Internet Marketing Business Blog James Schramko » Interview

Advanced Internet Business Podcast

James — Thu, 09 Feb 2012 12:33:44 +0000

Steve O rejoins James Schramko for an Internet business discussion revolving around the SilverCircle Intensive workshop and the key highlights. We cover the advanced elements that cause rapid success when you have these things working correctly in your internet business.

Highlights in this episode

- Doubling your profit in three months
- The importance of measuring your numbers with a spreadsheet
- How to tell what is causing your success
- What foundation steps should you structure your online business with
- The key metrics you need to know to work out your hourly rate
- The super power of ‘veneering’
- Managing a high performance team

Post your comments below

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Advanced Internet Business Podcast

All about Apps

James — Wed, 08 Feb 2012 05:43:55 +0000

Apps are popular so James schramko interviews Software Integrations expert Steve “O” (Ovens) about ‘apps (and other geeky stuff like ‘gyroscopic’).

Steve was a software developer in Silicon Valley when the first tech boom occurred. Will it happen again?
Listen in for our discussion surrounding IPads, iPhones, Androids, Apps, Games, User behaviour and more. Enjoy!

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All about Apps

Podcast Like a Professional – Tips from Dan Lyons

James — Mon, 12 Sep 2011 01:16:50 +0000

Dan Lyons is a Radio DJ and he brings a level of professionalism to podcasting that many business owners lack! I grabbed Dan for half an hour to talk about this vital marketing medium. In this podcast we discuss:

The two main audio formats of Podcasts
Choosing ‘roles’ when you have multiple hosts
Branding your podcast for a more professional sound
Dealing with difficult interview subjects
Getting interviews with ‘stars’
Voice and language techniques for maximum impact
How to attract traffic via expert interviews
The correct protocol when you interview an expert

Check out Dan’s Podcasting like a pro

Please leave your comment on iTunes and ask questions below:

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Podcast Like a Professional – Tips from Dan Lyons

Andrew Warner from Mixergy.com Reveals His Best Interview Content Creation and Production Strategies

James — Sun, 11 Sep 2011 07:38:45 +0000

Andrew Warner

When it comes to interviewing powerful business experts Andrew Warner is the king. His blog Mixergy.com is crammed full of excellent entrepreneur interviews. I asked Andrew a range of questions about the art of creating and producing interview content for marketing. Use these tips to grow your own internet marketing business audience. We covered the following topics:

What happened after he sold his 30 million dollar business in his 20′s
Why he set up Mixergy
The importance of being yourself
His biggest take away from interviewing Seth Godin?
How to be a producer versus a spectator? (perfectionists block your ears!)
The best way to view feedback from critics?
Is interviewing easy or difficult?
Should you sell products on monthly or lifetime subscriptions?
Are transcriptions required?
The one thing that can KILL an interview (many people do this)
Why slavishly following just one ‘guru’ is a recipe for disaster
How to connect with people you admire…

Please leave your comments below and rate this episode in iTunes!

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Andrew Warner from Mixergy.com Reveals His Best Interview Content Creation and Production Strategies

Facebook Advertising Secrets With Jen Sheahan

James — Sun, 11 Sep 2011 04:23:26 +0000

In this podcast James Schramko asks Jen Sheahan from FB Ads Lab these hard hitting paid social media questions:

Can you really make money on Facebook?
What products or services work best on Facebook advertising?
Is Facebook better to use for branding, direct response or cross promotions?

Jen Sheahan on stage

Highlights in this paid traffic episode include:

How to get dramatic improvements in ad response
Mind blowing remarketing strategies for internet marketers
Internet Marketing segmentation tips
Should you DIY Facebook Ads or have it done for you by a Facebook service agency?

Enjoy this episode and be sure to comment on iTunes.

Check out FBAdsLab:

Jen is a speaker at FWF3

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Facebook Advertising Secrets With Jen Sheahan

Internet Marketing Is Changing… A Revealing Interview With Ed Dale

James — Thu, 18 Aug 2011 14:20:42 +0000

Ed Dale and I caught up for an hour long chat about the changing landscape of Internet Marketing. One thing we can be sure of in the Internet space is change. Each time Ed and I catch up there are new things going on with attitudes, software, strategies, hardware, systems and observations. In this revealing podcast you will get the latest info on a broad range of topics:

Working from home v’s office
Ed’s REAL driving force for success
How your brain works (and is changing!)
The essential SKILL you can acquire even if you didn’t think you could
Creative cross -market pollination ideas
Why pre-judging is hurting your results..

In this podcast I ask Ed why he does not yet have a tech blog – the answer may just help you with your own opportunity filtering. We then go on to talk about G+ (Google +) and WHY it exists. Beyond that we discuss:

Why Ed chooses certain technology solutions (No, it is NOT if it has Apple on the cover)…
A secret about Ed’s past that explains his ability to orchestrate his business
The ultimate solution to shopping cart abandonment
The best continuity deal on the planet
Pricing versus value trends (We mention my TrafficGrab product as a case study)
The BEST way to build value around higher priced offers
The +1 button and why it is a big deal (put it on your websites!)
Ed’s new podcast >> video animation concept
How to protect yourself from losing your content (obvious answer yet so few people do this)
Building your Author rank
Ed’s number ONE (and mine) strategy for becoming an authority
Are Hoodies Good or Evil?…

If you like this podcast be sure to see Ed Dale at FastWebFormula3 and be sure to hit the +1 button

Subscribe on iTunes

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Internet Marketing Is Changing… A Revealing Interview With Ed Dale

Super Affiliate Marketing

James — Fri, 12 Aug 2011 08:37:48 +0000

Andy Grand is a rather private super affiliate from Switzerland. A member of the Apex club for top 100 Clickbank affiliates he knows a great deal about affiliate marketing. Together we run the most focused Internet Marketing Community on the web – SuperFastResults.

Listen to todays podcast to hear Andy answer my questions:

Is Affiliate marketing still valid?
What changes have taken place in the market?
The best traffic source?
What is different after the Google SEO changes?
Is the Google affiliate program good?
Explain the Clickbank / Plimus changes?

Andy will be visiting Australia to present at FWF3

ATTENTION: Affiliate Marketers

Andy and I put together a hands-on 8 Week Super Affiliate Masterclass. Watch the video here to see my affiliate mistakes and successes plus discover if this program is your best option for getting ahead in the shortest amount of time:

Masterclass started August 15th - CCheck the course here!!

Please rate this episode on iTunes

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Super Affiliate Marketing

Alexi Neocleous Discusses How To Have Only The Best Customers Coming To You Ready To Buy What You Sell

James — Fri, 15 Jul 2011 12:51:09 +0000

Alexi Neocleous from MarketingBump has developed a terrific system for getting high paying customers coming to him. Getting the customer to take action is the topic of todays Podcast.

You will discover:
- How to sell by NOT saying same thing as others
- What almost ALL multi-million dollar entrepreneurs have in common with each other
- The core difference between branding and direct response marketing (and why one should be the focus)
- Why hiring specialists will speed up your results faster than figuring it out yourself

The ultimate customer getting funnel
Listen to how Alexi sets his filters to attract the perfect 7-8 figure customers who love what they do. His sales and marketing knowledge is so strong that he designed the ultimate system to only ever attract the right customers. This discussion is perfect for you if you are consulting to businesses. Consider getting rid of your desperate, low end, service needy customers and replacing them with a high end customer instead.

Profitable Mind Control
When you want to increase your revenue work on your money mindset. When you have a good psychology for wealth you get better results. The self confidence that YOU and your business possess will control the type of interaction you gave with yoru clients. Alexi states you will get your exact match client. When you are starting out it is critical to re-enforce the positive wins you get as you get them. Take losses as experience lessons.

It is all about positioning…
Here are the steps for setting up a great sales funnel for consulting:
Have a layer between you and the prospect. Instruct the client to look over your website. Ask them to look over your prices and have high prices. It is a pre-screen for cheap clients. Use lots of proof elements and success stories. Point your client to your proof elements. Create a report to give away amazing content and give your prospect the report.

It is better to find out early!
Some situations are best avoided. You will not be good and right for every potential customer. Make a 15 minute initial consult via phone. The customer must have read the report and the video. If the customer does not take action or the time to commit to the pre-screening process, they are not going to be right for your paid work.

Work on yourself
Continue learning, be a sponge and work on your self beliefs.

Enjoy the discussion and please post questions / comments below!

{Please rate this podcast in itunes!!)

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Alexi Neocleous Discusses How To Have Only The Best Customers Coming To You Ready To Buy What You Sell

Kevin Rogers Copywriting Lessons

James — Sun, 03 Jul 2011 06:20:51 +0000

Kevin Rogers from The Conversion Kings is a top Copywriter (and one heck of a funny guy). Kevin has been writing some of the highest converting and hugely compelling sales letters for the big dogs in the ClickBank marketplace. Add to that his consulting gigs with super guru’s in the health and property markets and you will clearly see why we have much to learn from Kevin…

Kevin Rogers and James Schramko in San Diego

Highlights from this podcast:

Kevin takes us back to the days when he was performing stand up comedy beside Chris Rock and Jerry Seinfeld. His gas bill was more than he earned. Things certainly took a turn…
How forum posting and guest blog posting can get you ‘in’ with the right crowd even if you are a total unknown. (This lead to a great connection with Copywriting Legend John Carlton)…
Why Kevin creates his own offers in the niche marketplace of the Warrior Forum and his results thus far…
The number one MISTAKE new people make when writing the headline. (Hint: It is probably not what you think!)…
Several cool tips and a free no strings-attached gift you can download right now…

Resources mentioned:

Kevins FREE training reports (No Opt-in required and no affiliation) The Conversion Kings

Joe Sugarman Copywriting Book: The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters

John Carlton Copywriting Course: Simple Writing System

Please comment an ask questions below Kevin will also respond:

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Kevin Rogers Copywriting Lessons

Building A Strong Business [Six Figures Per Month Within Twelve Months]

James — Tue, 28 Jun 2011 09:15:24 +0000

James Schramko interviews Clint Maher from Oracle Digital. They discuss his extraordinary business growth over the last year. [Clint used the SilverCircle weekly Mastermind program to start a new business model from scratch]. The results were staggering.

Internet Marketing for Small Business

The average Internet Marketer can take these skills to local business. Doing it profitably is more difficult than some of the ‘gurus’ preach. Make no mistake it will come with some growth challenges. Moving from sole operator to a small business has certain steps. In this podcast we get some real insights into the growth steps small business owners face.

Clint offers tips about:

Avoiding the ‘one legged horse’ business model and what NOT to do!
Building a super team to write, post and syndicate content plus deal with clients
Team management software
Billing techniques and software
Where the big opportunities exist right now for Internet Marketers
Partnerships… the good and the bad….

Tips for Putting together a six figure month:

Have clear goals
Adjust your goals when your business grows
Look after yourself
Recognize your capacity constraints
Make the tough decisions when you need to
Ask: “What can you do differently?”
Empower your team so you can step away from the business
Consider expenses versus costs
Re-invest early to grow faster

What should the Team have access to [According to Clint] ?

NOT the money
NOT the domains
Gifts and Presents
Excellent behaviour from the owner
A feeling of belonging and fun
The BEST advice available from REAL experts

Summary:

To grow your business very quickly you need to know what you are trying to do in advance and invest your time and early profits into accelerating it. Build a great team and be very customer focused! Keep a long term vision about your business.

Please ask questions or comment below:

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Building A Strong Business [Six Figures Per Month Within Twelve Months]

Jeff Siegel Shares His Clickbank Marketing Secrets

James — Fri, 17 Jun 2011 14:41:53 +0000

In this podcast I talk to my friend Jeff Siegel a multi million dollar Clickbank internet marketing expert (and a heck of a nice guy!). As a top level marketer and partner in “The diet solution program” selling over 1000 copies of health related information products per day you will enjoy the key points on offer here….

Opportunity Next door

Jeff lived next door to Isabel (now his co-partner) who attended high level training conducted by Craig Ballantyne. This led to Isabel meeting Vince Delmonte and Mike Geary who are also fitness industry superstars. Knowing this was an advantage not to be ignored Isabel asked Jeff for help putting up a website. (This is proof that a Mastermind level coaching can pay huge dividends).

Do Sales Videos Work?

Jeff really pushed the envelope testing out Video Sales Pages. Soon a few hundred sales day turned into a few thousand sales a day. Start with an introduction, then establish credibility and follow up with ten minutes of solid content.

How Super Affiliates Conquer The Market With 500 Sales Per day…

They use paid advertising. If you are stuck on the ‘free’ treadmill then it is going to be a slow ride at 1% conversions… Jeff recommends product owners prove conversions yourself first. JV’s will send spurts of warm traffic, in fact some affiliates can do 500 sales themselves in a single day. TIP: January is the big month for diet solutions!

How important is the product itself?

You need to continually update the product but it is super important to have quality from the start. Jeff is all about integrity. Make sure you have related up-sells that accelerate the results, save time or effort. Perhaps build a community to encourage additional product consumption. Increase customer service with a call centre. Jeff will have operators verify orders and answer questions whilst offering additional deals.

Does Size Matter?

Currently Jeff has a small company size – 10 people on staff with outsourced remote team members. The structure is 2 senior partners, 2 junior partners.

On Striking JV Deals….

With ClickBank you will need to get JV partners on board. How do small players approach big players for deals? TIP: dont bring up business first! Be sure to attend conferences. Super affiliates big in marketing stuff always have things going on so super affiliates can come and go.

Focus your energy on helping affiliates make money

It takes 75% of your effort to stay up to date and tread water. Jeff has a warning about crazy affiliates who can get you banned from Google. Keep a close eye on them and avoid affiliates who run ‘scam’ angle campaigns.

Conversion Suggestions

It is essential to conduct split testing and tracking. Jeff often creates special pages for affiliates who make a lot of sales and have a good history. These special pages will have headlines to match ads for continuity. Lead people all the way from start to finish – you must not slack off at the finish. Everything is counter intuitive so persistance and risk are important.

What tools can be used for testing?

Jeff recommends Googles Conversion Optimizer . TIP: always go with simple. Get simple working first then go advanced. Start with A:B split testing before trying heat maps.

How do you attract affiliates?

Hire an affiliate manager to recruit super affiliates. The Diet Solution Program is ClickBank’s top selling program in the Health & Fitness space. Jeff knows what he is talking about! Affiliate Site: www.thedietsolutionprogram.com/affiliates

Success Tip From Jeff

Go the extra mile with your own internet marketing campaign….

Ask questions or comment below:

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Jeff Siegel Shares His Clickbank Marketing Secrets

Step-By-Step Training May Not Be The Best Way To Learn Says Memory Expert

James — Sat, 14 May 2011 12:52:15 +0000

Our podcast guest is Daniel Dobos a memory expert who runs Mental Blank VCE. Dan is an education memory expert specializing in advanced learning strategies. Students using his techniques experience better results. I ask Daniel how can people get the best results from a product since people tend to start at the start of a product and start from the beginning and follow through the program in a linear fashion.

Before you consume (or create) your next Internet Marketing info product you should be aware of how you learn. Many people ask for ‘Step-by-step’ training without knowing the facts. When I was putting together my latest product ‘TrafficGrab’ I thought I would help students optimize the learning outcomes of the training. This interview was the next logical step.

Here is the typical linear viewing activity as displayed in Analytics

“People need to know what outcomes they want when they approach it”

If they do not know in advance they will most likely find it hard to learn anything useful. The best method is to dive into the parts that solve the biggest problem. After listening to Dan Dobos Ideally your video viewing will be non linear, you will get more consumption and faster solutions. People are going to have different problems and they may not reach the gems waiting for them if they start at the beginning.

The best way to consume

Upfront gain an understanding of the total product. As product creators we should encourage people to find the right part of the products. Customers may only consume a small part of a product and it is our job as the content creator to make products easy to consume. Break your product into small chunks and let people dive in to the part that can help them the most.

How to Create Better Information Products

Create a welcome video to help people see the whole program and TELL them to jump to the videos that will be most useful for them. Daniel highlighted that we probably have different types of customer need to use the product differently and we can tell them how to consume the product best. Putting a table of contents is the best way to help people mocha through transcription PDF. Another technique is to categorize your videos into smaller groups that relate to the same topic.

Daniel mentioned that in TrafficGrab I could split my videos into paid / free and borrowed traffic. Bottom line – make it easy for people to get the maximum amount of value that is there with the minimum amount of effort. Tip: Using a multiplayer video display makes this very easy.

Accelerated learning

Enounce is software that allows you to speed up videos and can help retention of information fast. Dan recommends it highly. Please comment or ask questions below

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Step-By-Step Training May Not Be The Best Way To Learn Says Memory Expert

Internet Marketing Tips For Facebook Profit (Part Two)

James — Tue, 23 Nov 2010 12:42:13 +0000

Today we talk to Jennifer Sheahan – aka PPCmom, Social Groove and FbAdsLab.com. These days Jen is a Facebook paid marketing expert. Jen and her husband decided that a corporate career was not the best way forward for a family so she taught herself affiliate marketing.

Paid traffic is awesome

Paid traffic was something she got really good at after creating her first information product (an ebook). Driving more traffic turned into a PPC obsession where she taught herself how to leverage an income from building up the size of the campaign from very small starting budget.

Facebook domination time!

After some hardcore CPA (Cost per action) advertising Jenn settled recently on mastering Facebook since so many people are going on there and it makes perfect sense to specialize on that platform in the mid term.

Maximizing paid advertising spend on Facebook

Facebook has highly targeted advertising opportunities since it draws in around 500,000 million users at any one time. These Facebook users are sharing extremely personalized information making it easy make sales.

Research your product

Make sure you have a product / offer that you can sell. Some products can not be promoted however Jen recommends you start with offers / products that you love such as cameras or video coupons etc… Find products at Amazon, Commission Junction and direct affiliate products.

Direct linking is alive and well on Facebook

Set up a direct link to the merchant to test it and then when you meet advertising costs then you can build out a site on the topic. You can also build a fan page for affiliate products in passion markets.

Getting started advertising on Facebook

Now set up a simple Facebook ad to promote it. Low campaign budget is recommended $10 – 20 per day and a low cost per click. Put the click budget way lower than what Facebook recommend (ignore the warning that the bid is too low). If you do not get any clicks then bump up the clicks to the next bracket.

CPC versus CPM?

Initially CPC (cost per click) is better to test the campaign and then roll out to CPM (cost per thousand impressions) as you know your metrics.

High CTR

The goal is to get at least .30 CTR (click through rate). Whilst the average CTR is .03 Jen thinks a high CTR will lead to success for distribution. Use images every time. Eye contact is important.

Use pictures

Get a picture of a happy smiling women (from the waist up) who is looking you in the eye. If that happy smiling is doing something that relates to the product that can be great for CTR. Amateur photos showing the thing that you are selling work really well.

Add text to images

Get photoshop, Gimp or snagit to add text to the photo. You can put text in images to extend the headline. This really helps when you advertise a fan page. Use a matching font to the headline to give it the appearance of being a longer headline.

Drive Traffic internally a fan Page or externally?

If you have a custom fan page you can send them there. If the fan page is bland or auto-posted then you should send traffic offsite. Engage people or lose them. If you are going to send them to a website you can squeeze emails and you can also do that on Facebook now.

Targeting

Google and Facebook are very different. Before you create your ad you should have a great list of all you competitors and targeted people who your customer will be following. Pay particular attention to the demographics of your market. Ads should target your ideal client is massive detail according to country, state, gender, marital status, school, suburb, fans and job. The insights section of your fan page will tell you who is visiting.

Ninja Targeting Secret

You can bid on competitors names as an interest (if they are there) in the like section and it will show when people visit there. This is seriously like a stalker ad with social proof mice in. Under Jens guidance I tested this for my latest SilverCircle mastermind round and my ad followed people who were interested in me for about 35,000 impressions.

Managing other peoples accounts

Jen manages other peoples accounts because it is much easier for them than setting up Facebook aid advertising from scratch. Putting through many thousands of dollar a day takes a risk tolerance and watchful eye. Some clients use a paid service on a start stop basis so that the market can ramp up promotions.

Pausing Ads versus stopping them

Facebook is a fully manually approved ‘self serve’ pay per click engine. You will get different results for the same ad. The ad inventory draws from different ‘buckets’ and this means that you may get good or bad impressions. You have to test it.

Conversion tracking

If the only traffic is Facebook – you can easily see the results you are getting from Facebook. It is ideal to use a service like Tracking 202 to see which group of people are buying from you. Invest the time to setup a proper tracking campaign and you will get the results.

Time of day tips

The vast majority of traffic for most campaigns is prior to lunch. It seems not every worker is working! Get your campaigns running early in the day for the best results. Remember to test.

Discover more Facebook paid advertising tips from Jennifer at FbAdsLab.com

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Internet Marketing Tips For Facebook Profit (Part Two)

Internet Marketing Tips For Facebook Profit (Part One)

James — Wed, 17 Nov 2010 10:41:30 +0000

Robert Grant and Ian Chapman are the dynamic duo who produce great content relating to Facebook. To become the experts they have had to spend hours delving into the ‘ins and outs’ of Facebook. With the new attention put onto social media by mainstream press awareness is at an all time high. Now most media outlets, cinemas and newspapers are fully talking about Facebook. Robert and Ian also consult to high end clients.

The massive changes
Facebook is integrating with Paypal and the Visa network. Now people will be able to do business ON Facebook. this is a huge change because people will no longer need to leave Facebook to do business.

Facebook Places
Facebook Places taking on the ‘Foursquare’ style of locational marketing places local business into the picture. Businesses can now interact with clients and users by using a reward system. Shops and restaurants are exploding with new opportunity and this changes the game for ever.

One Billion LIKE buttons.…
The consequence of this mass roll out of LIKE buttons have caused Facebook to now refer more traffic than Google. Now we refer people to new websites via friends and fan pages rather than just search engines. This is the biggest driver affecting buyer behavior more so than any time before. This is the exact same phenomena that the Link Liberation team were saying changes the traditional SEO game for ever.

Referrals
Having a referral base with endorsed qualified traffic makes this a very interesting time to be using Facebook. Smart web masters can also use the Facebook connect feature to bring Facebook into your site. You can (depending on the Facebook pricey settings) now laser target specific demographics and run highly targeted marketing campaigns.

People will find out
At the click of a button people can share content fast driving endorsed traffic. Google must be wondering what to do about this. The other shift now is from one way marketing to integrated marketing. Modern marketers must integrate marketing channels to create a fan base. Fan pages, email marketing, viral friend referral and peer group influence used together mean you will have a super engaged audience. When we see crowds moving into a product or service area then we see a whole crowd becoming a larger crowd fast. The social movement creates a ripple effect. This is the same as when the cool kids at school create a new trend.

Offsite Integration with facebook
150,000,000 people per month are integrating with off site Facebook integration. When people on your site integrate with a plugin that connects to Facebook you will see faces and that implies social proof. Everyone sees the comments and they are almost always logged into Facebook so it is easy to place comments. When the faces belong to friends – then it is the best scenario possible. Visitors will find it hard to forget about you.

Is it dangerous to include the connect function because of leakage?
Sometimes you might not want to include a like or connect feature if you have a specific conversion path. If you have a blog then you can put a widget on the sidebar. These can also be used on an exit pop. This is a GOOD place to put it. I am adding one to my email subscription confirm page. Be strategic and think about the goal of the page.

Can we be too dependent on Facebook?
Some people build their entire business on the Facebook platform. Given FB’s consistent appetite for change users should be careful. Make sure you know the rules, Drive the traffic into your list and get into the Facebook game as much as you can while it is hot. Once you have a client list you have an asset. Facebook do make changes at times that are difficult to debate. Take the precautions such as having a dual admin for your account. That way if one person gets banned you can still manage the fan page. Participate but know the rules!

More Facebook Marketing Tips
With 5.4 Billion subscribed to fan pages you need to have one. Here are some ideas about what you can do on them:

Give people a reason to belong to your page.
Give them something as an incentive to be a member.
Get a custom landing tab that offers great content.
Give away something really really cool for your community of raving fans.
Solve problems and share other peoples cool content like embedding Youtube videos and royalty free images.
Spend a few weeks sharing great content and then ask them to help share the word.
Every now and then you can make an offer.
Events like teleseminars, webinars and information sessions can really enhance the money making side of the relationships.

Before you get started
Know the rules and the mindset for Facebook marketing. People are not there initially to buy something. You need to add value first then build relationships and offer solutions. Build a landing tab and offer them an incentive. Massive numbers are not the goal. A small focused group of raving fans are a way better and will help you grow your business faster. Keep it targeted and let like attract like.

Hot profit Tip
Locate a bestselling product and target those fans. This targeting is based around buying behavior. You are laser targeting people who have proven that they are already a buyer. This tip alone should turn your Facebook efforts into a profitable campaign… Books are a great starting point. Be sure to hit the LIKE button below

Check out Crowd Conversion for more Social Media strategies

Here is my bonus

- “FastWebFormula 2 DVD’s“ (Value $495) My 3 day workhop recordings explaining the things you really need to know about building a leveraged online business PLUS 60 days access to SuperFastResults (valid for NEW members only) valued at $194

To get your Facebook education started:

Click On this Link to Buy Crowd Conversion

Post your receipt and full mailing address here with a note requesting I send you ‘FastWebFormula 2 (12 DVD set)

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Internet Marketing Tips For Facebook Profit (Part One)

Stunning Traffic Facts – A Revealing Interview with Paul Smithson

James — Wed, 10 Nov 2010 06:59:51 +0000

Paul Smithson is the founder and CEO of intellimon (Creator of XSitePro). He created the website building software I used to get started online. Intellimon have moved more into the education side to help marketers get better at marketing.

Marketers need more than tools. (I have been teaching people this with It’s not about the website ). There is a lot of information and people get overloaded. In order to locate the key areas of frustration Paul surveyed the market. We discuss the main findings here.

Focus is essential
Paul Smithson says people tend to jump from one thing to another and they should FOCUS more on the things that matter. This makes perfect sense.

Doing the right things
There is a real need for good solid well thought out training. The first course Intellimon published was the Complete guide to building websites. The next problem they tackled was the issue of Traffic.

Traffic is essential for websites
When preparing their latest traffic product they researched the market extensively with a 4000 response survey. After analysis the results showed some very interesting trends.

People are doing a LOT themselves
SEO, PPC, Advertising designs and other manual tasks are mostly being done by people in-house. Budgetary constraints are the main cause. Paul argues that doing these things first can give you the context needed to outsource effectively. There is a natural progression from DIY to outsourcing for most new marketers. Do it as fast as you can!

Lack of Success breeds lack of success
More marketers are struggling than succeeding. Most people on the recent survey Paul conducted (almost half) make less than $10,000 per your from the online business. The low income means they cannot invest in the outsourcing to get the profits. The missing component of decent traffic is critical in breaking this cycle.

Highly educated but not making money
Many people who are doing Internet Marketing are not really getting the results they could even though on average they are very smart. Most are probably successful in ‘offline’ business or a job but the skill of traffic eludes most. An education outside of Internet Marketing is no guarantee of success online. You need specific online training.

Hardly anyone has an affiliate program
Less than 15% of people who completed the survey have an affiliate program in place. Affiliate marketing is like a commission only program that turbo charges most online businesses. I use Nanacast to manage my affiliate program and they send my sites tens of thousands of visits each month.

Leveraged traffic strategies are very rare
Less than 7% of marketers are using teleseminars or webinars. Considering how effective online events are (both live and automated) there is a huge jump in profitability available for most online businesses. Start using these as soon as you can to build lists.

Mixed results for social media
A lot of people who use them have no clue whether these techniques are effective or not. Not all business are suited to social media however being able to manage the social media channels effectively can be a really big tipping point for others.

Email traffic is more measurable
List marketing is one of the most effective and measurable marketing devices. You can track open rates, click rates, conversions and daily opt-ins. This should be a foundation to any online business because it is an asset that continues to work well. A solid responsive database is the surest way to generate profit when used correctly.

Ideal Training solution

Rather than just watching other marketers or trying things out yourself blind, you can now get straight to the point with the new training Paul Smithson and team have put together.

The Complete Guide To Traffic
The way this product is put together makes sense for most marketers. For new marketers it is the fastest and easiest way to cruise through everything you SHOULD know about internet marketing traffic. It takes you from ZERO knowledge to well versed in a structured and up-to-date modular format.

Modern delivery system
The high level training system platform reminds you where you are up to. When you log in it prompts and leads you to the part you were up to last time. The modules are chunked into topic related areas for ease of reference.

Modules include
- Video with person on screen
- Screen cast demonstrations
- Quizzes for reinforcement
- Tutorials with diagrams

The course structure of 30 Modules
- Introduction
- Foundation concepts
- Research
- Link Building
- Web 2.0 Properties
- Article Marketing
- Directory Submissions
- Social Bookmarketing
- RSS Syndication
- Press Releases
- Video Marketing
- Photos and Images
- Audio Marketing
- Webinars & Teleseminars
- Software Submissions
- Participation
- Guest Posts
- Viral Marketing
- Word of Mouth
- Social Media
- Pay-Per-Click
- Positional Advertising
- Affiliate Programs
- CPA Offers
- Repeat Traffic
- Email Marketing
- Other Schemes and Tactics
- Black Hat Techniques (What they are not how to do them)
- Testing
- Round Up

Core Traffic Training outcomes
- Get the fundamentals so that it all makes sense
- Detailed walkthrough so you know how to do it
- Build long term traffic funnels so that you profit for longer
- Online learning resource where you can revisit often
- Develop an action plan for planned success in traffic
- 365 Day support for technical questions
- 365 Day Guarantee

Suits intermediate and advanced marketers
Use this training to fill in any gaps you have by diving straight into the areas you are weakest on OR simply send it to your team to implement. I have an outsource team and I will be using it to refresh them in concepts to apply to our portfolio of websites. I will be watching the whole course as a reminder of all the traffic techniques. When my portfolio of web related businesses get more traffic my profit goes up.

UPDATE 2011

Since this interview we have released our own (and significantly better) traffic course called TrafficGrab. Traffic Grab is lower priced and more concentrated in content.

See TrafficGrab

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Stunning Traffic Facts – A Revealing Interview with Paul Smithson