the training
At launch Mike shared his continuity summit presentation, giving you even more powerful information to apply in your own business. You could watch the most powerful way to run CPA offers – Risk Free Trials, and how you may optimize your landing page process to generate MORE money, no matter what your traffic source is. If you want more then watch Mike explain CPA Marketing and Mass Traffic. Learn how you can drive massive waves of traffic to your site, and how to tap into their traffic stream.

Heard of Value Trojans?
Value Trojans are, as the name implies, are methods and offers you can easily use to inject value into your process, which will in turn create more revenue from your satisfied customers. One of the CPA Tsunami bonus free-line videos Mike gave away provided an in-depth look into how Value Trojans work, how you can apply them to your offer, and the enormous increase in revenue that are possible….

Hurry -> Access CPA Tsunami here before Mike pulls the page down and goes back underground.

**** I want to make buying CPA Tsunami a very easy decision for you… ***
When you buy the course from my link you get my course as a bonus:

Buy Here

Grab my NEWEST online course. Business Internet Formula
In this 3 day workshop (12 DVD’s worth of content) I covered the following:
- Internet Marketing Overview (How it all fits together)
- Internet Profit Principles (How it works)
- Mindset (How to think like a successful business person)
- Action Steps (What you need to DO to make it)
- Research (I unlock all the secrets of discovering what is hot)
- Content Creation and Product Creation (How top create your own high profit products and services).
- Monetization (How to make the most amount of money possible and all the systems I use)
- Domain names and Hosting tips (So you own the best properties)
- List building strategies (For getting and re-selling clients)
- Testing and Tracking (Getting more out of less)
- Copywriting (You will be a master of this any way!)
- WordPress Blogs (See me build one from scratch and rank overnight)
- Simple websites (See me build a website in just a few minutes…)
- Pre-selling exposed! (I walk you through the pre-sell process)
- Back-end profits (See where to take the sale to increase profits)
- Traffic (This is a COMPREHENSIVE traffic lesson in detail)
- Profit models you can use to multiply your profits (I have tested them)
- Advanced (Watch as I reveal my best lessons on taking it to the next level)
- Mafia Plan (This is my 7 figure blueprint)

People paid $4,000 to attend this 3 day workshop
You will have access to the full recordings ONLINE and you can download the workbook loaded with all the maps so that you can follow along. This was a one-off workshop and it is FRESH.

Nobody is teaching anything like this
If you want to take your business to the next level with information that is cutting edge then all you need to do it grab the CPA Tsunami course from my link:

Buy Here (I recommend you clear your cookies)

Submit your receipt here and I will contact you with your bonus details (.after checking your order).

This offer will expire when the doors close for Mike’s offer or at any time prior.

(my link again)

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CPA Tsunami Bonus

How to Go from Zero to 90 MPH in Web Marketing AUTHORITY even if you’re just starting out…

James — Wed, 16 Sep 2009 13:55:56 +0000

John Carlton asked me to collaborate with him on his Simple Writing System release. His idea was to get a few of his friends (a who’s who of mega stars) and some new kids on the block (me) to give up some KILLER content to get a bit of goodwill going in the market place. It worked!
Click Here to View.

Slow Sucks….
The topic John chose for me to discuss was how to get well known online FAST. He identified that I have built a rapid trusted profile among the inner circle of Gurus he knows. One of my secrets was using technology to catapult sites above others.

In front is just not good enough
Once you take a top position in the search engines you need to help people (no FORCE) people to take action. This is where John smacked some sense into me!

When I was putting together the product I documented many of the key elements that would cause rapid success inline. Here are but a few of them:

Sell
We all sell. We are not just selling a product or service either. We are often selling an opt-in or a repeat visit to our blog during the relationship building phase. Nothing happens until you learn to sell! John showed me some selling techniques that were shocking at first and then I tried them. Wow. Now I had the entire formula!

Start with the end in mind
Whatever the end goal is, everything you do should support that end. This means having a strategy. If your strategy is to get authority, then all of your communications should support that end goal. This is where having proof can really help. The more proof the more real you become.

What potential constraints are holding you back?
Before you get anywhere you have to have a baseline health, a good mind (attitude) some knowledge and skills, a great business model, time and access to money. You need to get rid of your constraint to free yourself for success.

What John Carlton taught me…
I got a new perspective for writing technique. He taught me that deadlines can really help get a result. Timers can be introduced to speed up deadlines. Make unreasonably generous offers and pretty much invite others to rip you off! This sort of offer is very high converting. I did this with my blog posts and product sites – give stuff away. When you give away valuable content it makes the trust scale swing in your favor.

Tell people they can’t have it.
When you exclude people from an offer it often makes the value of the offering go up. I have noticed this time and time again when I have a ‘take away’ element to my offers. Qualifying people fairly hard can also help reduce refunds and increase stick rates.

Write your own stuff
One trend I notice with most of the great personalities online is they write their own stuff. This extends way past sales letters. We now have the opportunity to write attention grabbing video scripts, twitter posts, Facebook comments, face to face, blog posts and emails. Every time you step in front of another part of your audience you have the power to persuade. use it.

Don’t just get people interested, make them take action!
Many people are existing in a zombie like state and never give ‘thought’ a chance. Now you need to help these people take action. Step it out in a very simple format.

The bit between the ears
If you want to get fast progress you need to have strong desires. Once you have desire your intentions will give you the drive you need to propel forward. Some people simply do not want to do what it takes to move forward. Do you?

The right type of Goals
One method to set goals is to have the right type of goal setting technique. My friend Raymond Aaron teaches the method of setting goals in varying degrees of achievement. Setting goals where you have minimum, target and outrageous levels of achievement will encourage success faster.

The club
To get ahead faster you will need to hang around with the right type of minds. Some of the ‘free’ forum people are the wrong type. Misery loves company and you will find plenty of no-hopers in groups of losers. They complain and moan about what others do to them etc… Instead hang out with smart people and those who already know what it is you are trying to learn. You will progress much faster when you have the right contacts.

Watch what they DO not what they say
Observe what authority figures do (rather than what they say they do). You will have noticed that many Gurus help each other. The mastermind concept is strong.

Filter or get lost
In order to get your priority right you need to be able to filter your opportunities. The best way to focus on the RIGHT things is to know what things you should focus on in advance. The type of activities you should be focusing on are: recurring leveraged, addicted buyers, evergreen markets.

S.Y.S.T.E.M
Make sure you have a system to manage your workflow and activities. I like to use a whiteboard and do one project at a time. This makes life easier! If you use bookmarks for common tasks you can place them on your browser bar for faster access. Use a timer to keep your work into bite size chunks.

Get Social
Using social media will leverage your voice online and help you find your audience. I recommend twitter, facebook, Youtube and posting to your own Blog. Going into forums will elevate your profile fast as long as you contribute.

Get live
Go to live events. This will get you closer to the action. Make sure you get a photo of you and your expert of choice. This WILL come in handy sooner than you think. You can use it to promote the products of these people and when you SELL stuff they will pay attention.

Build a connection
Next time you see them mention to them you sell their product and they will probably talk to you longer or invite you for a drink. You can meet almost all the experts near the bar at a popular event if it goes on for a few days and is held in a hotel.

Lame, Lame, Lame
Avoid ‘overt’ stalking. You need to me FAR more sophisticated than that. Gurus get emails just about everyday from crazies expecting to be given everything for free. Desperate is very unattractive.

The smarter way…
Use Twitter and Facebook to start up a conversation. Reply to comments and comment on blogs. If you have something useful. Make sure you tag the image of the person in the photo so that Facebook will send them an alert (most gurus have their own name set up as a Google Alert and Twilert).

The secret.
Who do people think you are? Why? you can control that and it is a lot of fun. Play with it…

If you like this you will LOVE the private webinar called Authority Leverage I did with John Carlton available HERE

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How to Go from Zero to 90 MPH in Web Marketing AUTHORITY even if you’re just starting out…

I switched from Infusionsoft to Nanacast, this is why…

James — Thu, 23 Jul 2009 14:25:40 +0000

Due to niggles with a previous system I needed a new shoppingcart / membership site system and luckily I found Nanacast. It is totally awesome and I predict it will become extremely popular with Internet Marketers.

Paypal or Merchant
I was able to migrate my products from Clickbank and DL Guard straight away and use Paypal. If you want a merchant account you can use that if you prefer.

Easy Wizards
The wizards are super easy to use and you can create memberships and products in minutes. The step-by-step process guides you through setting up the product including custom styling, WYSIWYG affiliate message editors, affiliate details, product support, Up sells and down sells ‘launch tree’ style. Amazing. You can even choose the payment button.

Affiliate Fraud protection
The IP and cookie tracking helps prevent people buying through their own links. The other cool thing it allows is the ability to track clients through the sales funnel and credit affiliates for backend sales and even cross sales later.

Hosted sales pages
If you have only got a product or service you can have the sales page hosted there and use the Nanacast system as your sales letter / cart / delivery center. You do not need a sales letter but it will be better if you do.

Email integration
Nanacast parses (integrates) with Aweber and Get response and iContact plus MANY other auto responders. You can also have unsubscribe rules and ‘lost ‘ sales (canceled) actions for followup. Very powerful.

Nanacast Bonus

Grab a bonus for nanacast here

(cart test is now closed)
(When I was testing the new system out I had a download. The test has finished).

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I switched from Infusionsoft to Nanacast, this is why…