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September 27, 2008

Split Test Results Video

Subscribers of this blog can look forward to an email I just added to the newsletter. In the video I share the test results from Test One and Test Two for the IMS free report.

Watch as I show you the percentages from my text versus video test. What works better - long squeeze page or short? Can you guess?

In the video I share my mistakes and also my plans for future testing. The thing I found out about traffic was a real discovery that will change the way I make landing pages from now on!

I am sure the results will surprize you and I hope you can use my test results in your own marketing! One test had a 10:1 result that shocked me! The market decides what works and this information gathered from the behaviours of about 1150 or so subscribers was very interesting…

One of the next videos in the training series is 'How to set up Split Tests" using Google optimizer. Make sure you join today!

Filed under Affiliate, Blog, Bonus, Case Study, Conversions, How To, List Building, Resource, Video by James

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Comments on Split Test Results Video »

September 28, 2008

Millionairemumma @ 9:43 am

James
Many thanks for the spit test video. I actually like your videos as you tell it as it happened with no fluff.
These days we get so many emails and offers with a video that it is getting a little wearing as there are just so many hours in a day. So I guess while the video thing is still great sometimes we are just after a quick result and hence the popularity of your number 1 test. Also short, succinct and pushbutton. The days of the three page scrolling sales letter are a turn off ( well to me anyway) ! Personally I believe if it is worth it will sell in a short page as any other.

Another thing James I really have to thank you for a tip you gave me recently about aging my websites until I put up the fully designed sites. I have put up about one third of them so far with some fantastic results even getting to Google page one with one of them. The "action" you advised me to take has given me more experience than I could have imagined and has given me the confidence to proceed fully. So thank you James so much for the little push. Action certainly is the way to go.

Thanks James. Any video from you is worth watching.

Millionairemumma

John B @ 10:05 am

Great video James! Keep it up. I appreciate your insights into making better decisions when building websites and spending on PPC ads.

Have a great day!!!

James @ 10:06 am

Oh That is awesome about the number one rankings!

Yes - putting even a few little keywords on a domain can help it age.

My domain manager asked me today what I am doing with all my domains - I printed them off and realized that I have more than I could get to is two lifetimes! ;)

James

James @ 10:08 am

Hi John,

PPC - sounds like a job for 'Double Digit CTR' - I am just finishing that now.

I think i'll put some free stuff up to help people get some value even without buying it first.

Thanks for the suggestion.

PPC is one of the fastest way to lose money if you don't do it right.

Regards

James

Ken @ 10:32 am

Hi James - informative video which just goes to show you how important split testing really is. I'm looking forward to your next video on how to set up a split test using Google Optimizer.

James @ 10:48 am

Thanks Ken,

If I knew how easy it was I would have been doing it for longer!

Making the video now!

Regards

James

September 30, 2008

Rich Muir @ 1:10 am

Hey James,

Another great video, really interesting about the video. It could be easy at the moment to buy into the whole video is the way to go even for opt in pages.

Good confirmation that time is short, cant scan through a video like a opt in page to decide if I want the info. Certainly video definitely has a place as you mentioned but just find that real interesting.

Rich

October 4, 2008

Mike Silva @ 12:42 pm

Great video James!
Keep it up. We appreciate your insights into making better decisions when revamping our website. We are just now starting to consider using video.

Mike

James @ 1:20 pm

Thanks Mike,

It is worth testing!

October 12, 2008

R @ 11:17 pm

if you are using a personal video it would not be as effective as using a voice over pro in an well put together video, most people do not believe in personal videos, instead they do react to voice over pros since their ears is used to their tone of voice

October 13, 2008

James @ 1:48 am

Thats an interesting point R,

I wouldnt use a voice over pro for my own list - it is not very personal. My whole point is just top be real.

I am not testing a shorter video with captions to see what happens.

Regards

James

November 13, 2008

Mary Austin @ 4:39 pm

Great video, which is what I have come to expect from you, James.

One thing I wonder about. I downloaded your report from a page without video so I cannot comment on the content of your video. But I can say that I have visited lots of other marketer's website pages with video that was a waste of time to watch. Apparently they heard that video would increase conversions so they put up a video where they just read aloud the text that appeared below the video on the page.

So I am wondering just how much tweaking a video would affect conversions as well as other factors.

Certainly this video you made available was worth my time to watch and I found all the content very helpful. Thank you for taking the time to share your test results.

Mary Austin

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